In fact, it has the same relationship with customization and haute couture in the clothing industry.
In the clothing industry, haute couture is the highest embodiment of brand value and represents the highest realm of fashion; In France, the high-definition naming of clothing can not be self-styled, and it must meet strict standards in order to obtain the French Haute Couture Association (La? Chambre？ Syndicate? Della. Couture) approval. Moreover, the application standard of this high-end customized brand is extremely strict:
1. All fashions and accessories are designed and manufactured by private customers, produced according to orders and completed by hand;
2. Must have a studio in Paris, at least 15 full-time staff, and employ more than 3 full-time models all the year round;
3. Participate in the fashion release organized by French Haute Couture Association twice a year; Not less than 35 sets of works are released each time, including Japanese clothes and evening dresses;
4. Show it to customers at least 45 times a year.
The production time of a haute couture garment usually takes about 8 days, and it will be extended to 40 days or even longer if complicated techniques such as embroidery and jewelry inlay are added. Therefore, the price of haute couture clothes is often very expensive, and hundreds of thousands and millions are small case. So the global HD customers are less than 1500. It is said that there are only about 500 people in the world who really buy "Gaoding" clothes every year!
Compared with advanced customization, customization is much more "people-friendly", that is, customization in the general sense. But according to different brands, there are also price differences. Customization is also very popular in fashion, because it can meet the individual needs of different consumers.
Bentley Moulinas Dream Customized Experts
After understanding the relationship between customization and haute couture in fashion, let's take a look at Bentley's Mulliner Haute Couture.
Bentley called Bentley Moulinas an "expert in dream customization", which was based on Bentley customization and then highly customized. The level of exclusive customization is very high. Bentley cars that can hang Mulliner's exclusive logo only account for 2% of Bentley's annual output (about 2,000 cars per year), which is particularly rare. Most importantly, the models that have been deeply customized by Mulliner are often several times more expensive than the same Bentley, and each customized model is generally owned before production.
Take Bentley Moulinas, who debuted in March this year? For Bacalar, all the 12 models are "famous", that is to say, all the 12 cars that have not been produced have been sold out, and we don't know the world of the rich. Of course, it is not difficult to understand sales. The exclusive customized model must have the owner first and then the car.
Bentley Moulinas? Bacalar produced a limited number of 65,438+02 units, all of which were designed, developed and hand-made by experts from Mulliner Department of Bentley's headquarters factory in Crewe, England, according to the specific needs of each customer. This is one of the most unique and highly customized Bentley models to date.
Seeing this, it is not difficult for girls to understand the meaning of this Bentley Haute Couture. In fact, like haute couture clothes, they are all one thing, rare, individual and exclusive. However, the advanced customization of cars is more complicated than clothing, because it is not easy to customize exclusively from the aspects of appearance, interior, materials, technology configuration, safety and power.
History of Bentley Moulinas
The history of Bentley's Mulliner department can be traced back to16th century. The early Mulliner family made saddles, just like the origin of Hermes, but it happened that one went to fashion and the other entered the automobile circle. 1760, Mulinna was commissioned by the Royal Mail to make a carriage for him, and the Mulinna family became famous from then on. Mulliner became the best professional body manufacturer at that time. /kloc-in the 9th century, the Mulliner family began to build a new type of horseless carriage by hand, which was an early diesel locomotive and transformed into an automobile body manufacturer before the outbreak of World War I..
The relationship between Moulinas and Bentley can be traced back to the founding of Bentley Motor Company. At that time, the founder Mr. W.O. Bentley personally entrusted Mulliner as the famous EXP 1? Customize the body. Since then, the cooperation between Moulinas and Bentley has become closer and closer.
1952? Now, Moulinas is an epoch-making Bentley R? Continental Airlines has created a streamlined body. 1959, Moulinas was formally incorporated into Bentley. Mulinna has now been renamed Bentley Mulinna. As the personal customization business department of Bentley Motor Company, it has become an important part of Bentley Motor Company.
Bentley Moulinas Schill
"Bentley's design represents not fashion, but an eternal emotion. Our car owners are all successful people. They bought and designed an exclusive Bentley, not only because they needed a car to travel, but also because they praised and recognized their success. " From 65438 to 0959, Crewe's Mulliner factory has been building a unique forward-looking customized car for Bentley. Unlike any car customization, Bentley Mulina redefines the car with the ultimate customization.
Exclusive unlimited body customized service
The exclusive customized service provided by Bentley Moulinas is actually unexpected only to you, without him. Mulliner provides unlimited choices for the interior and modeling of cars from the inside out. From car paint to leather interior, from wood skin to glossy interior, Bentley Moulinas will make customization according to customers' choice, and in terms of color, it will also formulate various color schemes to finally create a unique car. Just like customizing for customers, Bentley Moulinas provides the ultimate customized experience for car owners. In the process of customization, car owners also have the opportunity to be invited to Mulliner Studio in Crewe, England, to design their own cars with designers and technicians.
British star David Beckham once commissioned Moulinas to design a cosmetic box with Victoria's name on it and put it in the Bentley Continental GT car he gave his wife. A customer from China also customized a Hello-Kitty Bentley Continental GT sedan as a gift for his wife.
