Theme activity plan for celebrating Qixi Festival 1
Activity theme: 20__ Let's love together.
Activity time: August 10 to August 20, 20__
1. On the day of the event, there will be a wishing wall in the cinema lobby. Couples can write their wishes to their partners on post-it notes and leave your contact information on the wall. We will draw lucky customers from these customers on Valentine's Day, 20__, to give you an unexpected surprise.
2. Watch "13: 14 (for life) 17:20 (I love you) 19:07 (Chinese Valentine's Day). Couples can enjoy a 20% discount on 20 yuan's movie. Couples can get one rose when they buy tickets (each couple is limited to one).
Guess the Olympic Games:
Activity time: August 10 to August 20, 20__
During the event, all customers who buy tickets at the Dragon Dream Store in Shenyang Jinyi Studios will get an "Olympic Guess Card". Customers can take part in this "Olympic Guess Card" activity as long as they fill in the relevant personal information on the "Olympic Guess Card", predict the total number of gold medals won by the China delegation and put them into the lottery box. On the closing day of the Olympic Games, the 10 customer who guessed the total number of gold medals closest to the result will get a "JYY VIP card (IMA_ viewable)", and we will also draw a lucky customer from these audiences to get a diamond card.
Olympic greetings: Anyone who buys tickets at the Dragon Dream Store in Jinyi Cinema can leave your wishes to our China delegation on our "Olympic greetings" section, such as "Come on, China!" "diving dream team, great achievements" and so on!
Point projection:
(1) 2D original
_ _ _ _ _ 2D original was released at midnight on _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.
_ _ _ _ China 2D is at midnight on _ _ _ _
_ _ _ _ China 2D is at midnight on _ _ _ _
_ _ _ _ _ _ ____》 3D/IMA_ _ _ was originally written at _ _ _ _ midnight.
The 2D/IMA scheduled for "_ _ _ _ _" at 24: 00 midnight (Shenyang shopping mall activity) is to be determined.
Kambu Com: cooperate with Kanbu. Promote movie tickets through special channels with credit cards. Ordinary movie 25 yuan/Zhang (the difference needs to be supplemented by the lowest ticket price of China Film), IMA_ Movie 2 is delivered 1.
IMA_ Experience: 15 From July 20th to August 60th, use IMA_ trailer collection and _ _ _ _ trailer to arrange a free experience venue for the audience, and issue special coupons when necessary, that is, all the audience participating in IMA_ free experience will get IMA _ _ _ _ special movie coupons during the event, and 50 yuan will give another bottle of Coke 65438 when purchasing tickets.
Baiwei Alliance: In cooperation with Baiwei Restaurant (23 stores), Jinyi Cinema dining table card can be placed on each dining table in 23 stores of Dragon Dream Baiwei Restaurant; Baiwei catering DM list will set aside a certain layout for Jinyi Studios for publicity; Studios can post posters of Jinyi Studios on the glass of 23 shops in Baiwei Restaurant; You can enjoy a 30% discount when you go to Baiwei restaurant with a jinyi ticket stub; On the day of each member's day (8th of each month), Baiwei Restaurant enjoys a 50% discount with the ticket stub of Jinyilong Dream Store. Collect the ticket stubs of Jinyi Cinema 10, and get a membership card of Baiwei Restaurant for free.
Weibo grabs tickets:
(1) During the release of "_ _", "_ _" and "_ _", all customers who have @ Shenyang Jinyelong Dream IMA_ Cinema and @5 friends will have the opportunity to watch movies for free;
Romantic Tanabata Love "Yi" Summer: 20 _ _-August10-August 20th, log on to Sina Weibo, participate in the ticket grabbing activity of @ Shenyang Jinyilong Dream IMA_ Cinema # Romantic Tanabata Love "Yi" Summer # Weibo, and share your story with Jinyi, that is, you will have the opportunity to get two free movie tickets (* * 5!
National Competition of Gold Medal Winners: On August1May-August 20th, 2000, she landed in Weibo, Sina Jinyi, participated in the National Competition of @ Shenyang Jinyi Longmeng IMA_ Studios # Gold Medal Winner # Weibo, and predicted the number of gold medals of China team in this Olympic Games. If I guess correctly, I will get two free movie tickets (* * * five people) given by Jinyi Studios.
