Cui Wenge has no physical branch, and has tried to leave Liulichang to do business before, but none of them succeeded. In the past, there were booths in Baigongfang and Jinyuan Yansha Shopping Mall to explore the operation of shopping malls.
Cuiwenge's online sales include time-honored online stores, Liulichang Culture Mall, and unified procurement network. Seal and calligraphy participate in group buying. In 20 10, one third of the seals were sold online. The sales of the whole product in the store through the network account for 15% of the total sales. It's cheaper to buy it online than in Trigovan 15%.
The imperial seal is a symbol of imperial power. It is an innovative move of Cuiwenge to develop seals and explore the connotation of traditional dragon culture in China. The seal is made of natural stone and can be used as a souvenir and business gifts. Prices range from 1000-2000 yuan. You can design Jackie Chan's pattern, and you can also equip it with elements of Beijing attractions. Seals play an important role in wedding and birthday celebration gifts. They can be made for the happiness of longevity or for special occasions.
Sales of business gifts such as Cuiwenge Seal and Four Treasures of the Study account for 40%, followed by sales of collectibles.