1. Simple
A simple LOGO is easy to remember and apply. In recent years, many brands have upgraded their brands, mostly simplifying them on the basis of maintaining brand tonality and recognition.
2. uniqueness
Uniqueness is the embodiment of LOGO's own temperament. Simplicity may not be difficult, but how to make simple graphics more temperament will test the design ability.
3. Visibility
Visibility is the identifiability of the logo itself in daily and complex environments. No matter how to design a beautiful and meaningful LOGO, the lack of recognition in daily use will greatly reduce the communication power.
4. Adaptability
Relatively speaking, the more geometric the figure, the purer the elements and the more focused the colors, the stronger the adaptability of its physical space. Compared with ellipse, circle is more adaptable, and compared with polygon and polygon, square is better. Because this kind of figure is geometrically symmetrical. In the process of use, the probability of survival in any scene will be much smaller.
5. memorable
When it comes to Starbucks, we think of the green mermaid; Speaking of apples, we will want to be bitten by apples ..... Memorability can be established through long-term brand promotion and accumulation. The brands mentioned above are all accumulated by excellent advertising marketing and product reputation day after day. LOGO is not only the cornerstone of the final brand, but also the owner of the top interest symbol.
6. General
The simpler the graph, the more inclusive it is, but it may contain less information.
7. Classics are out of date
The definition of classic should be that it does not change with the changes of culture, aesthetics and people, and its value becomes more and more prominent with the accumulation of time. If you can design a LOGO with a century or decades of enterprise growth, it is absolutely classic without being influenced by the times.
The self-cultivation of a good LOGO, in addition to the external aesthetic level, has a more common function of conveying the brand concept of the enterprise in daily use and strengthening the brand image of the enterprise among users. Reduce or avoid the risk problems in use.
How to design a simple and unique logo? With the development of advertising design industry, logo design styles are rich and varied. In order to be remembered in marketing, logo design companies should pursue novel and unique attributes to design. Only in this way can we catch the eye of consumers and be remembered by the public. General logo design can be divided into three types, including text, graphics and their combination design. It's simple to express in words, but the actual design still needs professional designers to design the iconic LOGO design.
Logo design pays attention to simplicity, novelty and rich connotation. Easy to understand and read. The unique logo production is not a simple transformation of words, nor a simple splicing of graphics, nor is it something you think is good mixed in it, but it is made by the basic elements carefully selected by designers and carefully designed. When we choose elements, we should closely follow the theme of the enterprise, be representative, be important, and mobilize everyone's emotions. The LOGO design made in this way is perfect.
LOGO design companies are very different. Based on years of design experience, the unique LOGO does not mean complicated, but unique. Selected elements, carefully designed, the produced logo is concise and clear, with rich cultural connotation. Therefore, the production of logo does not pursue its complexity, but its unique design and internal meaning, so as to show its personality.
On how to design a simple and unique logo, Universal Ivy Bian Xiao will share it with you for the time being today. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.
How to do minimalist LOGO design I think we can consider the following points!
1. Make the logo black and white first.
I believe many veterans will be very clear about this monochrome problem, but I still need to remind them again, because the monochrome structure is equivalent to designing a logo structure, and the key point of starting a minimalist logo is to start with a monochrome with black against white, and then consider the color, so as to see whether the shape is highly exquisite or not. I will briefly talk about this part.
Trial curve
There are many ideas about logo design now. If you want to make your design better, you can try to use curves to improve your design ability. A curve or a cluster of combination lines can be a symbolic element of this logo, and often grasping a radian is a horizontal height expression; The second stage is the important font combination you choose. The space of logo is balanced by lines and fonts. