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Volkswagen owners have the highest brand loyalty? The new Passat owner gave the answer!
When it comes to brand loyalty, Volkswagen has an inherent advantage in the China auto market. 1985, Shanghai Volkswagen established and mass-produced Santana, which not only marked the official start of modern automobile industry in China, but also deeply branded the brand Volkswagen in the hearts of ordinary people in China. After decades of development, the influence of Volkswagen brand in China market even exceeds that of German base camp Europe. Its rich product system and strong product strength have won many fans, including our protagonist today: Mr. Zhang.

Mr. Zhang is the owner of a new generation Passat. Passat used to be the owner of Polo. When asked, if you bid farewell to a Volkswagen and welcome another Volkswagen, will it lack freshness? Teacher Zhang began to talk: "I knew Polo when I was in junior high school, and I liked it at first sight. At that time, it was a classic four-eye, the hood was still hydraulic, and the headlights were still round. I didn't have the ability to start work until 14 when I graduated from college. Accompanied by more than five years, I ran more than 60 thousand kilometers with it. In this process, the more I know about polo, the more I recognize the public. Passat didn't feel a lack of freshness when he started. On the contrary, the new generation Passat has given me a lot of freshness through excellent comfort configuration and rich safety configuration. "

Bian Xiao: More than 60,000 kilometers in five years. I think there must be many memorable stories between you and Polo. Can you talk about it?

Mr. Zhang: I haven't driven a car since I got my driver's license in college. I was actually embarrassed before buying Polo, fearing that I couldn't control it. But the first impression Polo gave me was that it was very easy to drive. A body less than 4 meters is very flexible. Brakes, throttle and chassis are all classic German styles. I didn't feel like jumping forward with a light step on the accelerator, and I didn't feel uncomfortable nodding my head with the brakes on. In recent years, I have known many riders with it, and I have also participated in the wedding motorcade composed of three Polo teams with riders, witnessing the happiness of three pairs of riders. In addition, the workmanship of the whole vehicle is also very good. Although the interior is mostly made of hard materials, all kinds of sewing are relatively uniform and visually graded, which belongs to the ancestral craftsmanship of the public. The most important thing is that the safety configuration of Polo is complete, and ESP is standard, so it is safe to drive.

Bian Xiao: I can see that this polo shirt carries many memories. What made you transition from it to Passat?

Zhang: Polo is more than just a car to me. It carries my whole youth. But with the growth of age, its space can't meet the demand of our family car gradually. In the past two years, former Polo riders have changed cars, some for Tiguan and Tuyue, and some for Ling Du and Passat. As if we had agreed, we switched from one Volkswagen to another, and we always believed in the quality of Volkswagen. Starting from Passat, not only because it is a Volkswagen, but also because the appearance and interior changes of the new Passat are in line with my aesthetics. Of course, Passat's preferential margin of 40,000 yuan is also one of the reasons.

If the appearance of Polo is quaint, Passat's appearance gives me the feeling of elegance. The air intake grille is fuller than Polo in level and shape, and is connected with full LED headlights, which has a strong sense of integrity. In addition, there is an ACC probe under the WeChat official account of China Net. Different from other cars, there is no separate ACC module in the middle of the air intake grille, so the integrity and aesthetics are guaranteed. In addition, the slip-back shape of the tail is also the finishing touch of Passat's appearance, which is very fashionable. At the same time, the taillights designed horizontally are also in line with the visual aesthetics of modern people. Especially at night, the effect of lighting is amazing. In addition, Passat has beautiful and smooth turn signals in addition to full LED headlights.

Although Passat's interior is much better than Polo in materials and vision, its exquisite workmanship is still in the same strain. The sewing and splicing technology at the seams inside the car is equally excellent in any public place. However, Passat also has its own luxury in the interior. The interior trim panel above the air outlet adopts relief design, which has good visual sense and touch, and can better reflect the texture of the center console with the wooden decorative panel below.

In addition to the steering wheel wrapped in leather, the inner ring of the 330TSI premium version I started with is inlaid with mahogany decoration, which further embodies the luxury and dignity belonging to Passat.

Bian Xiao: From this point of view, you are very satisfied with Passat's appearance and interior design and workmanship. What about the configuration? What definite configurations do you have during the use of this 330TSI Advanced Passat?

Manager Zhang: The most important thing to choose 330TSI exclusive edition is configuration, especially comfort configuration and active safety configuration.

Passat has been equipped with leather seats since the second lowest. My car has added many comfort functions on the basis of leather seats, such as the memory function of the main driver's seat, the electric adjustment function of the front seat and the functions of seat heating, ventilation and massage. Especially the massage function, I sit in the car at night after a day's work and turn on the massage function, so that I can enjoy my first class directly. In addition, it also supports the adjustment of the rear seat of the co-pilot and the heating function of the rear seat. The rear seat has independent air conditioning, which can also take into account the comfort of parents' riding time, which is particularly valuable.

In terms of comfortable configuration, Passat's 10.2-inch full LCD instrument panel has always given me a great sense of freshness. In addition to the multi-mode theme switching function, you can also display navigation information in full screen in real time, and the display style can also be changed according to your favorite settings. Of course, this 10.2-inch full LCD instrument panel also monitors and displays the vehicle status at all times, such as sports mode switching, intelligent tire pressure alarm and so on.

Another comfortable configuration worthy of recognition is brought by the trunk. It not only has a huge trunk space of 52 1L, but also has electric position memory and induction opening function. Although I haven't used Passat for a long time, I personally experienced the convenience brought by these functions.

In terms of safety configuration, the first thing to say is the 360-degree panoramic image and the front and rear parking radar. It was really hard at first to change from Polo, which is less than 4 meters, to Passat, which is nearly 5 meters, but fortunately, with these active safety configurations, I avoided a lot of bumps when parking. In addition, you can also use this 9.2-inch capacitive touch screen for mobile phone interconnection and support CarPlay and CarLife.

In addition, the functions of reversing and automatic turning down of rearview mirror also bring me a lot of convenience when parking. In addition to this function, the rearview mirror also supports automatic folding, rearview mirror memory, rearview mirror heating and automatic anti-glare function of internal and external rearview mirrors. Especially the automatic anti-glare function, you don't have to worry about the high beam when driving at night. It is very helpful for driving safety. In addition, this 330TSI distinguished Passat is also equipped with active safety configurations such as active braking, lane keeping assistance, lane departure warning, and parallel assistance, which makes me feel more at ease when driving. Although the time I spent with Passat was only over a month, Passat gave me great reliance and trust through excellent comfortable configuration and rich security configuration.

Bian Xiao concluded: Although I only had a brief interview with Mr. Zhang, I still felt Mr. Zhang's trust in the popular brand. It can be said that Mr. Zhang told us the brand loyalty of SAIC Volkswagen owners with his own story. From Mr. Zhang's mouth, we can feel that Passat, as the flagship medium-sized car of Volkswagen family, is not only a good intimate and comfortable partner, but also a trustworthy partner entrusted with security.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.