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The Brand History and Development of Margaux Saint Mary's Manor
Margot Saint-Marie Manor was founded in 1732, serving the French royal family, and the wine produced is mostly used for royal banquets, weddings and other occasions. 18 12 was purchased by Bertrand de la colonilla. After the manor was completed, it changed hands several times. 1977, Andre Mongravey, a famous Bordeaux wine merchant, bought the winery, and the winery also had another name, Chateau Mongravey. After Andy bought the winery, he carefully managed it. Spent a lot of money on the renovation of vineyards and winemaking equipment, and hired Bordeaux winemaker phil peynaud as a consultant to supervise the winemaking process. Since 1977, Margot Saint-Marie has produced the greatest and strongest wine with strong spirit, rich flavor and deep color. For decades, he won many gold and silver prizes in the Paris Agricultural Grand Prix.

The total output of Margo Saint Mary's Manor is about 80,000 cases per year, most of which are exported to China, the United States and domestic sales. The winery has an old wine cellar built in19th century, and a new wine cellar was built in 1982. The temperature of the wine cellar is kept at 13- 18 degrees all the year round, and it is placed in 12000 oak barrels. The winery produces its own oak barrels, and 30% of the new barrels produced by itself are used every year.

At the same time, Margot Saint Mary's Manor is a traditional winery. Fermentation is completed by barrel fermentor, and most of them are manual operations. Even if the fermentation temperature is controlled manually, the traditional process of egg white precipitation in the barrel is still adopted. Traditional crafts and modern grape plant management technology make Margot Saint-Marie Manor occupy a superb position among many fine wines in Bordeaux, and it has won many gold and silver awards in the Paris Agricultural Grand Prix for decades. At the same time, he won many awards in the aquitaine Wine Grand Prix. Parker, a world-famous wine taster, gave Margot Saint Mary's Manor a high score of 96 points in the 2008 aquitaine Wine Grand Prix.

Since the winery entered the China market in 2003, the brand awareness and sales volume of Margot Saint Mary Manor have increased year by year. In order to meet the market demand, Margot Saint Mary's Manor successively acquired and merged several wineries in Bordeaux and Oak to produce Margot Saint Mary's Manor series wines. On 20 10, the winery officially joined hands with Beijing Shui Mu Plaza Trading Co., Ltd., a well-known domestic imported wine operator, to launch marketing in the mode of agent distribution, franchise stores and franchise chains. In order to build a nanny-style red wine supermarket around the people, the concept of selecting experts for imported red wine was introduced. Up to now, nearly 100 franchise chain stores have been established in Shanghai, Chengdu, Sichuan, Chongqing, Hangzhou, Shandong, Qingdao and Weifang.

At the press conference, Mr. Sui, president of domestic business department of Margot Saint Mary Manor, said: Most consumers don't know much about imported wine. In the context of high domestic imported wine prices and uneven brand quality, consumers have blind spots in wine selection and tasting. My team and I have always adhered to the principle that "making wine is also making culture, so that every wine-loving consumer can drink real French wine and enjoy the deep spiritual and cultural enjoyment brought by wine", which will also be our team's long-term goal and will go on unswervingly!