This page is just a more flexible loose-leaf page.

DM is the abbreviation of English directmailadvertising, which literally translates as "direct advertising", that is, delivering promotional materials to consumers through gifts and other forms.

DM single page fully meets the customer's requirements, directly delivers the materials after sorting, editing, designing, making and printing, and completes the supporting services, which meets the customer's requirements in delivery time, place, scope and object, and is especially suitable for domestic online publishing and places of large commercial enterprises.

uptown

Direct mail.

Extended data

DM is to maximize sales and improve performance, and its purpose can be summarized as follows:

1, in a certain period of time, expand

turnover

, and improve

gross profit rate

. Stabilize the existing customer base and attract new customers to increase passenger flow.

2. Introduce new products, seasonal commodities or products promoted by the company to stabilize consumer groups.

3. Increase the sales of specific commodities (new products, seasonal commodities, own commodities, etc.). ) to increase per capita consumption.

4. Enhance the corporate image and enhance the company's visibility. Competing with sales promotion activities in the same industry. Stimulate consumers' planned and impulsive purchases and increase the turnover of shopping malls.

Reference source:

-DM list

What is the difference between a single page and a poster? First, the use is different.

1, single page: Leaflets are different from other traditional advertising media, which can select the target object in a targeted way and reduce waste. The leaflet page directly advertises the pre-selected objects, and the advertisement recipients are easy to generate others.

traditional media

unparalleled

superiority complex

Let it pay more attention to products independently.

2. Posters: Posters in modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life. Corporate poster: recognized by the corporate sector, he can use some employees' ideas to control and cause thinking.

Second, the design skills are different.

1, single page: the specifications of a leaflet are generally eight or sixteen, and the paper is generally 105g, 128g or 157g.

coated paper

, front and back are printed with color patterns. Supermarkets take the form of leaflets as the main means of periodic promotion, such as drinks, heatstroke prevention products and air conditioners in summer and hot pot, cooked food and cold-proof products in winter.

2, posters: composition skills, in addition to the use of color contrast skills need to learn, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.

Extended data:

Features of a single page:

1, the content is free, and the form is informal, which is conducive to catching consumers' attention at the first time.

2. Information feedback is timely and direct, which is conducive to two-way communication between buyers and sellers.

Advertisers can adjust their advertising activities according to the changes of the market.

4, get rid of the control of middlemen, both buyers and sellers are happy.

5. The effect of single-page advertising is objective and measurable, and advertisers can redistribute advertising fees and adjust advertising plans according to this effect.

Reference source:

-Flyer page

Reference source:

-Posters

What is a flyer page? What the hell should be on it? The main content is a single printed matter for the purpose of publicity. Of course, the above content is what you need to know from customers, such as company introduction, product introduction and so on. You can write anything you need to express to each other. The best content is not too much, concise, illustrated and exquisite, which can impress customers and achieve the ideal propaganda purpose.