At 6:30 a.m. on April 5, the parking lot in Tangkou area of South Gate of Huangshan Scenic Area was close to saturation, and current limiting measures were about to be taken.
At 7: 39 in the morning, the scenic spot announced again that the number of people in the scenic spot reached the upper limit of 20,000, and tourists were stopped from entering the park.
In March, the sales of outdoor products of Suning Department Store increased by 57% year-on-year, and the sales of fitness products increased by 95.6% year-on-year.
In the past March, convenience bee's coffee returned to the fourth place in the hot-selling list. In Shanghai, the coffee sales of convenience bee shops doubled, and the largest order purchase reached 93 cups.
As of March 18, Haidilao has newly restored 177 stores and restored 509 catering service stores in Tianjin, Beijing, Shanghai and other cities. However, the business hours of all stores in Haidilao are changed to 10: 00 am to 22:00 pm.
Even so, the peak meal is still crowded, and it takes two hours to eat.
With the success of epidemic control, there are zero confirmed cases and no new cases in most parts of the country. More than 80% of catering enterprises can eat in the dining hall, and the tourism industry is gradually recovering, which also makes people feel that life is gradually on the right track.
After staying at home for two months, people can't wait to go out for entertainment and dinner.
At present, COVID-19 is still in the prevention and control stage, and most restaurants have started to open, but the school has not informed the school to start, entertainment venues and gyms have not yet opened, and many tourist attractions are still restricted.
The consumption pattern of consumers has certain limitations, but from the perspective of the recovery of the catering industry, the enthusiasm of consumers can already be felt. Although the recycling of food in restaurants is not ideal, the take-away data is soaring. Wuhan's milk tea takeaway orders increased nearly 8 times in 3 days.
However, the recovery of real estate and automobile consumption has not yet begun. Especially after the epidemic, people are more cautious about large-scale consumption. According to statistics, as of the beginning of April, the retail volume of the automobile market is still declining. Some netizens said: "After all, buying a house and a car is not impulsive consumption, and it is not cheap to eat a meal and watch a movie. It needs more consideration. "
Haidilao, the essential milk tea for shopping, and the gym that punched in the gym all became very luxurious during the epidemic.
Some netizens said: "After the epidemic, I must drink all the milk tea in the tea shop!" I must have a good time and never stay at home again! .
However, some netizens said: "Just keep your job, there is no other extravagant hope, just don't be fired." "You want revenge, you have to make money. I wish I hadn't paid it off now, and I have no money to retaliate. "
The "home" life at home has changed many people's ideas and consumption views. As the post-90s who gradually stepped onto the main stage of consumption, the change is the biggest. I used to buy as much as I wanted, spend as much as I could, and even spend as much as I could. The importance of saving money was also recognized during the epidemic. More than 60% of consumers said that future consumption will become more rational.
At the same time, it also cultivates people's sense of hardship. At the beginning of the epidemic, many people thought it was just the flu, which was not surprising. Masks and alcohol are not prepared. When the epidemic broke out, when they thought of buying masks, they were already snapped up.
There are also some people who have experienced SARS, and they will always keep masks, alcohol and other materials at home in case of emergency. In fact, the same is true for the preparation of money, saving money against unknown risks, from impulse to rationality.
After the epidemic ended, schools opened, enterprises resumed and everything entered a state of emergency.
Everyone will certainly flock to long-lost restaurants, cinemas and entertainment places, and will enter a short consumption period, after which it will stabilize. And because of the end of the epidemic, the school will resume work in an all-round way, so that this outbreak period will not exceed the affordability of the market.
The catering industry and entertainment industry, which have experienced a two-month trough, will usher in explosive growth. Some people think that they should eat, drink and be merry in time. Tourism will also usher in the peak period of tourism, which is itself the peak season of tourism. Coupled with the depressed mood for a quarter, it should be fully released.
Because the restaurant is closed, it will also affect the wedding. Many newlyweds will postpone their wedding date and have to reschedule their hotel reservations. The related decoration industry will recover, but the outbreak period of the decoration industry is this year 10.
There are also some enterprises that are just needed during the epidemic and will be affected after the epidemic.
For example, online office and online education, when offline office and study are impossible, online office and teaching have become the main force. When people return to normal working hours, they prefer to communicate offline, which is irreplaceable online.
At the same time, online medical care will also face an impact. Instead of online consultation, face-to-face communication with doctors offline will make people feel more at ease.
Before the epidemic is completely over, we can't relax for a moment and look forward to the early end of the epidemic.