I. Summary

A gift development planning agency once conducted a survey of thousands of people in the gift market. A person gives gifts 267 times a year, and the least is twice, with an average of 3.9 times.

Among the gifts, the most expensive 1288 yuan and the cheapest 1 1 yuan, with an average of 35.6 yuan.

According to the above data, calculate the gift market: the national population is 65.438+0.3 billion? Give gifts 3.9 times a year? The gift amount per person is 35.6 yuan = the market capacity is 65.438+0.805 billion yuan.

Emotion is a concept with universal significance, which includes affection, friendship and love.

Emotion is everywhere, condensed in classmates, colleagues, comrades-in-arms, teachers and students, superiors and subordinates, parents, brothers, sisters, elders, juniors, confidants, lovers and lovers? In other relationships, the simplest, most direct and most effective way for people to express their feelings is to give gifts. Emotional gift industry is an attractive new industry. As a new economic growth point, developed countries have gradually matured, with various grades of specialty stores and scattered sales, and products of various levels and styles have fully met the growing market demand.

In China, this industry is still in the initial stage of development.

Its market potential is huge.

Second, the company description

1. Company name: Xi Anxinrui Trading Co., Ltd.-x98 Arts and Crafts Professional Chain Store

2. Company tenet: Let happiness accompany and carry out parity to the end.

3. Company service: a gift, a heart, a blessing and a happiness.

4. Company form: joint-stock system

5. Company operation mode: independent chain operation.

Third, the company's business strategy

1, industry status

On the one hand, there are birthday gift shops and fashion jewelry chain stores specially set around birthday themes. What are the main ones at present? Guangzhou is colorful? Love oxygen, right? Happy 365? 、? In the mood for love? 、 ? 5 15 1? Seker? Ah-ah? Fashion youth? And so on. The mode of operation is franchising, and its price is higher, with an average profit rate of at least 50%, and some as high as 100% or even more than 200%.

The management system is not perfect, and the development of franchisees is uneven, so there is no real scale benefit.

On the other hand, it is a traditional individual shop or couple shop. Although it has been operating for many years, it has no scale, no brand effect, low knowledge and credit, and unsatisfactory economic benefits. It should be just a means of making a living to support the family.

2. Market analysis

According to the survey, there are three kinds of gift-giving phenomena: first, it is very common for some enterprises to give their employees birthdays as an important means to improve the cohesion of enterprises; Second, some business people use birthday gifts as family chips and play family cards in their business dealings; Third, in school, giving students birthdays has become a trend.

These three phenomena have led to the scope of gift-giving beyond the past simple affection, friendship and love, especially for students.

There are more than 100 universities, private and other higher education institutions in Xi, with more than 100 students.

This makes the gift market broader.

3. Business model

We will expand our strategy in the form of self-operated specialty store chain, focusing on opening specialty stores in the commercial street around the university, and making full use of local wholesalers to cooperate by installment delivery and installment settlement.

Carry out brand promotion, strive to make the company's brand bigger and stronger within three years, and then quickly promote the company's snowball development.

4. Market strategy

Realize? Unified storefront, unified brand, unified image, unified procurement, unified price, unified service quality and unified management system? Such as comprehensive and unified management.

Create economies of scale.

Fourth, competition analysis.

1, a competitor's individual store? A mom-and-pop shop? .

Their business philosophy is relatively backward, and their market economy and legal awareness are relatively weak. Therefore, the limitations and barriers of their business are relatively large. Small peasant thought? Serious, so the quality of the goods it manages cannot be guaranteed, the purchase channels are limited, the variety is single, and the service is poor. At the same time, the fashion novelty of goods is not strong, especially it can not attract the personalized needs of the younger generation.

As a chain store, it is based on strong financial strength and? Unification? As a backing, we ensure the quality of goods from the source of purchase, reduce the cost of goods from all aspects such as circulation, and face consumers with more favorable prices and better goods.

At the same time, chain stores can carry out some promotional activities, advertise, and? Farm shop? A mom-and-pop shop? It is a matter of taking care of each other, and generally only stays in the traditional word of mouth.

Moreover, because of their small storefront, they can't compete with it in several aspects, and the shopping environment is not ideal, so they can't provide consumers with better shopping enjoyment and freedom.

