First, why is the live broadcast effect so good? In fact, the reason is very simple. The traffic fan economy has always been advocated under the general trend of the Internet. Where there is traffic, money can be made. Therefore, as far as ordinary businesses are concerned, their influence is still relatively weak. The star airborne live broadcast room brings goods, all of which bring their own traffic into the live broadcast room. Even if it is not a private platform, it can be promoted and warmed up in advance, so fans will enter the live broadcast room at the beginning of the live broadcast. This is the advantage of self-contained traffic. The essence of making money by live broadcast is actually a fan economy and a traffic economy. Accessibility of supply chain. Many enterprises ignore the value of supply chain behind products. I invested in a company that sells fresh products. He has a product called Tianshan Snow Crab. I believe this is a category that many people have never heard of. If you let him broadcast live what the snow crab looks like, where it was caught, how to package it afterwards, and how to transport it to Beijing to ensure that the snow crab is alive, consumers will be curious and concerned. In fact, the same principle is also applied to jadeite, pearls, durian and other products. It is a good way to convey value by showing consumers the capability of supply chain through live broadcast.