1. Person in charge: members of the board of directors, general manager's office and planning department.
2. Members: heads of departments
Second, the activity time
X month x day to x month x day
III. Purpose of the activity
With the help of China's traditional Mid-Autumn Festival, China's second long holiday, National Day, we will create the second consumption peak of restaurants, which will slow down the cold market after the long holiday and reduce the downward trend of consumption.
Fourth, the theme of the event
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
Verb (abbreviation for verb) campaign slogan
leave out
Sixth, the scene layout
(1) Off-site layout
Door couplet: family reunion welcomes the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and horizontal couplet: celebrates the festival.
Huge external wall suspension: width: height = 10. 13m, content of publicity activities.
Hang X red lanterns above the door.
(2), the venue layout
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department).
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street.
4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; X palace lantern.
5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; X flags.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
7. A large (2m, 5m wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added.
Seven, publicity strategy
1, DM poster promotion.
2. TV media promotion.
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities.
B. activity time: x month x day x.
Mid-Autumn Festival Banquet Planning 2 I. Theme of the event
Family x company-with you tomorrow.
Second, the purpose of the activity
1. Let employees fully show themselves, know themselves and understand the atmosphere of the corporate family during the activities.
2, realize the interaction between leaders and employees, so that workers at all levels of the enterprise can communicate under the same platform.
3. Make effective use of the activity process and its publicity strategy, which is different from the previous operation, so that everyone can feel the development and progress of X company. At the same time, packaging companies will promote the formation of their external image and internal culture.
4. Through the life show of X company, let people in X company know themselves and find themselves, paving the way for the improvement of bi behavior identity in the future.
Third, the activity time
On the Mid-Autumn Festival.
Fourth, the venue
X company headquarters canteen.
Verb (abbreviation for verb) organizer
Company X.
Activity of intransitive verbs
(1) Scheme solicitation:
1, all departments of the headquarters, each department shall execute at least one procedure; There are not less than x projects of subsidiaries.
2. Complete the procedure declaration before X o'clock tonight.
3. Rehearse this week.
4. Program applicants should bring their own accompaniment instruments or audio CDs.
(2) 20xx Mid-Autumn Festival party site
1, relay time allocation.
(1) Folk music Mid-Autumn Festival promo.
(2) Another short promo is the beginning of the party.
2. The leader speaks.
The host introduced the guests and invited Mr. X to give a speech to the employees of X Company, and invited everyone to raise their glasses together.
3. Implement the activities selected by each department (specific arrangements to be determined).
4. Life show of X company.
Description: The purpose of this activity is to let the employees of Company X know themselves and the importance of paying attention to etiquette during the performance. Today, employees represent a department, and the future will represent the image of the whole X company, so that the audience can also benefit from it. This activity has strong participation and appreciation.
Each department selects X employees as the image representatives of the department, and prepares three sets of life clothes, one set of summer clothes, one set of casual clothes, one set of work clothes and one set of clothes designed and matched by the department. Come and take part in this life show of X company. After the performance, we will invite the audience to comment on it.
5. Game: Same song.
Invite leaders and employees to work together on a song, and invite X leaders and X employees.
Mid-Autumn Festival Banquet Planning 3 First, the Mid-Autumn Festival Garden enjoys the moon
On the full moon night of Mid-Autumn Festival, students in the class play together, tell interesting stories about the university, eat moon cakes distributed in the class and enjoy the beautiful moon. It's comfortable and cozy.
Second, the moon dance.
On the lively campus square, a group of enthusiastic young people danced in the moonlight. What a harmonious scene! Maybe some people will have unexpected "gains".
Third, Mid-Autumn Lantern Festival activities.
Imagine such a scene: under the dazzling lanterns made by college students, students are seriously thinking about the riddles on the lanterns. From time to time, people squeezed out of the crowd and rushed to the prize exchange office, which was crowded with students. The staff of the exchange are as busy as a bee. The students who are glad to guess correctly are all holding their own small gifts: some are holding refills, some are holding moon cakes, and some are holding jelly and Chinese knots. ...
In lantern riddle activities, the main purpose is to get a sense of accomplishment when answering correctly and the joy of winning the prize. Although a little prize is insignificant, everyone will always get different gains. No matter how difficult the riddles are, learning to think can make you happy!
Fourth, Mid-Autumn Festival greeting cards (wishing cards)
Students who are still on campus don't miss their relatives at home on Mid-Autumn Festival night. A small card can warm their hearts.
On the night of Mid-Autumn Festival, I wrote my thoughts and wishes to my family on a special card, which was mailed home by the class committee or a certain club, bringing more than comfort to my family. ...
5. Mid-Autumn Story Contest
A group of people are sitting on the lawn of the playground, telling their happiness, sadness and regret. This is an opportunity to close the distance between people's hearts. Everyone likes singing and dancing at the party, and some interesting games are interspersed from time to time, which makes this year's Mid-Autumn Festival very happy.
Mid-Autumn Festival Banquet Planning 4 I. Theme of the event
Autumn moon in love-a large lantern riddle activity
Second, the activity time
20xx year x month x day
Third, the venue.
The middle hall on the first floor of the shopping center.
Four. Activity content
During the activity, anyone who buys at least X yuan (including 50 yuan) in this mall can participate in the lantern riddle activity, and the winner can get a beautiful gift; Limited to x copies per day, first come, first served, while stocks last.
(1) Activity Details
1. During the activity, anyone who buys a single ticket in this mall and the total amount reaches X yuan (including X yuan or more) can participate in the lantern riddle activity; The winner can get a beautiful gift from this shopping mall, and the receipt is limited to one.
2. Give X prizes every day, the quantity is limited, while stocks last.
3. With a valid sales receipt, the customer first goes to the exchange office on the first floor to verify the qualification for participating in the activity, and then goes to the riddle hanging place to choose the riddle.
