Information flow advertising is to mix your information with news information to attract users to click on valuable content without arousing users' vigilance, thus arousing users' interest and realizing users' transformation.

In this process, users are not interested in this advertising information at first, but pay attention to news information and the like. Information flow advertising allows consumers to pay attention to advertisers' products while reading news information, and guide users to produce perceptual consumption and realize transformation. In this process, only by grasping users' interests and concerns can users be triggered to click.

Second, the design of advertising pictures

After determining the user's crowd portrait, we will start the creative design of advertising material.

Information flow advertising usually has two styles: big picture and three small pictures. According to different channels, the specific picture specifications are also different, and the display position is also different. According to the general rule, the style of the three small pictures shows a high click-through rate, and all advertisers tend to choose the three small pictures with better effect.

Third, the logical order of landing pages.

After we have a clear idea, we need to consider how to design the landing page. Because landing pages affect the conversion of users, when designing landing pages, we also need to know the advertising purpose of advertisers and targeted design conversion methods.

Fourth, information flow advertising background settings

In the current mainstream platform, the background is basically the same, with comprehensive settings and classification. You just need to set up according to the previous user portrait, screen customers and show information to your target customers. Usually it is mainly set from these aspects: age, gender, hobbies, behavior habits, mobile phone system, etc.

Verb (abbreviation for verb) promotes data tracking.

After the advertisement came out, everything was not quite right, and the real test came officially. After advertising, we need to monitor and track the data after advertising, and choose the appropriate statistical tools.

Six: A/B creative scheme test

In information flow advertising, there is no completely correct method. Only through continuous advertising, collecting real user data and constantly adjusting according to data feedback can we continuously improve the advertising program.

In the information age, information changes very rapidly, and the pain points and scenes of products are not unique. Only after the test of time can we find the best creative scheme.

On how to correctly carry out information flow advertising, Qingteng Bianxiao will share it with you today. If you are interested in online marketing, I hope this article can help you. If you want to know more about advertising marketing copywriting, copywriting optimization methods and materials, you can click on other articles on this site to learn.

That's what Bian Xiao shared with you about how to put information flow advertisements correctly. For more information, you can pay attention to Global Ivy and share more dry goods.