Membership activities:
Activity time: August 15 to August 20, 20__
(1) recharge 100 yuan +20 yuan production fee, you can apply for a gold card, enjoy a 50% discount on Monday to Sunday (except IMA_ Hall), and give a bucket of mini popcorn at the same time;
(2) If you recharge the 800 yuan +20 yuan fee, you can apply for a diamond card and enjoy a 50% discount movie viewing (including IMA_ movies) throughout the year (you can still enjoy 40 yuan/Zhang on the diamond card this month and give a small coke); (Shenyang shopping mall activity)
(3) During the activity, the studio will launch a special session for members every day. (There will be 1 performance in the evening, including 3D movies) Members buy movie tickets for 25 30 yuan.
Celebrate Qixi theme activity plan 2
Activity theme:
Theme element: classic Valentine's Day discount service
Location: _ _ Village, next to the Tibetan Mastiff Base on the opposite mountain.
Target audience: _ _ Young single men and women 18-35 years old
Appeal element: warm and romantic carnival,
Activity cost:
Male 100 female 50 yuan includes activity prizes and props.
Specific activity plan
Activity content:
I. On-site activities:
1. Please put the number plate received by each participant on the upper left chest. (Put the prepared numbered pieces of paper into the game box for use during the game)
2. The website is divided into several areas: A (male) and B (female). Please sit with the volunteers when you enter.
3. The host gives a brief introduction, and asks each guest to say what you want to say most as a "true confession";
4. Encourage male and female guests to freely combine and play romantic games on the stage, and enliven the atmosphere through small games.
Mini game
Throwing hydrangeas, the host randomly selected five ladies from the game box to throw hydrangeas. (All the guests stand up and have an active atmosphere) Five temporary couples produced at the scene are tested for tacit understanding. (Needle into balloon) There are prizes and penalties, 1-3 people give small gifts. 4-5 accept the punishment that everyone comes up with together. (not too outrageous)
5. The scene is very popular. Applicants can give roses to their favorite objects, or write your number plate on the roses for your matchmaker to give to each other.
Roses can be purchased in the on-site work area (each 2 yuan);
6. At the beginning of the barbecue buffet, 3-4 couples of male and female guests will share delicious food together.
7. Arrange some interactive programs on the spot, and welcome everyone to participate actively; (See the procedure for details)
The content of the program depends on the registration of the guests participating in the event. There is no limit to singing, dancing and poetry reading. If you need music, please contact qq__ in advance. )
8. The conference encourages everyone to show themselves boldly, perform on stage, present flowers to their favorite objects on the stage, show their true selves, attract the attention of the opposite sex, and find the other half that matches them.
9. Encourage male and female guests to combine freely on the stage and play romantic games. Activate the atmosphere through small games. (There will be a reward for the high applause) Choose three best couples.
10. Free communication time.
1 1. The host made a closing speech and the event ended successfully.
Second, how to leave a message to the other party:
1. Applicants can browse all information boards in this field;
2. Three wishing stickers will be provided for each registration. If you are interested in someone's information, you can write down your contact information on the wish post and post it on the other person's information board.
3. If you don't have enough stickers, you can buy them in the on-site work area;
The conference is only responsible for the applicants who participated in this blind date meeting, and the conference is not responsible for the authenticity of the news released by the conference.
Third, report:
1. Those who have signed up, please come to the newspaper office to get the number plate with the receipt of the registration form;
2. Please take a seat in the designated area after reporting;
3. Please keep order when you enter, and don't grab it;
4. Please take an active part in all kinds of dating activities after admission, and abide by the on-site staff arrangement and the rules of the game;
Celebrating Tanabata Theme Activity Plan 3
Purpose of the activity: to enhance the brand image, service and brand influence.
Activity time: August 2, 2010 _
Activity theme: Time is silent-true love lasts forever.
Theme element: classic Valentine's Day discount service
Theme Description: Through the grand theme of Valentine's Day in China, the theme highlights Jin Jiali's warm and romantic service wish to customers.
Venue: Jinjiali storefront and surrounding areas
Thematic communication performance:
? Run through the activities and form the main performance. ? Effective interactive interpretation and content dissemination. ? All supplies are marked. ? All the publicity performances. ? Social influence and word-of-mouth communication. Overview of the activity: the expected goal of the activity
Goal 1: Establish a strong brand in jewelry industry with the help of the influence of activities during Tanabata.
Goal 2: Through this activity, the company's image and social reputation will be further enhanced. Activity target: The activity location area is aimed at the crowd.
Appeal elements: warmth, romance and carnival.
Activity form: Warm, romantic, carnival and game activities are the main activities, which are in line with the theme of China's classical Valentine's Day on Tanabata. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company.
Part II: Specific activity plan
Activity content:
I am happy when I enter the door.
On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan. On the day of the event, 65,438+000 colored gold rings in 68 yuan were sold within a limited time. Send a rose.
1: The secret prize of the theme of table tennis exhibition: "Attraction": the most attractive prize.
Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize. Person in charge: on-site host.
The winner can get a beautiful diamond ornament from the company.
2. Beautiful love legend 1) When "fate" comes.
Choose customers or owners at random and tell their first wonderful acquaintance with her (him).
Award-winning project: the most beautiful encounter award. Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
3. The lady covers the red veil and ties the man. Theme: Our love is so tacit, we won: Best tacit lover award.
Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.
Person in charge: on-site host
Competition supervision: The winners who are registered by on-site customers or randomly selected can get a beautiful diamond ornament issued by the company.
Division of propaganda stage: the first stage? Publicity time before the event: July 22, 20_
Publicity form: newspapers and mobile phone customers send text messages in groups, and salesmen call customers to participate in activities.
Publicity content: exchange activities will be held soon. Elements of information dissemination:? What is the theme and content of the activity? Time and place of the event
Media arrangement: mainly newspapers and short messages.
The specific newspaper media include China Gold Newspaper, Local Evening News, Gem Weekly, Shenzhen Jewelry Network and other media. . . . ? Newspaper: the second stage of issuing a document one week in advance? Postevent publicity time: July 30, 2000. Publicity form: consolidate the effect of soft text publicity activities.
Cost budget item
amount
unit price
total
68 yuan colored gold ring 100 diamond ring (688 yuan)
13 table tennis 30 DM 10000 _ 2 booths
Up 300 even 12 5m _ 2.5m stage 1.
Celebrating Tanabata Theme Activity Plan 4
First, the theme of the event "Tanabata Looking for Love in Aestheticism"
Second, the enterprise background
It is understood that this silk screen flower industry has just entered the Lishui market, and there is huge room for development as long as it is done well. Silk screen flower has just entered Lishui for a few short years, but it is deeply loved by surrounding consumers. Silk mesh flower has a certain foundation in the market and is currently in the growth stage. At the same time, potted flowers and brooches have great commercial development potential in home accessories stores, photo studios, wedding companies, large conferences, enterprises and institutions.
The silk screen flowers in Mei Wei's shop are exquisite in shape and exquisite in skill, attracting a wide range of consumers to visit and study. Shopkeepers will enthusiastically teach the production process of silk screen flowers, and I believe this kind of communication will attract more consumers to visit.
In view of the demand at this stage, we will increase publicity in advertising, hoping to make consumers love this product more and boost market share. And we will seriously accept the feedback and valuable opinions from consumers, constantly adjust our own shortcomings, and deepen the image promotion of this silk screen flower, so as to establish a long-term and stable position in the target market.
Third, the background of the incident
The seventh day of the seventh lunar month, commonly known as "China Valentine's Day", is one of the most romantic festivals in China. Throughout the ages, how many handsome men and beautiful women have wandered around the world with a pure heart and a desire for love, looking for the one they love most?
Yesterday, you may be alone; Yesterday, you were probably looking for someone you love. Yesterday, you may have been sadly intoxicated with the sweetness that has passed away. Today, please speak your sincere monologue bravely; Today, please show your true self bravely.
Here, you may meet, Yue Lao will be a matchmaker and find him/her to accompany you for life! On the occasion of "Chinese Valentine's Day", we will pass on the love classics of the Millennium with our actions and have a romantic night.
Fourth, product introduction
The art of flowers makes the world more colorful, and the art of flowers makes life more colorful, warmer and sweeter. Floriculture will knock on the door of your long-forgotten heart at any time. In view of silk printing in Mei Wei shopping malls, we analyzed its characteristics and advantages:
1, colorful, fresh, dignified and elegant, long retention time, blooming in all seasons; 2. The price of silk screen flowers in Mei Wei store is much lower than that of flowers and artificial flowers in other stores; 3. There are many categories in the store, and there will be no shortage because of the alternation of seasons; 4, people who are allergic to pollen and love flowers can enjoy it with peace of mind; 5. Handicraft lovers get a favorite gift and wonderful enjoyment while relaxing and entertaining; 6. Sending friends and relatives is a rare personalized gift, which fills me with a sense of accomplishment in making products; Moreover, the silk screen flower breaks through the limitation of making silk flowers by machine and abandons the strong chemical taste of making crystal flowers. Its materials are also healthy, green and environmentally friendly, so the flowers made are naturally exquisite, elegant and noble. It is precisely because of the incomparable advantages of these other flowers that silk screen flowers have become the best choice for modern people to live a healthy life and an excellent way to enhance their spiritual realm.
Verb (short for verb) The purpose of the activity.
1. Aestheticism provides an understanding platform for unmarried single men and women. Aestheticism makes married men and women relive the sweetness of love.
3. Effectively use activities to enhance the brand awareness of Mei Wei Silk Printing.
The activity time of intransitive verbs is Qixi night, that is, on the evening of August 6, 2000 (19:30~22:30).
Seven. Venue: 492 Zhongshan Street
Eight, regardless of gender.
Nine. The publicity time of the event lasts for one week (from July 20th to July 27th).
X. Preparations for the event
1. Find two party hosts. 2. Buy goods.
Silk mesh flowers, balloons (heart-shaped, round; Purple and pink), ribbons, candles, cardboard (blue and; Pink), transparent adhesive, double-sided adhesive, chocolate, small gifts (lovers' supplies, such as cups) 3. Prepare the necessary equipment.
Scissors, microphone, stereo, 4. Collect romantic love songs (lettering)
5. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls. 6. Leaflets and posters
XI。 Venue layout
1. Make full use of the venue of Mei Wei Store, and the venue should be romantic and warm. 2. The colors of the whole room are mainly purple and pink.
3. If space permits, use balloons to form a circular arch at the entrance of the activity.
4. In the meeting place, use a purple and a pink screen flower as a group to decorate every corner of the meeting place. 5. Every desktop needs a candle.
6. According to the site environment, put a certain number of screen flowers (mainly roses).
Twelve. activity
1. Staff should distribute number plates to participants and guide them to sit down. 2. The host made an opening speech for this activity.
3. Participants should briefly introduce themselves and give their names. The whole process plan takes 10 minutes. 4. Start to enter the game. A. "Back-to-back love"
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely. (2) Two people transport the balloon back to back from the starting point to the finishing point intact. (3) Time limit 1 minute, the one with the most balloons wins. (4) Participate in the game ***8 groups, and B. The Call of Love is performed by two groups at the same time.
(1) The game needs 4 people as a group, 2 men and 2 women, and the host can call the number at will/pair up freely.
(2) Four people face each other, and two people turn their backs to the audience. Do it according to the words on the card presented by the host.
The action can be delivered orally, but the words in the card are not allowed, otherwise it will be invalid; And two people facing the audience guess the words of the card according to their hints.
(3) In the time limit of 5 minutes, the one who guesses the most is victory. (4) Participate in the game ***5~6 groups, one at a time. "* * * make love"
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.
(2) Two people * * * cooperate to make silk mesh flowers.
(3) The winner with the shortest time and exquisite production is limited to 20 minutes. (4) Participate in the game *** 12 groups, with 4 groups playing at the same time each time.
5. Speak out your love: After all the activities, you have got to know each other to some extent. If you have the right person, speak out your love here.
Thirteen. Activity flow
(1) August 2, 20 _, 19: 10
Odd boys (1, 3, 5) and even girls (2, 4, 6) know each other by themselves.
(2) 19:30, the host made an opening speech for this activity (10 minutes).
(3) 19:40, participants briefly introduce themselves. Say your name (15 minutes) (4) 19:55 to start the game A( 15 minutes) (5)20: 10 to start the game B(40 minutes) (6)20:50 to start the game C(60
Fourteen Award settings
First prize blue enchantress, a string of three pairs of second prize Dove chocolates, a box of three pairs of third prize couple cups, one pair of three pairs.
Fifteen. Expected effect:
1. Let more people know about the silk printing industry and know that there is a silk printing flower shop like ours. 2. Let everyone know the meaning of silk screen flowers through activities, so as to keep the beauty in life and witness love. 3. Let more people join in making silk screen flowers.
4. Build a bridge between unmarried men and women through silk screen flowers, so that married men and women can relive the beauty of love. For the elderly, making silk screen flowers can bring them a happy and fulfilling old age! "This is also one of the ways for children to honor the elderly at home.
