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My understanding of British gift-giving culture
In Britain, I heard, witnessed and experienced many things with my own eyes, met different people and felt deeply about the gift-giving culture in Britain. Compared with China, a country of etiquette, the difference is quite big. What I see, hear and love may not be fully covered, so I only record what I know.

Britain is a civilized country that pays attention to gentlemanly manners and is famous for its politeness, respect and tradition. British gifts pay attention to the mind and special meaning, not the value of the gift. There will never be an embarrassing situation when you can't get it, nor will it give people the feeling that "the amount of money shows the weight of human feelings, and the expensive gift shows the relationship." Gifts will not become a burden, will not reflect the money relationship, and will not become a twisted bond. In Britain, gifts are singular, while in China, "yes-men" are emphasized. I said that how to send wine here is to send a bottle, and the result is "outstanding." British gifts will not let the other party see the price, and the price tag must be torn off before packaging, which also reflects the simplicity and sincerity of their gifts. I remember when I brought a gift last year, because I didn't understand the market, the price was not torn off, which made me a little embarrassed. The most important thing about British gifts is packaging, and some of them can even be described as high-profile luxury. All gifts must be carefully wrapped in exquisite gift paper, and the recipient must open them in front of him. After seeing the gift, whether he likes it or not, and whether it is expensive or not, the person who accepts the gift will show the sweetest smile, give you a warm and sincere hug and say "thank you, thank you very much". Because the gift is not expensive, it can be opened on the spot without embarrassment and discomfort. It's a pity that exquisite packaging instantly becomes waste paper.

Gifts given by the British are mainly used for expressing feelings, expressing gratitude, daily communication and maintaining relationships. All kinds of holidays, anniversaries, birthdays and weddings are the peak of gift giving. Especially Halloween, Christmas, New Year and birthdays. This holiday, I experienced old fresh meat and the birthdays of several children. On birthday, all kinds of cards and gifts poured in. Cards are specially made for people of different ages, and the giver can write freely on the cards to show his talents and feelings. There are several counters filled with cards in shops and bookstores here. There are all kinds of cards, including birthday cards of all ages, all kinds of anniversary cards, cards thanking parents, wives, husbands, teachers, colleagues and friends, and all kinds of holiday cards ... it can be said that it is dazzling. At Christmas, friends, relatives and neighbors should give cards to each other and write their blessings in person, which will give each other a full sense of happiness. They also have a habit of sticking the cards they receive neatly in the dining room and living room. Whenever guests visit, they will proudly show them, and when they are free, they will often say hello. Spiritual comfort is always greater than material pay.

The British attach great importance to neighborhood relations. In addition to exchanging greeting cards at Christmas, whenever there are important activities or special relationships, they will also send their own wishes. No, I just received a card and champagne from my neighbor. Reading these words carefully, my heart is full of warmth and emotion. At the same time, they will also thank others for their help and contribution, which truly reflects the "traditional civilization and reciprocity", but will not turn gifts into burdens. Giving gifts is actually giving gifts, and it is a bond to express feelings, especially between relatives, especially on special days of holidays and birthdays. Although the value is not high, the small gift is sincere, not equivalent exchange. The recipient will know that I am so happy, that my relatives, friends and neighbors love me, and that my heart is full of me. I appreciate this kind of emotional communication between relatives, without calculation, indifference, silence and neglect. ...

Gifts in Britain are also varied and varied. The most common gifts are cards and flowers, and a special card must be given as a gift. They also send money and shopping cards, such as birthdays. Parents, brothers and sisters will send cash or shopping cards ranging from 65,438+00 to 65,438+000 (generally around 65,438+00 and 20 for children), and they are willing to accept each other without pressure and will not become a burden. Giving chocolates is also common, especially at Christmas, New Year and Valentine's Day. The chocolates in various gift boxes are dazzling. There are several brands in Britain, and Cadbury is the most famous brand in China. In fact, Thorntons and Charbonnelet walker, which are easy to buy in supermarkets, are also very popular. British people also like to send wine, but not Maotai and Wuliangye, hehe. Most of them send red wine, cocktails and champagne. Scotland is the producing area of whisky, so it is also a good choice to buy a bottle of aged whisky for friends. At first, I was not used to their "outshining others" and felt too stingy and shabby. Now I feel very fashionable and simple! Of course, they will also send books, CDs and so on. According to personal hobbies. If you send a Celtic season CD to Celtic fans, they will be dancing with joy.

Before I came to England last year, my friend told me that I had to prepare a gift for everyone here. The value should not be too high, with China characteristics, but the packaging must be exquisite, regardless of whether the gift you buy is packaged or not. So, according to this standard, I chose some silk scarves, blue and white porcelain pens and Chinese decorative screens. , one for each person. I don't need to prepare for everyone this time, just some important relatives. But when you give a gift to an Englishman, don't expect you to get it back in return. This is not British culture, no matter how far you come from or how important it is. Of course, if they return to China, they will be prepared.

Giving gifts is a form of expressing one's mind. There are not many gifts, just expressions. I think excellent civilized culture can also be studied and practiced by all countries.