The English name of the brand "nike" originally meant the Greek goddess of victory. Its trademark pattern is a hook, which symbolizes the feathers of the wings of the goddess of victory, and also represents speed, movement and gentleness.
Nike brand, founded in 1972. Nike was founded by Bill Ballman and his alumnus Philip Knight, and is headquartered in Oregon, USA.
Historical background:
The founder, Bill Ballman, was a mediocre long-distance runner in college. He has always planned to combine sports with business and profit from it.
When Nike was founded, its total venture capital was only $65,438+0,200, and it was registered at the University of Oregon. Nike was formally established in 1964, formerly known as Blue Ribbon Sports. 197 1 year, Blue Ribbon Sports officially changed its name to Nike.
The soles of the first pair of Nike shoes were made of waffle molds. Ballman was inspired by 197 1, when he saw his wife making waffles. Stick groove patterns on the soles of sports shoes to enhance the grip of shoes and disperse the impact force. This inspiration gave birth to the later "Nike Waffle Training Shoes", 1974 patent.