1. Traffic must be two-way, and motor vehicles can easily pass and park. Graves subject to traffic control are difficult to open stores and cannot meet large commercial expenses.
2. There are large buildings around that can radiate, such as large office buildings and shopping malls, which can increase the number of customers who buy impromptu.
3. If there is a residential area, retail investors can buy it.
4. Flower shops generally need time to accumulate, and customers' business is stable, so the durability of the store should be considered when choosing a site.
When choosing a flower shop location, the above points should meet two points.
Opening a flower shop (retail store) initially includes four parts: store location, rent, decoration and purchase funds. The scale of investment depends on the rent of the store. According to Qingyi Flower Company, the investment of a flower shop of about 60 square meters should be 1 10,000 yuan to 20,000 yuan. Taking 30 square meters as an example, the decoration cost is generally 5000 yuan. The necessary equipment such as fresh-keeping cabinet, scissors and watering can will cost 3000 yuan. A 30-square-meter flower shop needs a florist and 3 to 4 ordinary employees. Floriculture design is the foundation of establishing a store, so the level of florists in the store is very important. The average florist's salary is 1000 ~ 2,000 yuan, and the average employee's salary is around 800 yuan.
Opening a flower retail store is different again. Open a flower wholesale shop with a square meter of 15, with an entrance fee of 50,000 yuan (including booth fees). The monthly booth fee in the market is more than 3,000 yuan, including simple facilities such as water and electricity. Simple decoration costs 3000 yuan, in addition to paying about 300 taxes and fees. A shop with a square meter of 15 needs to hire a florist (except the owner's own business) and two ordinary employees with a salary of 1000 ~ 2,000 yuan. The salary is from 500 yuan to 800 yuan, and the daily running water is about1000 yuan, so it can be estimated whether opening a flower wholesale shop is profitable.
Numbers related to flowers? In recent years, flower consumption has become more and more popular. In addition to beautiful appearance, pleasing to the eye and beautifying the home, flowers can also develop people's imagination and make people more subtle and tasteful when communicating with each other. I visited several flower shops, and the daily sales of each shop ranged from 700 yuan to 1800 yuan. Now there are about 800 ~ 1000 flower shops in Beijing. With the continuous improvement of people's living standards and cultural taste, people's demand for flowers will be greater and greater. Although there are 14 large flower markets in Beijing (Laitai Flower Market, Yuquanying Flower Market, Nature Flower Market, Big Forest Flower Market ...) with advanced international auction technology and facilities, the flowers traded by auction only account for 20% of the total flowers, while the figures in the Netherlands, Japan and other countries exceed 90%. It can be estimated that flower shops in Beijing still have a lot of room for development.
There are generally three ways to open a shop:
Open flower retail stores, flower wholesale stores and flower franchise chains in the flower market. Now all kinds of large flower shops can join in. The initial personnel training, store decoration and site selection must be strictly examined by the head office, and a franchise contract must be signed before opening a store. Franchisees are independent operators, independent accountants, self-financing and responsible for their own financial arrangements. The fees that franchisees should pay include joining fees and handling fees. The franchise fee is paid after signing the franchise chain operation contract, and the specific amount is charged according to the size of the store. Handling fee refers to the annual fee charged by the head office for the continuous support of franchise chain stores in technology, business and service after opening.
Business Skills and Suggestions Sending flowers is a science, and sending flowers is also an art, and the language expressed by flowers is too rich. Have the people who received the flowers ever understood the meaning? Is it a little sleepy to send flowers? Do you know the meaning of a bunch of red and white roses? Did you know that Lily should be treated first when visiting a doctor? And so on. Only by expressing and understanding the meaning of sending flowers can we better express this art. The skills of opening a shop mainly include familiarity with the market, site selection, store layout, mastery of the art of flower arrangement, investment risks and so on.
First, master the technology: first of all, we must understand the flower language, what flowers to send to whom, what flowers to use on what occasions, what flowers to send on what festivals, the production of opening flower basket floats, and the production of flower basket wreaths for weddings and funerals. Quite simply, a book about flower arrangement can solve the problem. In a word, experience makes perfect.
