Secondly, what needs to be considered is the preferences and purchasing factors of mass consumers.
There are two main factors that affect consumers' purchase:
1, the style of home textile fabric products, most people like to pay more attention to product pattern design and color matching;
2. The price of home textile fabric products. Many people like a thing and consider its price when they want to buy it. The price of home textile products is far higher than the consumption level of most local people. At this time, it will definitely be difficult to choose high-end home textiles to join chain brands.
Finally, according to the preferences of the operators of the home textile stores joining the chain, after all, the store is their own, and if they don't like it, how can they have the pleasure of operating? Therefore, this can also be used as a major consideration in choosing home textiles to join chain brands.
Pay attention to three points when opening a home textile shop:
Location: populous transportation hub, office gathering area, residential area.
The location of the store is very important if you want to do business well. Home textile products are a necessity for people's life, but they are not products that need to be replaced frequently. If it is a domestic high-end home textile brand, it must have a good store image. The store area must be large and the doors must be eye-catching. Then it's best to choose a transportation hub with a large flow of people. On the one hand, it can establish a brand image. On the other hand, the high transaction probability, huge passenger flow and long-term continuous purchase demand can make up for the high rent.
If you are a mid-to-high-end, mid-range home textile brand, then the space for store location is relatively large. You can consider places with large traffic but relatively cheap store rent, such as residential areas, office gathering areas, or a mid-range commercial street without home textile brands. Then the target customers are mainly community residents, office people and shopping people in turn, so that you can have a bigger store at the right price. Opening a shop in these seemingly less prosperous places can highlight the brand grade of home textiles, which is not very crowded but relatively stable. If the marketing method is done well, you can easily practice single-store profit.
Service: Create special service.
Now the service of home textile brand stores is still relatively simple and traditional. In order to further enhance our competitiveness, we should creatively improve our products and services, and establish our own special products and services to attract consumers. Home textile stores can cooperate with popular stores around them, such as beauty salons, restaurants and clothing. Of course, you need to find a store that matches your brand style and brand positioning. You can also cooperate with high-end real estate developers to enjoy discounts on buying a house and bedding, and you can enjoy discounts on buying a house when buying bedding. This is a mutually beneficial win-win measure. Many fields are closely related to the home textile industry, but we have not explored the relationship between them. Once we find the breakthrough point, business opportunities will appear.
Information: Advanced Information Management System
Informatization is the result of current social development. If it can't keep up with the trend, it will be eliminated. First of all, establish an advanced information management system to ensure that the types, stocks and styles of goods are complete, and customers who enter the store may pay for your products. Even if there is no deal this time, they are potential customers. Anyway, leave customer information and file it at the first time.