There are two main types of target consumers of snack food. One is young female consumers in cities, accounting for nearly 80% of the consumption age, 23-35 years old, 23-28 years old accounting for 365,438+0%, and 29-35 years old accounting for 28%.
Convey delicacy, health, beauty, etc. One is mainly children. Some brands are mainly aimed at children, and they are named by shaping children and cartoon characters. Their images are vivid, friendly and easy to spread and remember.
Female consumer perspective method (feeling)
Yiren Vegetables Be & Cheery, Qiao Mei, Lemei Guo Ziyi Le Xiaojun greedy duck food interest Gold is delicious, vegetable grandma, crisp fruit is long.
Tan Ming once named a crisp fruit and vegetable brand: Little Lady.
Law of affinity and related things (animals greedy for fruits and vegetables)
Xiong Haizi, seven orangutans, three squirrels, drooling baby, greedy lion.
Second, the naming method of highlighting the ecological characteristics of the producing area
Suggest and convey that products have high-quality origin characteristics, and good ecology has good quality.
Xige small farmers, South China, Shangshan Xia Xiang, Meixiang, Xue Hai, Daoxiang Village, sunny garden, vanilla flavor
Third, the naming method of seeking happiness and good eyesight
The beautiful vision of seeking luck and wealth is mostly the naming phenomenon of old brands when the commodity economy is underdeveloped. This naming method is called complacency. From a businessman's point of view, it ignores consumers. If it weren't for the fame and reputation accumulated in the early days, it would be difficult to capture these young people who are seeking innovation and change after 90 or even 00. This naming can be said to be a hero, but things are different. Today, this naming method must be used carefully, but it is not good if you are not careful. At present, the difficulty of registration is like looking for a needle in a haystack.