Single terminal marketing is hard to say. Shu Lei Daily Chemical is the originator of terminal marketing in China. Relying on the red terminal strategy, she won her own territory from international giants such as cleaning, and once became the pride of national daily chemicals. Later, food, health care products and fast-moving consumer goods also followed suit and achieved good results. There is an end to success and an end to failure. Shu Lei's future performance decline is also closely related to terminal marketing. As competitors attach importance to terminal marketing, the effect of single terminal marketing is greatly reduced. Therefore, with the cooperation of advertising, promotion and public relations, terminal marketing can be even more powerful. Collaborative planning has carried out colorful promotion activities such as "snake skill show" and "snake garden for 10,000 people" when operating Langridge terminal for promotion. The combination of promotional activities and terminals has directly improved sales volume and brand.

The means of pulling must be innovative. As enterprises attach importance to terminals, the competition between terminals intensifies, and there is also a homogenization trend. For example, the wine industry is becoming more and more fierce, and even enterprises can't afford the high bottle opening fee. When the means are homogeneous, differentiation is the magic weapon to solve it. For example, black earth and other northeast wines have made a breakthrough in promotional items and are also gift lighters. Black land design is diverse and very novel, which is deeply loved by hotel ladies and consumers. Innovation is the only way out of terminal vicious competition and the best way to reduce marketing costs. In the operation of Baiyang River liquor, one of the cooperative planning methods is to ban rival products, make full use of consumers' vague understanding of liquor prices, deliberately double the retail price, and hold a two-week "buy one get one free" activity every month. This promotion not only earned enough popularity, but also improved the profit of Baiyang River Company.

Soft terminal can't be ignored. Hard terminal manufacturers mainly fight for money, and it is easy to see that manufacturers generally attach importance to it; Soft terminal mainly talks about the quality of management and marketing personnel, which is often easily overlooked by manufacturers. In the future, the focus of terminal competition will definitely shift from hard terminals to soft terminals. It is often found that many brands of hard terminals are in place, but they just don't sell goods. The main problem lies in the soft terminal. Miss shopping guide lacks systematic training and skills, and the success rate of shopping guide is low. Lack of communication among manufacturers, middlemen and retailers is also one of the common problems of soft terminals. Soft terminals can draw closer the relationship between customers through joint meetings, small gifts, prize-winning knowledge contests, tourism visits and other forms. And enhance the feelings of part-time or full-time shopping guides to the brand, thus improving the shopping guide effect. In addition, regular promotion activities can improve the effect of soft terminals. Rising Sun is the founder of China iced tea. When she became famous, Uni-President conspired to enter the iced tea market. Uni-president first seized the opportunity of agents' dissatisfaction with sunrise and launched the soft terminal strategy. Later, Uni-president came from behind and became the leader of iced tea industry. The once proud rising sun has since declined. The rise of Northeast Liquor largely benefited from the soft terminal, and the bold and courageous actions of the Northeast people won the support of the terminal.

Horizontal alliance around target customers. When competitors are concentrated in conventional channels, the best successful strategy is to jump out of the existing competition circle. The so-called horizontal alliance is a sales model with target customers as the center and joint operation of different industries. For example, the sales of wedding wine need not be limited to traditional channels such as hotels, wholesale markets and supermarkets. You can make soft advertisements in the civil affairs registration department, sell them in places such as Xipu and wedding companies, or jointly promote them with wedding photography companies, or even jointly sell them with well-known brands such as home appliances, bedding and furniture. As long as it is the place where newlyweds patronize before marriage, it can completely become the sales terminal of wedding wine. These terminals also have no competitors or system operation, which reduces the terminal operation cost and improves the terminal competitiveness.

Infiltrate communities and rural areas. As the market competition intensifies, the channels gradually sink. Community and rural areas have gradually become the battlefields for brand terminals. Grocery shops and convenience stores in the city have become the highland of wine and food competition, and free milk tasting has begun to enter the community. Bulletin boards and shop signs in the community have also begun to be favored by manufacturers. The same changes have taken place in rural areas. Collaborative planning in rural research found that the rural commissary hung the authorization card of "* * milk designated milk purchase point", and the body advertisements on urban and rural buses began to rise, and the wall advertisements next to urban and rural main roads changed faster. The trucks in the county directly delivered the products to the village. There are indications that the future terminal war will be even more cruel, and it is a foregone conclusion to develop in the direction of refinement.