Wine label is the symbol of wine, which is used to identify, transmit information and promote products. Wine label is a kind of intellectual property, an intangible asset and an indispensable symbol of winery modernization, expansion of foreign trade and international exchange. Its design, printing and use have become a symbol to measure the management level of the brewing industry in a country or region. So some people say: the wine label is the business card and ID card of the wine.

Like stamps, paper money, sparks and cigarette labels, it is one of the five largest flat collections in the world. The wine labels between square inches can reflect the politics, economy, history, culture, scenic spots and folk customs of various countries and regions. Reflect the changes of the times and historical situation. Wine label is a business card of wine, and it is also a kind of paper art, which expresses different contents and themes with beautiful designs, different patterns and different colors. Covers a wealth of cultural and artistic information. It conveys and expresses people's different thoughts, aesthetic tastes and emotional attitudes with different contents and forms in different regions and times. Chinese wine labels reflect a history of 5,000 years, including three emperors and five emperors, cultural celebrities, historical events and traditional stories. For example, the wine label of Xuanyuan Tequ has a stone statue of Xuanyuan the Great with the words "ancestor of mankind" printed on the side. With yellow as the main tone and red and black as the cover, it looks solemn.