Sixteen. cost budgeting
A bunch of blue enchantress 80_3=240 yuan Dove chocolate box 45_3= 135 yuan couple cup pair 25_3=75 yuan silk screen flower, balloon 100 Yuan ribbon, candle, cardboard 20 yuan transparent adhesive, double-sided adhesive tape 10 yuan microphone, audio rental fee 300 yuan party host 200 yuan leaflet (3,000 copies).
The estimated total cost of posters (ten pieces) in 30 yuan is 14 10 yuan.
Celebrate Tanabata Theme Activity Plan 5
Theme: Romantic Valentine's Day, with warm roses.
Activity content
Every couple who came to any store in _ _ Garden Store on August _ _, hand in hand walked into the store from the entrance, and the man could get a delicate rose and give it to his beloved lady. Limited to 300 copies.
Atmosphere layout
(1) entrance
At the entrance, a pink balloon is tied to a heart-shaped door, and a man and a woman "two angels of love" distribute roses to couples who come into the store hand in hand from this door.
(2) commodity exhibition area-love corridor
A special area will be set up to display Valentine's Day gifts, such as jewelry, perfume, scarves, chocolates, leather goods and cosmetics. The planning department will make some spray paintings that say "Happy Chinese Valentine's Day", and the stores will be arranged above or around the exhibition area.
Activity rule
(1) Men at the door must wear black suits, black shoes and ties, and have the sign of "angel of love" on their chests, so as to be handsome. Ladies are required to wear a wedding dress with light makeup, which is beautiful and moving.
(2) Couples who walk through the heart-shaped door are required to hold hands before handing out roses, and the "angel of love" who gives out roses can flexibly ask them to kiss. , to enliven the atmosphere.
(3) Roses should be packed in exquisite gift baskets, carried by ladies and distributed by men.
(4) According to the number of roses delivered by each store and the actual passenger flow, choose the corresponding time period for delivery, so as to ensure the delivery throughout the day, and finally do not deliver.
(5) "Angel of Love" said to all couples who walked through the heart-shaped door: Happy Tanabata!
Departmental cooperation
1, Planning Department
(1) Purchasing and Distribution of Roses
The purchasing department will purchase roses before August _ _, and arrange special car delivery to all stores on August _ _.
(3) Advertising production
The planning department is responsible for making (including outdoor billboard painting, store publicity painting, love angel logo) and sending it to all stores before August.
(4) Wedding leasing
The planning department rents a wedding dress and sends it to all stores with roses in August.
(5) Making 5)DM sheets
The planning department will complete the production before August _ _ and deliver it to all stores.
2. Operation department
(1) Complete the layout of the entrance "heart" door and atmosphere before August.
(2) Complete the commodity display layout and atmosphere layout of the "Love Corridor" pile display area before August.
(3) "Angel of Love" men bring their own suits, and the flower baskets are provided by the branch.
(4) Create the atmosphere of the event site.
(5) All promotional items will arrive at the store before August _ _, so please keep them properly.
3. Supply Section
According to the annual schedule, cooperate with the production of DM sheet.
Activity publicity
1, door banner
Content: Romantic Tanabata, sending roses warmly.
2, outdoor sign painting (2 pieces)
(1) Content: Activity introduction, activity DM page.
(2) Content: Love Kanban
Subject: Go ahead and say you love me.
Description: Make a beautiful love billboard with many romantic confessions preset on it, and the viewers can send them to their sweethearts in the form of short messages.
3. Paint the entrance and passage.
Content: The image painting of Tanabata.
4. The store's broadcast propaganda (with broadcast words) is for reference.
Dear happy lovers:
Hello, guys.
This is the warmest and most romantic Valentine's Day in a year. Let's sing "the moon represents my heart" and carry our love to the end. You like to hold hands with her, watch the blue sky and white clouds, and watch the sunset. I like kissing her floral hair; Like every second with her; I prefer her affectionate eyes. With one look, you can understand each other's eternal agreement: you meet in the season of butterfly dancing and flowering, and lock your love in this life with a ring woven with lover grass! Let each rose tell the promise of your love! Happy couples, come and join our activities. As long as you walk hand in hand through the love door of this shopping mall, you can get angel roses presented by the angel of love, which will bring you love and lover for life.
I sincerely wish all lovers in the world are well.
cost budgeting
1, DM production cost is 2000 yuan.
2, advertising product production costs 500 yuan.
3, rose purchase fee 800 yuan
Total cost: about 3300 yuan.
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