2. Competitors' birthday gift stores and fashion jewelry stores.

It has certain standardization, scale and specialization, and the products are more fashionable and personalized.

However, its price is high and its profit margin is large.

Moreover, the strength of its affiliated companies varies greatly, and the management system is not perfect.

In particular, some companies only pay attention to the development of the number of franchise stores and charge franchise fees.

While ignoring the support of franchisees, follow-up services and regional protection.

As a result, the management of franchise stores is chaotic, the development is uneven, it is difficult to unify, and they are fragmented, losing the advantages and scale benefits of franchise chains.

As a professional chain store, there is no intermediate link between direct management and chain operation.

We have more abundant product reserves, more professional management, more affordable prices and more humanized services.

So as to meet people's personalized and fashionable gift-giving needs to the greatest extent and solve the practical difficulties of gift-giving and gift-giving.

A gift, a heart, a blessing, a happiness, conveys the concept of happy consumption and leads the new trend of happy consumption.

Compared with this, it has strong competitiveness.

Key points of verb operation (abbreviation of verb)

1, employee requirements: a. Sales staff: honest and trustworthy, responsible, self-motivated, with strong reaction ability and professionalism;

B. Manager: You must be a shop assistant for six months before you can take up your post.

2. Staffing: one-star standard store manager 1 name, deputy store manager 1 name, and 2 shop assistants (50 square meters).

3. Salary system: establish a humanized salary system, dynamically distribute wages and bonuses, and employees can participate in dividends.

Maximize the retention of talents;

4. The principle of employing people: give every employee full trust and opportunity, and do what he can.

5. Store area: one-star standard store 50- 100 square meters, Samsung image store 100-200 square meters, five-star flagship store 200 square meters;

6. Pricing principle: a. New products (special products) will be listed in the form of x9.8 yuan, such as 9.819.829.8;

B. Promotional products (unsalable products after one month) are changed from 9.8 to 5, such as 51525;

C. Special price products (unsalable products after three months) are degraded for sale, such as 5 19.8 for 9.8 and 19.8 for 29.8.

7. Profit rate: a. Unique fashion goods (goods sold by non-local wholesalers) are 50%;

B.40% of general personalized fashion goods (goods not sold in neighboring peer shops);

C. Conventional personalized fashion goods (goods sold in neighboring shops) are 35%;

D selling competitive goods 30-25% (except the above-mentioned A and B goods).

8. Promotional activities: a. Consumer card: all consumers who enter the store can get it, and the accumulated membership card can be exchanged for 29.8 to attract new customers to spend again;

B. membership card: you can get it if you spend (cumulatively) 29.8 yuan, and enjoy more membership discounts to consolidate old customers;

C. Joint venture: Joint venture with cake shops, flower shops and etiquette companies. , broaden sales channels;

D. sponsorship: participate in various activities such as friendship, literature and art in neighboring universities, carry out appropriate publicity, and improve visibility;

E. instead of sending: because of busy, embarrassing, business and other needs, sending a gift and a blessing is more humane;

F. Group purchase: holiday gifts, conferences and commemorative souvenirs from schools, institutions, enterprises and institutions;

G. Holidays: New Year's Day, Valentine's Day, Christmas, etc. will continue to carry out special offers, gifts and other preferential activities to enhance popularity.

H. Create your own day: In ordinary days, you can find ways to create activity days, such as reconciliation day, apology day, miss you day and so on.

Financial analysis of intransitive verbs

1, upfront investment

According to the current situation of the industry, a one-star standard store (same industry scale 10-30 square meters) will be opened, with a business area of 50 square meters, a rent of more than 6,000 yuan/month, a three-way payment of more than 24,000 yuan, a shelf and decoration of more than10,000 yuan, and a payment of 654.38+10,000 yuan.

It is estimated to be 6.5438+0.5 million yuan.

In the early stage, it is planned to open five one-star standard stores with a total investment of about 750,000 yuan.

2. Financing methods

The company raised 800,000 yuan from 3 to 6 shareholders, with 5,000 yuan per share, accounting for 65,438+060 shares.

Take the zero-debt model in advance, and when the development of the enterprise is further accelerated, you can apply for a certain loan from the bank, so that the company can get rolling development.

3. Investment income

According to the one-month term of a one-star standard store, the operating income is 60,000 yuan, the operating income profit rate is 35%, and the operating profit is 2 1 10,000 yuan.

