In 2004, Dongfang Group established Nanjing Dongfang Sancai Investment Consultant Co., Ltd. to manage Nanjing 19 12 fashion and leisure blocks. At the beginning of 2008, with the increasing popularity of Nanjing/KOOC-0/9/KOOC-0/2 in China and the opening of Wuxi, Yangzhou and Suzhou/KOOC-0/9/KOOC-0/2, the Group resolutely integrated its business and split it into Oriental Enterprise Group and Nanjing/KOOC-0/9/KOOC-0/2. Nanjing 19 12 Group focuses on commercial real estate operation and service, and its subsidiaries such as business planning, block operation, cultural communication, art design and property management are committed to the in-depth development of China's most fashionable consumption potential cities and become industry leaders.
In recent years, Nanjing 19 12 Group has adhered to the four basic principles of "market-oriented, culture-assisted, merchant-centered and service-oriented", and formed an industrial chain with diverse and complementary business structures, close cooperation and * * * resources, which has become a "dark horse" in the field of commercial real estate in China. Through years of practical experience, the group has formed a "block management Committee" composed of various functional departments of the local government; "Expert Advisory Committee" composed of experts and scholars in the industry; The "Merchant Advisory Committee" composed of merchants of 19 12 strategic cooperation alliance escorted the successful operation of 19 12 project.
Nanjing 19 12 Group, with its keen sense of touch, unique experience, successful expansion model and excellent overall competitiveness, has an indisputable leading edge in the fields of theme block operation planning, mid-to-high-end real estate development and so on. The Group has become the chief cultural business circle operator in China and the leading organization of theme commercial real estate alliance operation. The Group has determined the strategic blueprint of "basing on East China and laying out the whole country", and clearly put forward that the number of chain blocks of 19 12 will be increased to more than 10 within three years.
In the first half of 20 10, Jiangning 19 12, Changzhou 19 12 and Hefei 19 12 were all in Nanjing, and entered the early stage of investment promotion. The 19 12 projects in Xi, Huai 'an, Jinan and Luoyang are being actively promoted.