Chi is a Korean women's group LESSERAFIM. SOURCEMUSIC, a brand owned by HYBE, launched LESSERAFIM, a five-member women's group. On May 2, 2022, the album Fearless was officially released. Whale refers to the Korean women's group newjeans, which was launched by ADOR, a brand of HYBE, on July 22nd, 2022. On July 22nd, 2022, the first MV of the first title song "Concern" of extended play NewJeans was released and officially debuted.

The company is a for-profit enterprise legal person established in China according to the Company Law, including limited liability companies and joint stock limited companies. It is a form of enterprise organization formed in the market economy to meet the needs of socialized mass production.