Templates may be more operational! Professional real estate planning book! ! Planning scheme for the 10th anniversary of the establishment of XX Company and the launching ceremony of XX Club; In a blink of an eye, XX Real Estate Development Co., Ltd. has gone through a brilliant decade. In the past ten years, XX Company has been adhering to the corporate purpose of "pioneering and enterprising, looking to the future, pursuing Excellence and benefiting the society" and the architectural concept of "people-oriented, integrating heaven and earth", making unremitting efforts to contribute a beautiful living space to the society, and at the same time creating a business elite represented by General Manager XX, a "China MBA hero". The modern city of XX is the representative work of XX company at present, and its completion will bring a revolutionary business philosophy to XX. Therefore, the start of this project is not only a major event for XX company, but also a major event for XX business community. The profound cultural background of XX company in the past ten years has created today's XX club, and its establishment and start-up also marks the beginning of the company's new course. Holding this 10 anniversary celebration and the launching ceremony of the club can not only celebrate many happy events, but also leverage development to create a broader world. 1. Purpose and significance: 10 anniversary is a milestone in the development of an enterprise, and it is timely to look back on history and look forward to the future. Moreover, it is a rare opportunity to take this opportunity to enhance corporate visibility and vigorously build corporate and brand image. With the help of the activity platform, publicize that General Manager XX won the "China MBA Hero" and shape the commander-in-chief style and leadership charm of the company's management; Promote the emotional communication between the company and the target members of the club, lay the foundation for the upcoming establishment of the club, and be of great benefit to the spread and promotion of the club; Collect popularity and customer resources for XX Modern City in order to open the market smoothly; Golf is a healthy and fashionable sport, which has always been highly respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of XX company and XX city. Second, the theme and slogan: the main slogan: online gathering of modern business heroes-the slogan adopted echoes the theme of XX modern city promotion, highlighting the distinguished position of the participants in the modern business community, indicating that this is an elite gathering. Reference slogan: 1, the concentrated source of business heroes 2, reshaping modern business civilization 3, time: 200X 25 (to be determined); Venue: XX Golf Course of XX Hotel (where the press conference and fraternity are located) IV. Target and scale: The main target of this activity is high-level figures who are outstanding in XX business circles and customers who have spending power and purchasing power. In order to give play to the role of media and oral communication, a certain number of journalists and the project owners developed by the original XX company (such as XX Bay, XX Garden, XX, etc.). ) have been invited. 1, person in charge of XX business (number) 2, intended major customers (number) 3, owners of XX Bay (number) 4, journalists of news media (number) 5, employees of XX Company (number) 6, total number of agents (number) 5. Activity organization and content: The activity arrangement is roughly divided into three parts, namely, holding a press conference in the morning. Various forms. Rich in content. 1. In order to improve authority and expand influence, it is suggested that the golf tournament in this activity be hosted by XX Entrepreneurs Association and undertaken by XX Company. 2. This activity is aimed at XX enterprise leaders, interested customers, owners, news media friends, developers and employees of agency companies. 3. Activities are conducted in three forms: press conference, outdoor golf tournament and friendship banquet. A. Press conference: the leaders of XX Entrepreneur Association are invited to give speeches, and the representatives of developers review the achievements of the enterprise in the past ten years, and publicize and introduce XX project and XX club. It is suggested to invite an authoritative person with experience in establishing famous clubs in Guangdong or a member of a club. B. Golf events: Golf has a strong commercial nature and gentlemanly temperament, which can perfectly interpret the extraordinary quality of this activity object. In the fierce swing competition, participants deepen friendship, promote communication and enjoy the charming scenery of XX Mountain. Anyone who is interested in golf, especially interested big customers, can sign up for the competition, which is intended to pave the way for the establishment of the club and the sales of the project. C. Friendship Banquet: The purpose of the banquet is to bring emotional distance closer in a relaxed atmosphere. At the banquet, business leaders will award prizes for the contest and recommend XX projects. Members of entrepreneurs' associations, media reporters and other participants exchanged freely at the meeting. 