First, it's easy to understand. If you want to write a grounded copy, the most important thing is to let others see it clearly. Don't use any words to show off your cultural knowledge. Express the benefits and advantages of a product in the simplest language. Think of your audience as someone who has never been to school. Write it simply, and add some interesting sounds to individual paragraphs to make people laugh.

The second direct vernacular. When writing a copy, it is forbidden to use all kinds of awkward sentences. Say what you want to express in your own language, or enter it into a computer document. Finally, just delete some superfluous words. Be sure to write this manuscript in the form of our usual speech.

The third is from the heart. A successful grounded copy must be written by someone who has experienced it. Of course, you can also find inspiration from other people's experiences and write it down. In any case, only when you have your own inner feelings can readers be attracted after reading it.