First, the film word-of-mouth polarization is serious. My Love is a movie of the same name set in Korea. The short story tells the story of a once-in-a-lifetime love run "from school uniform to wedding dress" between men and women at four different stages of life or at a sweet or affectionate moment. In fact, as a love movie that easily arouses the audience's empathy, this kind of movie is very popular in May 1st, for example, Shengxiao Mo, the box office champion in May 1st, Beijing Meets Seattle in May 1st, and Later Us released in May 1st, 20 18, why did they all get extremely high box office?
Therefore, My Love, as the only love movie on May 1st, lacks the market competition of the same kind of movies. It has the greatest expectation in the pre-order period, and it also shows a strong box office influence within a few days. However, with the increase of the total number of movies, word-of-mouth tends to be polarized and more and more serious. Some viewers feel that movies prevent the directors of literary films from floating easily, and they are also prone to tears and empathize with the characters. However, a large number of viewers feel that the classic clips of the film are too old-fashioned.
Judging from the film types, My Love is a typical "missed" youth romance film, which can attract a large audience only by its powerful appeal. However, once this kind of love movies fall into the "stereotype", they are very vulnerable to criticism. Judging from the current word of mouth, one of the major defects of my love is the cliche of the story. The campus romance of heroines is quite different from the actual campus life, so it is difficult to produce * * * songs. Coupled with the classic lines piled up like sad literature and knotted hips, this douban film has a score of only 5. 1 at this stage, and My Love has become one of the malicious business cards of May Day.
The Cliff box office is about to reverse the Wedding Banquet. Although the audience of My Love has moved down at this stage, the people who moved down are younger, and the cover group is students at school, not farmers. Therefore, after the film was released, compared with other films, its attention and content discussion on social development topics were relatively limited.
At this stage, the leading position of I Love will be greatly surpassed by Above the Cliff. From the word of mouth, Douban.com, Cat's Eye movies and Cat's Eye movies have the highest comprehensive scores, while Douban movies score 7.7, while I Love Douban movies score only 5. 1.
Although the word-of-mouth and box office of movies have been declining in the sales market, such as Ex-3: Goodbye Ex-3, Douban movies scored only 5.5 points, but the box office achieved 19.4 1 100 million RMB, but there are not many such cases. Most of the films whose word-of-mouth collapses will be quickly replaced by the sales market because of the freshness in the early stage of release or after the network card company receives the box office, while the films with successful word-of-mouth may be reversed, causing good harm to the film industry.
At present, My Love and Above the Cliff may once again prove the word-of-mouth effect of the film industry. However, compared with the past, there was no big explosion in the May 1st gear in 2020. At present, the box office of "My Love" is nearly 40%, "Above the Cliff" is over 30%, and the box office of "Once upon a time" in Hong Kong is between 6%- 12%. Compared with the box office of the previous movie, the box office of May 1st in 2020 is all or relatively balanced.
This is probably also related to word of mouth. Except "Above the Cliff", all other films are rated around 5 or 6. Generally speaking, At this stage, Above the Cliff has already relied on word of mouth, which not only continues to reverse the single-day box office of My Love, but now it will even surpass the total box office. Even more coincidentally, during the Lunar New Year's Eve, "Hi, Mom" also completed a day's box office catch-up four days after its release (the fourth day of the Lunar New Year's Eve).
At present, the box office forecast analysis of Above the Cliff has soared from 300 million to 10 billion, and the concept of film marketing needs to be released urgently. But looking back, I love the cat's eye movie prediction analysis at this stage, and the final box office hit point is 896 million. Naturally, if this box office can finally be reached, it will be rich for a love movie.