4. For each puzzle number (X to X), the customer should remember the puzzle number or take off the answer, report the puzzle number and answer to the staff at the exchange office in the central hall, and guess at most three times. Those who still can't guess are disqualified. If you guess the correct answer, you can get a beautiful gift after signing the registration form for confirmation.
5. After the guesser wins the prize, the staff will replace the original riddle with a backup riddle for the customers behind to guess. This way can increase the interest and participation of activities and reduce the workload of staff. )
6. The Operation Department arranges X staff members to be responsible for the prize exchange and check whether the customer's receipt meets the guessing conditions. After the customer guesses correctly, fill in the "Gift Collection Registration Form" carefully and ask the customer to sign before receiving the prize; And stamp the special seal for activities on the customer's sales receipt and computer receipt to avoid repeating the award.
(2) coordinating activities
1. Operation Department: Arrange 3 awarding personnel, including X designated team leaders, to be responsible for handling emergencies in venues during the event.
2. Loss prevention department: maintain the order of the event site and prevent the prizes and articles from being stolen.
3. Planning Department: Write the activity plan and related manuscripts, guide the layout of the central hall and create the activity atmosphere, collect riddle information, prepare prizes, and follow the whole activity.
4. Property Management Department: layout of the central hall and activity venues.
5. Service desk: do a good job of customer consultation.
6. Other departments: assist in writing riddles and prepare activities related materials.
(3), on-site materials and personnel division of labor
The completion time of the work content completion department
Write the activity plan and related manuscripts, guide the layout of the central hall and create the activity atmosphere, collect riddles, prepare prizes, and track and plan the whole activity.
The whole process of personnel arrangement and training of the exchange team, as well as the handling of emergencies in venues.
Before 20 o'clock on September 2 1 Day, the main venue and materials management of activities and prize-winning platforms will be arranged on site.
Maintain the order at the event site and prevent theft and loss of prizes and articles before and during the event.
Assist in writing riddles and preparing materials related to activities, as well as the whole process of administrative and other activities.
Total value of verb (abbreviation of verb)
Serial number, project quantity, project introduction, total price X (Yuan)
1. X pieces of Simon activity painting.
2. X tickets at the exchange desk
3.x staff seats.
4.x pieces of colored paper
5.x lanterns
6. Mike pen x black
7.x awards
8. Unpredictable expenses
Total cost: x yuan only
Mid-Autumn Festival banquet planning may be a symbol of national and family happiness. Since ancient times, Mid-Autumn Festival is not only a time for family reunion, but also a time for national celebration. Seasonally, Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin, there was a system of offering sacrifices to the sun in spring and the moon in autumn in ancient China, and the Mid-Autumn Festival was also called "Moon Festival". The custom of offering sacrifices to the moon began in Wei and Jin Dynasties, flourished in Tang and Song Dynasties, and was even designated as a national sacrifice. Mid-Autumn Festival activities are very rich, such as burning incense, lighting lanterns, walking on the moon and dancing dragons. A nation skillfully combines the most perfect moment of the universe with farming, and regards the full moon night as a festival celebrated by the whole country, which makes the original pure natural phenomenon rich in humanistic significance.
I. Purpose of the event
This month is a symbol of national and family happiness. Since ancient times, Mid-Autumn Festival is not only a time for family reunion, but also a time for national celebration. Seasonally, Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin, there was a system of offering sacrifices to the sun in spring and the moon in autumn in ancient China, and the Mid-Autumn Festival was also called "Moon Festival". The custom of offering sacrifices to the moon began in Wei and Jin Dynasties, flourished in Tang and Song Dynasties, and was even designated as a national sacrifice. Mid-Autumn Festival activities are very rich, such as burning incense, lighting lanterns, walking on the moon and dancing dragons. A nation skillfully combines the most perfect moment of the universe with farming, and regards the full moon night as a festival celebrated by the whole country, which makes the original pure natural phenomenon rich in humanistic significance.
Focusing on the main line of "Mid-Autumn Festival is more affectionate", we fully highlight the three characteristics of Mid-Autumn Festival, such as reunion, affection and gifts, and impress consumers with very human activities. Through the Mid-Autumn Festival series of commodity promotion activities, we will strive not only for the peak of commodity sales, but also for personalized commodity reputation and price reputation, and truly deepen our holiday market.
Second, the activity time
20xx year × month × day ——20xx year × month × day
Third, the theme of the event
"It's a good time to spend a full moon and reunite people, and the Mid-Autumn Festival is a good time to give gifts".
Four. Activity content
"Happy Mid-Autumn Festival, strong feelings".
1, 20xx Mid-Autumn Festival-Moon Cake Exhibition.
"Mid-Autumn Festival Celebration-Moon Cake Exhibition" will be held in conjunction with the Food Festival, focusing on the new moon cakes with different characteristics and tastes introduced by moon cake manufacturers.
2, "Hualian sends affection, Mid-Autumn Festival ceremony".
Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )
3. Ode to Happiness and Auspiciousness.
The wheel of fate keeps turning, and gifts are given again and again! Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.
4. "Happy and affordable".
During the Mid-Autumn Festival holiday, super shocking prices are launched every day. Holiday decorations make customers feel tangible benefits.
5. Ode to Happy Members.
The introduction of hundreds of member products makes members feel that there is a substantial difference between applying for membership card and not applying for membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian's membership card become one of the essential items.
6. Ode to Happy Fashion.
Fashion home textiles also give gifts, and happy coupons are sent non-stop! Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages to cope with the climax of the National Day wedding. )
Verb (abbreviation of verb) coordination of activities
Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.
Operation office: provide site and pile.
Planning department: site layout, dm production and distribution, supervision and implementation of activities.