4. The general process of the activity is as follows: report of participants (XX Hotel) → press conference (speeches by leaders of XX Entrepreneur Association, representatives of developers, project recommendation, Guangdong Guest Meeting and XX Hotel) → noon work and rest (XX Hotel) → golf competition (XX Golf Course) → friendship banquet (leaders' concluding speeches, banquet get-together, awards and project recommendation are interspersed in the above activities, XX Hotel) → all-day activities. Organization channel: XX Entrepreneur Association sent a letter to invite members to participate in this activity, supplemented by other means. 1. In the name of XX Entrepreneurs Association, the concept construction book and invitation letter of this project will be distributed to the association members and media reporters by direct mail. 2. The developer invites his business friends and customers in XX Bay by letter or telephone. Seven. Publicity mode: This activity mainly selects two major print media, XX, a famous magazine in real estate industry, and XX Morning Post, the newspaper with the largest circulation and the greatest influence in XX, to effectively promote it in combination with the live publicity of TV programs. 1. Pre-event publicity: a, XX announces the event preview, introduces XX Company and XXX Club, the general manager of the company's "China MBA Hero", with emphasis on XXX Modern City. B, combined with the project image publicity, XX Morning Post published a notice in the back edition, which introduced XXX General Manager and XXX Modern City with pictures and texts. Distribute sales brochures and invitations by direct mail. 2. On-site promotion: a, press conference: state performance shows the strong strength of the enterprise; Guangdong guests mobilized participants to join in the fun. The venue layout is festive, solemn and magnificent, which is combined with the cultural background of the enterprise. Business leaders introduce projects and clubs. B. Golf Competition: The golf course passes through the arch, and the publicity materials of the project and the club are hung. Shuang Ye's advertisements emphasize delivery, few but fine, avoid usurping the role of the host, and highlight the elegant and serious leisure atmosphere; C. Friendship Banquet: distributing publicity materials related to the project and the club. On-the-spot publicity creates a festive and lively atmosphere, which symbolizes the glory and thriving achievements of the enterprise for ten years and indicates the smooth success of the activity. 3. Post-game publicity: A. XX reports the development of the competition and announces the winners. B. The full-page article on the back page of XX Morning Post, combined with photo reporting activities, published a list and introduced the modern city of XX. D, XXX Golf Club will conduct TV programs to guide the audience to pay attention to XXX Modern City. Eight. Material Preparation Project Content Requirements and Description Completion Time Director's Note 1 Invitation letter for the conference; arches, banners, backgrounds, etc. shall be arranged on site. 2 Golf shuttle venue layout arches, double Labrador Prize medals, certificate refreshments 3 Association venue layout background, banners, etc. 4 other materials folding posters Loushuhui materials (the specific operation time and quantity depend on the situation) IX. Cost Budget Item Content Unit Price Quantity Amount Remarks 1 Press Conference Invitation Letter Meeting Room Reporter of Guoda Hotel was invited to arrange the venue, media advertisement was released, golf course venue was rented, prize pick-up and drop-off venue was arranged, ballroom venue of Guoda Hotel was arranged, and other materials were folded, and information posters of Loushu Club totaled:-(The specific amount depends on the operation and implementation to be determined) X. Effect evaluation: 1. Press conference is a powerful means of news copy, which can reflect appeal and authority, easily create momentum and attract attention, and rely on this platform to make friends with the media and cultivate a good public opinion environment for enterprise development and project start-up. 2. Golf tournaments are fashionable and elegant, and it is more interesting to adopt the form of competition. I believe many people are willing to participate. The purpose of this competition is to serve the club members. Participants can experience the aristocratic style and excellent activity organization ability of the club. 3. The atmosphere of the fraternity is relaxed and pleasant, which is the easiest to cultivate friendship and tap customers, further deepening the effect of the previous two activities. In the final analysis, the task of this activity is to establish a good image of the project and attract potential customers, so as to achieve the purpose of promoting XXX modern city. And this activity is in the primary stage of marketing promotion. "A good beginning is half done", so we must work together to make it go smoothly. References:

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