1. The difference between Luolai Home Textiles and lovo belongs to two brands under the company, Shanghai Luolai Home Textiles Co., Ltd. Luolai brand is the main brand of Luolai Home Textiles Company, and LOVO is the online direct selling brand of Luolai Home Textiles Company.
2.LOVO, as a brand owned by Luolai, is positioned as a mid-range product with relatively simple technology. However, Luolai home textiles belong to high-grade products, which are common in Luolai product series, such as large lace and mosaic technology, but these LOVO do not.
3. The quality of Luolai home textiles is very good, mainly based on Europeanization and classic brand style positioning, and the product design embodies the characteristics of fashion, affinity and warmth. The core target consumers of Luolai Home Textiles are the middle class and new consumer groups aged 25-40 who pursue quality of life and pay attention to rational consumption.
Lovo basic introduction
LOVO LOVO Home Textiles is another independent brand created by Luolai Life in the development of e-commerce. Lovo Lovo Home Textiles maintains high-quality products and reasonable prices for public consumption, providing value for money, rich series, fast and convenient home products and services.
LOVO Home Textiles won the double eleven sales champion in the home textile industry for seven consecutive years from 20 12-20 18, entered the first CCTV China brand list on 20 17, and won the honor of the first brand of Internet bedding in China on 20 19, creating a team focusing on fashion product research and development, brand building, sales and operation, with many countries.
LOVO LOVO Home Textiles Lovo Home Textiles adheres to the concept of adapting to the lifestyle and consumption needs of young fashion consumers in contemporary China, and then continuously upgrades products and brands, constantly innovates and keeps pace with the times, and advances in the young and fashionable home textile industry.
Reference to the above content: Baidu Encyclopedia -—lovo