Second, the choice of store location: this is the key to the flower shop. Because the retail profit of the flower industry can reach 50%-80%, the retail profit is enough to meet the rent, water and electricity, employee wages, taxes and fees in January. From this point of view, the store is located next to the hospital, hotel, photo studio or entertainment city, which can avoid the influence of the off-season from June to September on the whole performance. Secondly, from the perspective of improving the performance of wholesale and retail, because the wholesale profit is about 65,438+00% ~ 30%, the store can be located in a wholesale street in the flower market or a block with concentrated flower shops. In addition, when selecting the site, we should also consider whether the doors and windows of the room are large enough, and then replace them with glass doors and windows to show the appearance of a flower shop. During the peak season from September to May, all flower shops and buyers are customers. Due to the herd mentality of customers, large quantities of shipments and low prices will win many businesses that others can't get. At the same time, other flower shops are wholesale customers.
Third, the store decoration: the decoration of the flower shop is mainly reflected in the word "flower". To achieve this goal, there is only one way, that is, install more glass mirrors with reflective function to make the storefront space appear larger, so that one flower becomes two flowers and a bunch of flowers becomes two flowers. Of course, in order to reflect the gorgeous flowers, the color of lighting is also very important. It is suggested that pink tubes can be appropriately selected for embellishment. In addition, as a wholesale and retail store. After the front hall of the storefront is properly decorated, the backyard can be used as a warehouse to reduce the decoration cost, and the glass door is indispensable, so the advertising benefit and flowers are also a kind of protection. Decoration with glass as material has low cost and good effect.
4. Purchase channels: the quality and price of flowers are the magic weapon to win the market. Finding the source of self-produced and self-sold flowers can ensure the profit margin to the greatest extent. Now there are several flower wholesale markets in Beijing, such as Hu Axiang, Liangmahe, Laitai, Yuquanying, Space Bridge and Nature. If conditions permit, we can also cooperate with the flower market in Yunnan, the largest flower producing area in China, to carry out air transportation and consignment of flowers, and entrust them to master the supply quality of the first level. In a word, an active flower shop should win customers with the principle of price+quality+service. Business strategy 2 1 century, there is no blank market waiting to be developed in any line or industry, and word of mouth is the key, which depends on the quality and price of flowers and the quality of service. If the quality and price of flowers are controlled by suppliers, then the wholesale and retail shop as the owner mainly depends on the quality of service. If you open your own shop, you might as well make a promise of free door-to-door delivery. This kind of pre-sale service will establish a gradually expanding customer base of credit system for wholesalers and retailers. The second is to avoid waiting for him. Besides, flower arrangement in star-rated hotels is a good business in any city. Change the issue every 3-5 days, ranging from a few hundred to several thousand yuan. Moreover, there are many wedding banquets, conferences and birthday banquets in the hotel, which will inevitably bring a lot of business. Photo studios, bars and dance halls are also markets for your business development.
florist's
Flower business? ] Shopping. At present, there are two main types of shops engaged in flower trading, physical flower shops and online flower shops.
Chinese name
florist's
Foreign name
florist's
Flower shop: shops engaged in flower trading are called, there are two main types of shops engaged in flower trading, physical flower shops and online flower shops.
Flower shop classification
First, online flower shop:
1. official website flower shop, the stationmaster of a single website flower shop calls his website official website flower shop.
2. Flower shops in online shopping malls: such as Taobao Flower Shop and JD.COM Flower Shop, use this network platform to open their own online flower shops.
3. Professional flower shop in Flower Mall: Flower Globe and flower gift flower shop sell flowers together by entity flower shops all over the country. Each flower shop has its own shop, also called multi-user flower shop mall.
Exquisite flower shop
Second, the entity flower shop
1. Street flower shop: borrow the downtown facade room to open a flower shop.
2. Office flower shops: Most of these flower shops have regular customers, and some are like studios.
3. Flower Market Flower Shop: Rent a booth at the flower market and open a flower shop.
The above two types of flower shops mainly sell artificial flowers, cut flowers, potted flowers, ornamental plants, vases, flowerpots, plant fertilizers and flower seeds.