32.6% of the public know the opposite sex through the Internet, which is far greater than the traditional methods such as friends and relatives introduction (13%) and marriage (0.4%). At present, among online friends in China, the proportion of teenagers under the age of 24 has reached 38. 1%, and the proportion of young and middle-aged netizens aged 25-30 has reached 24.7%. So it can be seen that the online dating market is being valued by more and more young people. At present, the number of online dating users in China has reached 30.7%, 39% and 3.9% respectively. According to the forecast of IRE SEE ARCH, by 20 1 1, the overall scale of the online dating market in China will reach1600 million yuan, of which nearly 5 0% of the market share will be occupied by dating.

With the continuous development of the information society and the continuous improvement of the quality of social citizens, communication through the Internet will become more and more common. As a product of the network society, more and more marriage seekers will choose online marriage. Xu Liugen, vice president of the Social Work Association under the Ministry of Civil Affairs of China and director of the matchmaking and wedding industry association, pointed out that online marriage is an inevitable trend, and online dating has become a mainstream emotional model recognized and strongly advocated by the government, and is regarded as a force to promote social progress. According to the 2006 China Online Marriage and Dating Market Research Report released by iResearch, the online marriage and dating market in China reached 654.38+75 billion yuan in 2006, an increase of 654.38+069.2% over 2005, and continued to maintain a high-speed growth momentum.