When you meet the first customer, you need to quickly judge this person's age, industry, personality, hobbies, income and so on. Everyone has different requirements for the wedding. But this does not mean that there are no rules to follow. Outgoing customers often hope that the wedding will be concise and lively, and the host will be humorous. Introverted customers want the wedding to be warm and romantic, and the host is emotional and warm. Customers who have a hobby often want to add this element to their wedding. For example, if they like a movie, they want to use the theme song in the wedding. If you like traveling, name the table cards after the tourist attractions all over the country. You can see the leopard in the pipe.
After quickly judging the characteristics of customers, we can immediately seize their interests and talk to them about what they like. This will immediately close the distance with the couple. No matter whether your planning scheme finally satisfies them, first of all, you have aroused their appetite and made them feel that you understand what they are saying and agree with their ideas and opinions. Who will refuse to continue to communicate with such a planner?
Second, thinking ability.
Made a good first impression on the newcomers. Next, you should quickly grab keywords and important information in the first round of communication. For example, the emotional tone, theme color and highlights of the wedding. Then combine the information and put it together in your mind to form the wedding scene of the couple in front of you. Then, in the next round of communication with them, we will constantly improve and adjust the plan ideas. Of course, these contents are all made by yourself. You need to prepare these contents in your mind while communicating with new people, so as to facilitate the next communication.
Third, language ability and communication ability.
After the plan in your mind is initially formed, you need to express your thoughts and ideas to the new people. Use some professional words appropriately to show your professionalism. However, please note that professional vocabulary can be used, but not too frequently, which makes people feel unfamiliar and obscure. For example, the pink rose can be understood by the other party, saying that the pink beauty may not know what it is. Good language skills and communication methods are needed here. Get to the point and go deep into each other's hearts in the right way. When the other party affirms your personality as a planner, affirm your professional ability.
Fourth, the character is decisive and delicate.
After confirming the partnership, you need to start your work. Make a field trip to the hotel and make a plan. When you set out to make a plan, you are bound to face many choices. You need to choose among all kinds of lights, flowers, props and characters, and accurately judge which ones are most needed and which ones are most suitable for this wedding. At the same time, whether each link can be integrated with each other. What you finally make is a complete wedding, not a specific detail, so before the whole wedding officially begins, only you know best what kind of effect this wedding will eventually show.
Fifth, the operating ability of office software.
You need to use word document to explain your text description, excel to make the list of items, ppt to make the planning scheme of the wedding scene, photoshop to complete the matting puzzle retouching, movie maker or audio-visual studio to show wedding photos or increase the photo album. If you know 3D, you can also make scene maps and even edit audio files to make ceremony music. . . Although these things may be done by specialized technicians, there are always times when they need urgent treatment. You don't have to be proficient, but if you need to put out a fire, you can come up with these skills right away.
Understanding of flowers, lights and props.
You need to know the color of commonly used flowers, the flowering season, whether they contain fragrance or pollen, whether they are easy to dehydrate, and whether their flower language has some special meaning. You need to know what lamps are needed to render the stage background, what lamps are needed to fill the surface when the stage is dark, what lamps are needed to map the logo, how much wattage of each lamp exceeds the power supply load of the hotel, what lamps are needed according to the venue, and how many lamps are needed for each lamp. You need to know whether this site is suitable for building trusses, trusses or hand-cranked T-frames, and how many kilograms of dry ice machines have been prepared in advance. . . You may have a big head when you see this. It doesn't matter. You can learn slowly at work.
Seven. Ability to collect and master information.
You need to know what topics are popular at the moment: what movies have been released recently and who is the star of the blockbuster? Who released the new album and who is the representative of the new era school? What shocking online celebrity has popped up? What's his famous saying? You should know the brands and characteristics of well-known cosmetics: which skin care brands are suitable for dry, oily and sensitive skin? What star products does each brand have? What makeup artist should be used for specific skin types? You need to know the popular colors of this year's International Fashion Week and the new styles of wedding dresses in Guangxi this year. . . Maybe you think these have nothing to do with your job, but they are not. The wedding planning industry can be regarded as a match with fashion. You need to use this information to communicate with your newlyweds and integrate these popular elements into the wedding. The times are progressing, and weddings are naturally unwilling to lag behind.
Knowledge of wedding customs.
Every country and region has its own different wedding customs. You don't have to know the customs all over the country, but at least know the wedding customs in the place where you work. For example, which table is the main table at the wedding? How many main tables should there be? Who should sit at the main table? Can the team go back? What are the differences and characteristics between officiators and witnesses? Who should be the officiating person and witness? What are the taboos and taboos in the wedding? How should the on-site guests be seated? When should the ceremony start and end? . . . Your customers may call you at any time to ask these questions. You should answer them from a professional point of view, which ones need attention and which ones don't need to be so particular.
Understanding of photography.
When do you need fill light, when can you use rocker arm, track and camera stabilizer? These are all the problems you need to face when making a planning plan. If you need to fill the light, you need to install the lamp holder and lamp. You can use rocker arms, rails and camera stabilizers. You should ask the couple whether to order these services to ensure a better wedding effect. You also need to know what models of mainstream photographic equipment are available. What are their advantages and disadvantages? What's the difference between SD and HD, and so on. You will face this problem at any time, whether it is the need of site layout or the problem of newcomers, you need to be able to solve it properly.
X. command and coordination ability.
After all the preparatory work in the early stage is completed. Just wait for the execution on the wedding day. If the wedding is the Spring Festival Gala, then the planner is the general director of the party. The arrival of new people, the entry time of floral and lighting props, whether all props are ready and whether all personnel are in place all need your orders to confirm one by one. Finally, give the host an ok gesture. The ceremony has officially started, but you can't sit under the stage and watch the ceremony. Run to the DJ when you need to play the video, run to the central control room when you need to turn on the light, and run to the dining table when you need to hand over the tea. . . In fact, these things are arranged in advance by professional supervisors and other staff, but you still have to make sure that nothing is wrong.
Wait until the wedding ceremony is officially completed. You will take a long breath. After this wedding, you may have to go to the next rehearsal. If a person carries a lot of things back and forth between hotels, neither eating nor staying, then this person must be a wedding planner. He may have stayed up all night last night to supervise the layout of the wedding scene, or he may have arrived at the banquet hall of the hotel next door before lunch. He will also feel tired and bitter. But when he sees the smile on the bride and groom's face, he will also smile: it's worth it to be tired again!
I want to encourage all wedding planners in the world. And wish those who want to enter this industry an early dream come true!