Operating cost1.2000 yuan, including rent of 6000 yuan, tax of 1.00 yuan, salary of employees of 4000 yuan (4 persons), and packaging and gift bags of 1.00 yuan.

The monthly net profit is 9000 yuan, that is, the annual net profit 108000 yuan.

The payback period of investment is 1.5 years.

VII. Long-term Planning

Mainly engaged in student gifts, business gifts, home accessories and so on. , constantly copying specialty stores and rolling development in the form of professional chains.

Take Xi 'an as the starting point and lay a good foundation.

It has developed to the surrounding western cities such as Chengdu, Chongqing and Zhengzhou, and has been repeated to the whole country on this basis.

More than 65,438+0,000 specialty chain stores will be opened, making it the largest specialty chain store of arts and crafts in China.

Small flower shop business plan II

In March this year, a friend of mine advised me to open a flower shop together, because I am not good at arranging flowers, and her husband is a good flower arranging teacher. Her husband told her that if I paid for it, they would go out to work and open a flower shop together, and the money would be divided equally.

I agreed.

Then we found a good shop, paid a deposit, decorated it briefly, bought some flowers and opened it.

It always costs eight or nine thousand yuan to go back and forth. Usually, my friends and I take turns working. I go out early and come back late, she goes out late and comes back late, I go out early and come back late, and her husband comes to look after me from time to time. If he receives a big order, he will come and help.

At the beginning of the business, the business was average, and the main places were not fully built, so the popularity was not very strong. One day, I was on the night shift and my friend was on the morning shift. Just before lunch, she suddenly called me and said that someone was going to make ten flower baskets.

She can't get through to her husband's phone. She asked me to find her husband. I live not far from her house, so I answered the phone and went. Then her husband went to the man alone and talked for more than an hour. When I came back, I said I would make ten flower baskets, ten potted plants, balloons and two salutes, the day after tomorrow.

The next day, we began to make baskets. In the middle, her husband answered the phone and said that the man didn't hang a balloon. I don't want to hang balloons. I'll send it after I finish it at night. The next morning, I went to the store. Boyfriend said to see what's going on over there. My friend's husband is hanging balloons there. My husband was very surprised. Didn't he say he didn't want balloons? He said that he would call him at night and say that he wanted to hang up more, so he came and hung up himself in the morning.

Later, when settling accounts, her husband wouldn't let me go with him. Afterwards, my boyfriend and I felt more and more wrong. In this way, our business was robbed by him (I forgot to mention that when he was not in our store, he took some orders outside, worked at his house and collected money himself).

Then I felt that I couldn't get along with him and couldn't make any money at all. After two or three months, I took over the flower basket. When her wife went out to run the bill, she must have given it to her husband to do it herself. What if I run it myself? The store is not at ease.

And I don't really understand it when I come back. I want him to talk about it. I don't know if he will play tricks again. I thought about it, told them we were leaving and let them do it themselves. They don't have that much money, so let's turn the tables.

Just a few days later, the rent arrived that month, so I didn't let her wife come to the store and put the goods in the store for safekeeping. During the clearance, I chatted with the store again. He said that we are short of 500 yuan for rent, so let's do it for the time being. My boyfriend and I think it's okay at home anyway, just for a few months.

Then I made it myself, without telling them, and learned to arrange flowers by myself while doing it. This made my friend very unhappy, so I ran to the next store to speak ill of me. I am very angry, thinking that you were wrong first, and you are still making irresponsible remarks here. After talking for a few days, no one paid attention to her, so I didn't come and sent a text message saying that I was going to break up with her. I really feel funny and ignore her. She can say whatever she wants.

I made it myself for several months, and the hydroponic flowers sold well. Flowers don't sell very well, and sometimes they can't even earn rent. Moreover, the boss wanted to raise the rent again this month, so he retired the store and stopped doing it.

Think about one thing: I haven't found a good place yet, and the other thing is that my craft is not perfect, so I failed. Now I'm staying at home, and I want to learn how to arrange flowers better and open a flower shop. But my boyfriend doesn't want me to do this, because I'm very tired. I'm in the shop for more than ten hours a day, but I want to do it, and I don't know what to do.

I wonder if there are any friends in the flower shop who can help me with some experience!