Wenzhou people are the most profitable businessmen in China, and they are called Jews in China. Born to do business, he travels all over China and all over the world. Wenzhou people are particularly sensitive to business opportunities. No matter how far apart, as long as there is business, they will run around. Wenzhou people have a strong sense of group, and their language, customs, family ties, friendship and nostalgia make them hug each other tightly. Wenzhou people have a strong sense of independence and a strong desire to start a business. Everyone wants to be a boss. In fact, Wenzhou people, who have been wandering in Europe for just over ten years, have defeated Jews in many fields and become one of the best merchant groups in the world.
Wenzhou people, known as "Jews in China", are born to do business and travel all over China and the world. Wenzhou people are particularly sensitive to business opportunities. No matter how far apart, as long as there is business, they will run around. Wenzhou people have a strong sense of group, and language customs, family friendship and nostalgia make them tightly crowded together. Wenzhou people have a strong sense of independence and a strong desire to start a business. Everyone wants to be a boss. Here is a brief introduction: Wenzhou people are 36 yuan.
The first dragon plan: ambition
Dragons rule the world by ambition. As the old saying goes, what kind of emperor would you rather have? To put it bluntly, Jackie Chan is an adult, and nothing is predestined. All by yourself! Wenzhou is remote and rich, proud of traveling around the world, and ambition is the first essence of Wenzhou's success.
One of my ambitions: courage and knowledge
Similarly, people who have 65,438+10,000 yuan to start a business will generally leave 30,000 yuan as a retreat, while Wenzhou people will borrow 65,438+10,000 yuan to start a business.
Ambition 2: Smart.
There are 7 million people in Wenzhou, and more than 2 million people have moved to the whole country. More than14 Wenzhou people do business all over the country or overseas.
The third ambition: personality charm
A businessman with noble personality must have a high sense of responsibility, broad mind, honest attitude and fair behavior, especially social responsibility.
Ambition 4: keen insight
Every time in history, when macro-control or the overall economic environment fluctuates, Wenzhou businessmen can often become "prophets of riverside plumbing".
Fifth ambition: learning spirit
Although great entrepreneurs don't study, it doesn't mean that entrepreneurs can not study.
Ambition 6: The heart is higher than the sky.
A strong desire to make money is the first element of Wenzhou people's success. No Wenzhou people try to hide their desire to get rich, which is always excited in their blood: make money or die for me.
The second tiger's plan: the boss's talent
The tiger is the king of beasts, but it is a real savage hero in essence. Everyone in Wenzhou wants to be a boss, and everyone can be a boss. Without waiting, from scratch, the wonderful drama of "grassroots entrepreneurship" is constantly staged.
One of the boss's talents: grass is fundamental
Wenzhou people, who were the first vagrants in Europe, picked up cloth ends or broken skins thrown away by Jews and made them into small wallets for sale. The same belt, others sell 15 euros, Wenzhou people sell 12 euros. The spirit of thrift helped Wenzhou people defeat the Jews.
The boss's second talent: money and wisdom
In Rockefeller's home, every child has to earn his pocket money by washing dishes and sweeping the floor. Do you think this is a capitalist exploiting workers and transplanting them to his own children? Or is a kind father cultivating heirs' wealth awareness and financial management ability?
The boss's talent is the third: the idea is always new.
The legendary Alibaba opened a mysterious cave full of gold and silver treasures with the code word of "open sesame", but modern people need innovative ways of thinking to open the door to wealth.
The fourth talent of the boss: the skill of employing people
Wenzhou people are good at observing words and deeds when doing business. When they flatter others, they often shoot just right, and when they refuse others, they will be tactful and will not hurt others' self-esteem.
The boss's five talents: good management
Xu Yongshui vowed to be his own brand, so he got today's "Weizhong" lighter.
The boss's talent six: honesty is the foundation
Wenzhou boss can borrow tens of millions with a signature. Wenzhou bosses who hold this kind of "golden pen" don't need to go through the mortgage formalities when they borrow money from the bank, just sign their own names.
The third wolf's strategy: entrepreneurial strategy
Wolves win by team, and Wenzhou people are famous for holding groups. Wenzhou people are more powerful businessmen than Jews, because Wenzhou people have the best characteristics of the wolf family-tenacity, tenacity and reporting to the league! Wenzhou people who are single are lone wolves, while Wenzhou people who hold groups are wolves. "Making money" is the occupation of Wenzhou people.
One of the entrepreneurial strategies: making money is glorious
Wenzhou economy is the economy of Wenzhou people. The essence of Wenzhou economy is that Wenzhou people have a valuable sense of independence-a strong desire to start a business.
The second entrepreneurial strategy: action first
As the saying goes, even if gold falls to the ground, you should bend down to pick it up!
The third entrepreneurial strategy: work together.
Wenzhou people crisscross north and south, and now there are Wenzhou people all over the country and even the world, and Wenzhou people who are doing business outside are crowded together. This team spirit is an important factor for the success of Wenzhou businessmen.
The fourth entrepreneurial strategy: practical.
In the era of economic globalization, the more local it is, the more global it is. The more local, the more advantageous.
