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Naming principles of industrial companies:
1. Easy to read and remember.
The main function of company name is identification and communication. Consumers need to easily identify products by company names, and they can be widely circulated in the market through various channels. Heinrich Reif, a German brand consultant, believes that simplicity is a criterion for evaluating brand names. The so-called conciseness refers to the conciseness of language form, which is convenient for consumers to identify and remember. That is, a good company name should be concise and lively, with unique personality, novelty and uniqueness, loud pronunciation, outstanding elegance, strong impact and strong emotional color. Such as Konka, Changhong, Hongdu, Haier, Jiannanchun, Blue Moon, Kodak and Boeing.
2. Outstanding personality and unique style.
The name of the company lies in its personality, that is, unique style and uniqueness. Only in this way can we stand out among many brands, form charm, give consumers a distinct impression and deep feelings, and satisfy consumers' psychology of pursuing novelty and being tired of repetition.
3. Strong adaptability.
The adaptability of company name has two meanings. In terms of time, we should consider the development of new products suitable for the future and the development trend of social economy. From the perspective of space, we should consider the needs of different regions, countries and nationalities. Different regions, countries or nations have different cultural traditions, religious beliefs, customs, languages and other differences, which makes consumers' cognition and association of the same company name different. Therefore, the company name should adapt to the cultural values and branding trend of the target market.
4. Rich in meaning, inspiring association.
The company name itself should have a certain meaning, which can directly or indirectly convey some information of the product, so that consumers can get happy associations from it. For example, Changhong's brand name, beautiful rhythm and visual beauty. Generally speaking, brand names can subtly and implicitly imply the following meanings.
reasonable
The legitimacy of company name is the basis of brand protection. Brand naming should follow relevant laws and regulations, consider whether the name is infringing, and pay attention to whether the name is allowed to be registered.
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The name of an industrial company cannot use the following contents and words:
1. Damaging the interests of the state and society;
2. It may cause deception or misunderstanding to the public;
3. Names of foreign countries and international organizations;
4, the name of the party, the name of the party, government and military organs, mass organizations, social organizations and the army;
5. Chinese phonetic alphabet letters and numbers;
6. Prohibited by other laws and administrative regulations;
All the above contents are applicable to partnership enterprises. In addition, a partnership enterprise shall not indicate the words "limited" and "limited liability" in its name.
In order to be unconventional, many enterprises use some words that are illegal, conventional and have a bad influence on the public as their names. In view of this situation, 1996 issued the Notice on Further Cleaning up Bad Cultural Phenomenon in Enterprise Names:
1. Colonial cultures such as "Greater East Asia", "Great Empire" and "Formosa" are detrimental to national dignity and hurt people's feelings;
2. Cultural dross, such as ghost towns;
3. Those with negative political influence, such as "Black Sun" and "Big Landlord", or named after reactionary politicians and villains well known to the public;
4. Low style, vulgar or even pornographic content or color;
5. Violating the customs of ethnic minorities or containing ethnic discrimination;
6, causing public adverse psychological reactions or misunderstandings, such as "ugly beauty shop";
7. Take the names of the Party and the revolutionaries of the older generation as the font size.
The State Administration for Industry and Commerce stressed that illegal names, unfamiliar names and foreign names are resolutely rejected. Chinese characters are rich and colorful, with many positive Chinese characters. Choosing a positive and healthy name should not be a problem. Such a name is also conducive to the development and growth of enterprises, so why not! No matter how companies, shops and large enterprises are named, there are certain legal provisions, otherwise, once unhealthy or indecent names appear, it will damage the social image.
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What you need to know when you name an industrial company in English is:
1. Pinyin
In other words, the original English name Tian Ge remains unchanged. Many enterprises in China, Japan and South Korea have adopted this method. Judging from the experience of Japan and South Korea, it has little impact on the international operation of enterprises and is not fundamental.
2. Abbreviated form
Few companies in China use abbreviations, but there are many companies in Korea, Europe and America, such as Hewlett-Packard, PG, IBM and 3M. Tian Ge can be called TG for short, and the company name is TGTextile. At present, many foreign customers of the company are directly called Tian Ge TG, so the name change has maintained a certain continuity.
At present, the companies referred to as TG are: Tianji Electronic Technology Co., Ltd., Tech, and Korea TG Computer Company, but they are not peers. You can register after consulting a lawyer.
3. Syllable words
"Tang" is a bright and easy-to-read word, which is made by syllables.
4. Combine and create words.
Combination words are a good choice, such as texong, where Tex is the abbreviation of textile, and its pronunciation is homophonic with "Tian", which means focusing on textile industry, and song is the English meaning of "Song". Because it is connected with the previous syllable, S is omitted. Texong is a new word, a combination of Chinese and English. Tesong is Tian Ge, which means "Song of Textile". Its artistic conception is very beautiful. The pronunciation of the whole word is clear, rhythmic, atmospheric, international and suitable for communication.
The above introduction of naming knowledge of industrial companies, I hope to help you. Thank you for your patience in reading. If you have any questions about company name, enterprise name, brand name, etc. Please contact us!
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