Cultural and creative industrial parks are a series of specific geographical areas related to culture and with industrial scale. They are multifunctional parks integrating production, trading, leisure and residence, with distinctive cultural image and certain external attraction. There are five main types of creative industrial parks:
1, industrial type
There are two types of industrial cultural and creative industrial parks. One is independent. The industrial clusters in the park are relatively mature, with strong original ability and relatively complete industrial chain, forming scale effect, but the original ability is not strong; Second, relying on the development of colleges and universities has also formed a certain industrial chain.
2. Mixed type
This type of cultural and creative industrial park often relies on the science park to develop cultural industries synchronously with the advantageous industries in the park, but there is no cultural industrial chain in the park.
3. Artistic style
This kind of park is also a creative park with strong originality, but the degree of artistic industrialization is still weak.
4. Leisure and entertainment type
This cultural and creative industrial park mainly meets the cultural consumption needs of local residents and foreign tourists.
5. Local characteristics
It is a creative industrial park with local characteristics, which is divided into international, domestic and regional types according to the scope of influence; According to the initial formation of the park, it can also be divided into spontaneous and government-run cultural and creative industrial parks.
Cultural and creative industrial park is a new thing in our country, with rapid development and changes, and the definition of the nature of the park is not very clear. In the future, with the development of urban cultural and creative industrial parks, the nature of the parks will be further improved.
Second, how to operate the creative industrial park
In order to effectively operate the cultural and creative industrial park, it is necessary to formulate a scientific, reasonable and perfect operation system and operation strategy, including:
1, formulate a reasonable industrial positioning.
Considering the cultural environment and natural resources of the city, the creative industrial park should be located reasonably and grasp the microstructure and industrial chain system of the park.
2. Give full play to the advantages of cultural resources with urban characteristics.
Compared with other industrial resources, cultural and creative industries have regional characteristics. A certain region, population and historical tradition determine the special endowment of this region's culture, and its development cannot be separated from the regional cultural characteristics. Cultural industrial park is the integration of cultural endowment in a certain region, and more attention should be paid to the development and utilization of cultural resources with urban characteristics.
3. Build a collaborative industrial chain system.
Reasonable industrial positioning should also deal with the relationship between the main bodies of the industrial chain in the park. According to the concept of scale, specialization and collaboration of "park economy", creative industrial parks need to establish a collaborative industrial chain system.
4. Adhere to the open garden mode.
Cultural and creative industrial parks are different from manufacturing parks and industrial parks. There are not only designers and producers of creative products, but also observers and experiencers of the production process of cultural products, buyers of cultural products and consumers of cultural leisure and entertainment facilities. Therefore, openness is the principle that all links in the industrial chain of cultural industrial parks always adhere to.
5. Integrate the individual needs of consumers into cultural and creative production.
Cultural and creative industrial parks are open, and only producers can't call them "open". Only when consumers' wishes can have an impact on the production process can it be truly open.
6. Combine cultural creativity with leisure and entertainment.
The consumption and experience of cultural and creative products bring spiritual enlightenment and sublimation to consumers, while leisure and entertainment bring physical relaxation and pleasure to consumers. The combination of the two in a creative industrial park is a double experience of spirit and body for consumers, and an innovation and upgrading of industrial chain extension for cultural industrial parks.