The fifth entrepreneurial strategy: sharing with others
Song Jiang was able to clean up the arrogant soldiers and experts in Liangshan because he knew how to "divide". He can make all his brothers drink in a big bowl, eat meat in large pieces, and divide the money with a big scale, so that they can live a good life.
The sixth strategy of starting a business: never satisfied
Shoes and playing cotton in the early 1980 s; Selling small commodities such as buttons along the street in the late 1980s; In the early 1990 s, it began to rent counters; In the middle period, I had brand awareness and started to operate my own products; Now it has embarked on the road of diversification. I wonder what Wenzhou people will do next?
Chapter Four Fox's Plan: Strategies for Dealing with the World
Businessmen must be smart. Wenzhou people's unique vision and smooth life when doing business are also amazing to Jews.
One of the strategies of life: facing problems
When Fei Xiaotong visited Xihaigu in Ningxia, he found that the local shoemakers actually passed through Wenzhou. He is very emotional: in such a poor place, money is still earned by Wenzhou people.
The second policy in life: bear hardships and stand hard work
"Can do what others don't want to do, can eat what others can't eat. You can earn money that others can't "and" get rich wherever it is most difficult ",which is not only a summary of Wenzhou people's experience in making money, but also a guide for them to make money.
The third strategy of life: down-to-earth
In the economically developed Wenzhou, there is not a five-star hotel so far. Wenzhou people explained that people who come to Wenzhou come to make money, not to waste money.
The fourth policy in life: bear the burden of humiliation
An interesting phenomenon is that Wenzhou businessmen who dare to take risks rarely speculate in stocks. In fact, this is the wisdom of Wenzhou businessmen: dare to rush, but never rush.
The fifth policy in life: meager profit is the way.
A successful experience that Wenzhou people have summed up for themselves is that if they earn more money, they will never miss the opportunity to earn a few cents.
The sixth strategy in life: perseverance
There are many people who want to make a fortune in the real society, and they have to start a business if they want to make a lot of money. However, not many people dare to start a business, because starting a business is a high-risk and heavy-burden road, and people with poor psychological quality are not suitable for starting a business. Entrepreneurs should not only have the courage to persist, but also have the psychological endurance to face failure.
The fifth article is the dog's plan: the strategy of making money.
Dogs can be divided into wild dogs, pet dogs and even police dogs. There are also big money and small money to make money, and Wenzhou people don't let go of big money and small money.
One of the strategies to make money: make money if you have money.
Wenzhou people are particularly good at imitation and imitation. The initial venture is generally developed by imitation and imitation. (Inspirational Entrepreneurship Sun) In short, Wenzhou people have well practiced the "takenism" advocated by Mr. Lu Xun.
The second strategy of making money: assess the situation.
A newspaper in Wenzhou once conducted a special survey, and the results showed that 9 1% of Wenzhou businessmen were concerned about politics, and 60% of operators "gave up or were more confident to do a certain business or investment because of the introduction of a certain policy".
The third strategy of making money: sailing in the wind
Wenzhou, which is good at imitation, has become the "world lighter kingdom", which is not only the manufacturing center of China lighters, but also breaks the monopoly of Japanese, Korean, European and other countries and regions on the world lighter market with the advantages of low price, good quality and many varieties.
The fourth strategy of making money: be good at observation.
Wal-Mart even makes it a rule to "show eight teeth" when smiling at customers-because showing eight teeth means you are really smiling. That's the detail. The fifth strategy to make money: seize business opportunities.
Finding and grasping business opportunities can be said to be a shortcut to getting rich. Sometimes, one chance is enough to turn people into rich people.
The sixth strategy of making money: surprise victory
There is a famous saying in Buddhism: Give up the ego and gain the bigger one. If this sentence is applied to commercial warfare, it should be: Eat less to make big money.
Part VI Leopard's Plan: Courage in Business War
He who has the courage of a leopard is a brave man. He can do business without anything, but he must have courage. Wenzhou people often dare to be the first in the world.
One of business courage: dare to take risks.
Wenzhou house purchasing group frequently attacks in major cities across the country. People only know that they are "quick to place orders, buy more groups, have big movements, fast forward and fast out, and have visual impact", but they rarely pay attention to their "cautious" characteristics.
The second courage in business war: decisive decision-making
In Historical Records, Sima Qian described the history of Bai Gui, the founder of business, as "the times are like birds and animals", and described him as grasping business opportunities like tigers pouncing on food and eagles catching rabbits.
The Third Courage in Business War: Seize the Opportunity
When talking about the new economic law, john Chambers, president of Cisco Company in the United States, pointed out that modern competition is no longer the big fish eat small fish, but the fast fish eat the slow fish.
Fourth business strategy: You can fire the whole world.
South Korean President Roh Moo-hyun promoted his products during his speech in Tsinghua University. He told teachers and students, "Everyone knows that Korean kimchi is delicious, but the refrigerator of Korean kimchi is also quite good."
The fifth courage in business war: willing to give up
It is not brave to know success and not do it, but it is unwise to do it when you know that you can't succeed.
The sixth kind of courage in commercial warfare: good defeat and immortality.
"A person who has never made a mistake is not a mature person; A company that has not made mistakes cannot be regarded as a truly mature enterprise. " Wang Licheng summed up his success or failure.