Permeability accounts for half of the country.
In recent years, the rising divorce rate and single population have gradually increased people's demand for marriage and love. The popularity of the Internet and its advantages of convenience and rapidity have also enabled more people to participate in online marriage and love. In 20 19, the penetration rate of online marriage and love in China reached 54%.
The market size has doubled.
With the increase of user penetration, the market scale of online dating service industry in China has gradually expanded, from 2.7 billion yuan in 20 14 to 5.7 billion yuan in 20 19, and the market scale has doubled.
The post-90s generation is the main user group.
Born in the Internet age, the post-90s generation gradually became the main group looking for partners and actively embraced new things. They gradually became the main users of online dating service software. In the user structure of online dating service software such as Jiayuan, Zhenai, Lily Dating, Chu CP, Red and Blue CP, users aged 24 to 30 account for the highest proportion, all above 30%; The proportion of such people owning CP software reached 52.5%.
Innovative enterprises are constantly emerging
The development potential of online dating service market in China has been gradually tapped, and entrepreneurial enterprises have gradually emerged in the market. In 20 19, 45 entrepreneurial companies deployed online dating services.
Enterprises use their own advantages to enter the market.
In addition to innovative enterprises entering the online dating service market in China, live broadcast platforms, unfamiliar social platforms and Internet giants also use their own advantages to lay out the online dating service market. Online video dating software such as Yingke and Huya Live respectively launched "Du Yuan" and "Together" by live interaction; Explore and use the early accumulated social experience of strangers to go online, and at the same time enter the social field of marriage and love through online "hand in hand"; Tencent also launched two online video dating services, namely "Yuhuan" and "Love".
-For more data and analysis, please refer to Prospective Industry Research Institute's In-depth Investigation and Investment Planning Analysis Report of China Social Network Industry.