Good afternoon everyone! I am xxx, and the topic of my speech is "Making Longnan Tobacco a Culture"

Let Longnan tobacco become a culture, which sounds like a beautiful thing, and it is not out of reach for us tobacco people. In fact, Longnan Tobacco is also working hard for this.

Longdao culture must be familiar to every Longnan smoker. This is the summary and sublimation of our values of Longnan Tobacco, which combines its own reality, integrates regional cultural elements, takes social responsibility and mission as its own responsibility and takes service as its orientation. This is exactly the corporate culture of Longnan Tobacco that I am trying to build at present.

Under the influence of a certain social and cultural environment, corporate culture is the sum total of overall values, beliefs, codes of conduct, moral norms, business characteristics, management styles, traditions and habits that are generally observed and pursued by enterprise members through long-term practice in the enterprise field. Corporate culture is the fundamental embodiment of enterprise personalization and the soul of enterprise survival, competition and development. Similarly, our tobacco industry also needs a distinctive corporate culture to form the core competitiveness of enterprises in order to survive and develop in the fierce market competition at present and in the future.

Of course, corporate culture is a system, and it needs long-term practice to be improved in order to be truly recognized by employees and society and enhance the competitiveness of enterprises. Nowadays, Longnan Tobacco and even Gansu Tobacco have found a weapon that can represent and implement Longnan tobacco enterprise culture through long-term practice. This is the core competitiveness that we are actively building-Dragon Love Service Brand.

Dragon love is like a hoe, which cultivates the vast fields of the market while experiencing its own quality. Dragon Love is a service marketing brand put forward by Gansu Tobacco with foresight, sizing up the situation and conforming to the actual situation of the industry. The brand name intuitively points out its profound service concept. In the process of brand formation, it absorbed the core concept of "one person and ten people, * * * creates value", conveyed the industry vision of * * * to win with customers and create value for society, and indirectly reflected the industry values of putting national interests first and consumer interests first. With the convergence of many factors, Long Zhiqing's service marketing brand has a profound cultural and political foundation.

However, as a huge system, profound cultural background and political foundation are not the whole of corporate culture. How to continuously enrich the connotation of Longnan Tobacco as a cultural incubator, carry forward our Longdao culture to the greatest extent in practice, how to ensure that we continue to effectively practice Longnan feelings, how to mobilize the enthusiasm of employees, enhance enterprise cohesion, and achieve enterprise development goals are the key projects of our Longnan Tobacco enterprise culture construction. Below, I would like to express my thoughts and suggestions:

First, enterprises can create a learning-oriented cultural atmosphere. For example, by studying documents, meetings, and all-staff exchanges on time, internal staff can learn corporate culture, constantly edify employees, and let Longdao culture gradually integrate into our ideological system. In addition, enterprises themselves should constantly enrich corporate culture through practice, so that corporate culture can keep pace with the times and always maintain its advanced nature.

Second, innovate and straighten out the workflow. The essence of "long love" lies in service, so the design of workflow should be service-oriented and aim at serving consumers and customers. Complete the task by executing a reasonable workflow.

Third, the enterprise system is a cultural guarantee. After all, corporate culture should be expressed through various behaviors of enterprises, and how to ensure the rationality and standardization of various behaviors of enterprises is what corporate rules and regulations should do. From this perspective, the enterprise system has become a powerful guarantee for the spread and development of corporate culture.

Fourth, all tobacco personnel always put themselves in a low position, improve their ability and quality through continuous study and serious work, and implement the spirit of corporate culture in practical work.

I believe that every tobacco person hopes that when others mention Longnan tobacco, they will think of the image of enthusiasm, love and sunshine; I hope that when people mention Longnan tobacco, they will think of hard work, good service and no regrets. I hope to mention Longnan tobacco, and I think of knowledgeable, intelligent and capable professionals.

Longzhiqing is our service brand and a broad stage for us to display our hands and feet. Let's work together to make Longnan tobacco a simple, advanced and people-oriented culture.