With the correct leadership of the wedding leading group of the State Bureau (company) and Jinghong Municipal Bureau and the close cooperation of relevant departments, the wedding implementation team of Jinghong Municipal Bureau carefully combed the characteristics and wedding situation of the wedding banquet in this area in strict accordance with the provisions of the wedding promotion plan, and combined with the actual situation in this area, formulated a wedding promotion plan suitable for the characteristics of this area. With the joint efforts of relevant departments and account managers, * * * completed the following work this month:

First, the wedding work.

On June+10, 5438, the wedding implementation team of Jinghong Municipal Bureau completed 95 wedding banquets, including 9 in urban areas, 53 in towns and villages and 33 in rural areas. More than 200 people were dispatched/time, more than 70 vehicles/time, and the journey was more than 5,200 kilometers. This trip covers all the towns and villages in Jinghong area. In this month's wedding activities, taking advantage of the characteristics of large-scale visits by account managers, combining wedding activities with large-scale visits, and reasonably arranging visits to account managers in advance to carry out wedding promotion activities have improved the efficiency of wedding activities and saved a lot of manpower and material resources.

At present, wedding activities have been successfully carried out in towns and villages in Jinghong area, and wedding activities have formed a certain influence in some areas. Among them, Dongfeng District and Puwen District are the best towns for wedding activities, and now wedding activities also have certain influence in this area. And new people have signed up for this activity one after another. After investigation and analysis, we found that the wedding activities in Dongfeng and Puwen were carried out so smoothly, mainly because the wedding venues in towns and villages were relatively concentrated. The choice of couples who get married in villages and towns is relatively simple, and the positive recommendation of village customers and restaurants is also one of the good reasons for the development of village weddings. It is also easier to form influence and radiation effects. When the tapping season of farms and surrounding villages ends and enters the off-season, having more free time is also the main reason for getting married. Because there is no wedding hotel in Jinuo Township, it is usually held at home, and the economic conditions are better in Mengyang, so there is no wedding activity in Jinuo Township so far. Jingne Township only held five wedding banquets. Through investigation and interview, it is found that the main reason why Jinuo and Jingna townships hold fewer weddings is that most newcomers choose to hold wedding banquets in the countryside. However, weddings in the village usually last for more than three days, and they use a lot of cigarettes. If the grade of cigarettes used is too high, you can't stand it. After visiting the villages with good economic conditions around Jingne Township, it was found that four or five types of cigarettes were still used for wedding banquets in this area. Very few newcomers who use three kinds of cigarettes still need to match four kinds of cigarettes when using them.

On February 20th11,13, the couple has applied to participate in the activity. After further publicity, more couples will definitely participate in the activities.

Second, the existing problems

1, single activity form

Up to now, the main form of activities carried out by the wedding executive group of Jinghong Municipal Bureau is still mainly material distribution, lacking innovation and improvement.

2. Insufficient publicity.

In addition to promoting the main wedding venues, there is a lack of visits and publicity to the corresponding wedding-related industries, which makes some newcomers who hold wedding banquets fail to enjoy the benefits brought by wedding promotion in time.

3. Low innovation ability

Because the two implementers of the wedding implementation team are not married and have no actual combat experience. We can only innovate wedding banquet activities by daily accumulation. Therefore, the innovation ability of the wedding implementation team is low, and the innovation results can not be well applied to the actual operation.

Third, the improvement plan

1, continue to strengthen the standardization of wedding operation procedures.

2. Change the existing publicity methods, put Yi Labao in the main street of Jinghong and at the door of major cigarette retail customers, and at the same time adopt a point-to-point publicity method for places where newcomers are mainly concentrated. Change the target of publicity from retailers to consumers directly.

3. Strengthen the development of wedding activities in urban areas, and get in touch with civil affairs departments and major hotels to promote the wedding activities after obtaining the information of the newcomers who will hold the wedding.

Jinghong tobacco monopoly bureau wedding service implementation dui

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