Mulliner also prepared more than 400 body colors for customized vehicles. Users can choose one or more colors that suit their own mind at will. If they are still not satisfied, Mulliner can also create your own body color for you. A customer once mailed some petals to Bentley headquarters. When the mail arrived, the petals had dried up, but Mulliner team extracted the corresponding color from the remaining color at the tip of the petals, and finally successfully designed the special chromaticity of decorative leather.
In recent years, Mulliner has also customized plasma screen, armor, widened track, disposable interior design, lowered rotating seat, moisturizing cigar box, private screen, seat with inclination angle, wine cabinet, mobile terminal with integrated Internet and communication functions, etc. All in all, in Mulliner Studio, car owners will never hear the word "impossible".
"Handmade" is not a slogan.
Bentley's exclusive customization team consists of designers, craftsmen, carpenters, metallurgical experts, leather technicians, embroidery craftsmen and automobile safety consultants. They are not only proficient in classic and modern automobile design, but also have unparalleled technology in their respective fields. This top team of technicians is the basis for Bentley Moulinas to fully realize all the creative customization needs of users.
It takes four years for the staff of Bentley Wood Products Customization Department to fully master 17 different technologies. Bentley is the only automobile manufacturer that reflects the mirror image effect on the interior panel. In the wooden decoration workshop of Crewe Factory, the selected wooden decoration materials were cut into 0.6 mm thin slices and sent to Bentley craftsmen. When the cut four pieces are connected end to end, a symmetrical pattern can be formed on the center line of the instrument panel, so that the grain flow direction in the whole interior is unified and a mirror image effect is produced.
Let's take the Bentley Mu Shang model as an example. It takes 400 hours to build the Shang model in order to make the body look like there are no stitches. After welding the car body with silicon-copper technology, the craftsman needs 80 to 90 hours to polish it by hand with sandpaper to further carve the appearance of Mu Shang.
In the process of building Mu Shang, hand-made interiors take almost half the time of the whole manufacturing process. Each steering wheel needs 5 hours and 620 stitches of hand sewing, and needs 10 foot sewing thread. Not to mention the seats and all kinds of interior panels.
It is also very important to build the leather part inside the carriage. All the selected interior cowhide will be painted in 28 different colors in Milan, Italy. Experienced technicians will also mark the damaged leather parts in orange and the creases in white on a whole piece of cowhide. These data will be input into the computer to guide the cutting machine to cut leather. Under such harsh standards, a continental GT car needs 10 to 12 cowhide, and a continental speeding car needs 12 to 14 cowhide. For Mu Shang who insists on making full cowhide on the roof, 17 cowhide is needed.
Bentley Moulinas's classic masterpiece
There are many classic works of Bentley Moulinas, but the one that impressed me most was Bentley Moulinas introduced above. Bacalar is a replica of the Queen's customized model and the Bentley classic model.
Bentley Moulinas? Status? limousine
One of Bentley Moulinas's classic masterpieces is a country specially built for the Queen of England. A limousine that appeared at the 50th anniversary celebration of Queen Elizabeth II's accession to the throne and the wedding of Prince William. Status? Limousine only produced two cars, and the Queen of England, her husband Prince Philip and the Queen's chief driver all participated in the design process of the car. This car is nearly one meter longer than Bentley elegant R model, and the interior space is more spacious. The door is opened in a special way, with a split door design and a raised roof, which is convenient for the Queen to stand in the car before getting off. Deep purple represents the low-key and luxury of the royal family. V8 engine, height-adjustable electric rear seat, these intimate and special designs make the Queen love this car very much.
Bentley Binhai automobile
This extraordinary car was transformed by Mulliner's department and is the only existing Bentley Corniche.
This model was the new Bentley Mark at that time? The high-performance V model carrying a series of technological innovations was originally planned to be officially released on June 1939+00.
Bentley Corniche was held in September 20 19 at the Salon in Brenim Palace, London. First public appearance at the Privé car show.
Bentley blower continuation model
This is the expert team of Mulliner, the personalized customization department of Bentley Motors, based on Tim? Sir Birkin is four years old? Upgrade the blower racing car and create a new continuation model. 12 The new Bentley blower continuation model inherits the classic charm to commemorate the Bentley team.
As a continuation of Bentley blower, the new blower is equipped with four cylinders, 16 valve engine, aluminum crankcase, cast iron cylinder liner and non-removable cast iron cylinder head. Supercharger accurately reproduces amherst? Villier? Mark? Type IV Roots supercharger can ensure that the engine with a displacement of 4.4 liters can output 240 braking horsepower at 4200 rpm. The body structure of the new Bentley blower adopts steel frame, equipped with semi-elliptical leaf spring suspension, and a replica of Bentley? & amp？ The chassis of draper shock absorber is equipped with the modified Bentley-perrot mechanical brake, which is about 40cm long and equipped with worm and sector steering system.
To what extent can cars be customized? Bentley Moulinas gave us the answer. Bentley Moulinas generally doesn't refuse a customer's request. If the requirements are very special, the customization time may be extended accordingly. However, the premise of Bentley Moulinas is that customer safety is always the first, and the materials selected cannot violate the principle of environmental protection. If it violates the principle of environmental protection, it will be rejected.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.