(1) The continuous improvement of national policies has provided a good institutional environment for the development of jewelry industry. In recent years, China has formulated a series of policies and measures in the market access, management system, taxation and industry standards of the jewelry industry, which has laid a good foundation for cultivating, supporting and standardizing the development of the jewelry industry and participating in international competition. For example, in terms of taxation, in recent years, the Ministry of Finance and State Taxation Administration of The People's Republic of China have successively issued relevant policies to support the trading of gold, platinum and diamonds.

(2) The macroeconomic situation continues to improve, and the upgrading of consumption structure has driven the rapid growth of China's jewelry industry. Since the reform and development, China's GDP has grown rapidly, the income of urban and rural residents has continued to increase, and the total social consumption has been rising. The rapid development of national economy and the increase of per capita disposable income year by year have improved people's desire and ability to buy jewelry, thus promoting the rapid development of jewelry industry. With the rise of domestic economy, jewelry consumption is bound to catch up with the world average, so the domestic jewelry market still has great potential. Take gold as an example. 20 10 in March, the World Gold Council predicted that the gold consumption in China in the future 10 may double that in 2009.

(3) The quality and service awareness of jewelry practitioners have been continuously improved. At present, the domestic jewelry market is in the sunrise stage, and there are many traces of imitating overseas counterparts in technology, design and style. However, the technical level of jewelry industry and the quality of employees are constantly improving, so in the next few years, the technical level of jewelry design and production in China will gradually improve. Jewelry belongs to high-value goods, and consumers have higher requirements for its services. With the maturity of the domestic jewelry industry and the in-depth training of industry professionals, the service of the jewelry industry will present new highlights, consumers will be more satisfied and more assured, which will help expand the domestic jewelry market.