In 2007, Yanghe Distillery Co., Ltd. made a profit of 2.4 billion (is it a bit unexpected? Among them, 6,543.8+0.7 billion yuan comes from Yanghe blue classic series wine. Originally, the winery planned to develop Yanghe Ren Mei Spring Series wine-this plan has been brewing for a long time, and it is an old brand of Yanghe, but no one expected Yanghe Blue Classic Series to sell so well, so in 2008, it decided to focus on Blue Classic Series and give up the development plan of Yanghe Ren Mei Spring (inside the winery). At present, in addition to the blue classic series, there are Dunhuang ancient rhyme, Yanghe grand ceremony series, Yanghe blue porcelain and so on. What kind of goods sell well and make money, the more fakes there are! I have investigated and studied this mixed market for a long time and found a strange phenomenon. There are many businesses, but they are not regular businesses. For example, wedding shops and wedding companies also sell navy (everyone knows that the hotel version of navy can change money), but not everyone knows what it takes to change money! As a result, wedding companies and bridal shops fool everyone as long as they have locks and cards. In fact, this is a wrong statement. Maybe even the bridal shops and wedding companies don't know their tricks, because they don't sell wine professionally. Why do wineries distinguish between supermarket goods and hotel goods? I've introduced you before. The so-called supermarket goods are sold in shopping malls and supermarkets. There is no change in the wine, no lighter, but there are three gift packages. The so-called hotel version is sold, exchanged and lighter in the hotel, but there is no gift package. The two kinds of wine are exactly the same, but the sales model is different. The so-called hotel version exchange is the corkage fee for the waitress. There is a manufacturer's anti-counterfeiting label in the bottle cap, which may not be noticed or even known at all. This is the anti-counterfeiting label set by the manufacturer, with the commodity logistics code on it. You can find out the origin and source of the goods through inquiry (note: Shang Chao goods Hailan bottle cap has no anti-counterfeiting label). The normal bottle cap return procedure is this: we can't get the money on the spot when returning the bottle cap with the winery, so we have to wait for a period of time, usually about a month. It stands to reason that the money for returning the bottle cap this time can offset the next time. Buying wine is buying wine money, and it has nothing to do with returning the bottle cap. It's not chaotic, and it can't offset the money for drinking. This is two different things! And most of us have to queue up at the factory to return the bottle caps. To put it bluntly, it is more troublesome for us to return the bottle cap! Generally, the bottle caps are sent to the manufacturers once a month or two, and it takes two months for the manufacturers to return the bottle caps we returned, because the wineries have to make statistics, make plans and make accounts before they can return them in a unified way. Maybe new customers want to know how to refund the bottle cap money immediately when they come to our company, and it's convenient without waiting! That's because considering that customers are God, we can't keep God waiting. If the manufacturer returns the goods according to the formal procedures, I will inform the customer to come and get the money. It will take at least a month, and the customer will definitely be unhappy and have to come again. Therefore, we stand in the customer's position for the sake of customers, eat some losses, pay the money in our pockets to customers first, make the gods happy, and then redeem the customer's bottle caps with the manufacturers, which is similar to "cutting them first". Therefore, all-round and all-round customer service is our unremitting pursuit for many years! It's confusing to exchange money for consumers without a bottle cap. It is always impossible for a wedding company or a wedding dress shop to put a bottle cap on themselves. Don't you think it's tricky? The manufacturer declares that the winning items are locks, cards and caps written in the contract, all of which are indispensable, and the winning items are recycled by the manufacturer. I can't figure out how to win an award from a manufacturer without a bottle cap. We don't make money by returning bottle caps. We should learn from Lei Feng, do good deeds and convey the benefits and concessions of wineries to consumers (it is unrealistic for consumers to win prizes in wineries), but it is also our obligation or responsibility. Only by doing a good job of pre-sales and after-sales service and satisfying customers can we win more beer! Of course, it is good and convenient not to accept the bottle cap, but have you ever thought that there would be no problem with such reception? Tell a true story, because it involves the reputation of some businesses, so I won't say the names of specific businesses here, just the current situation.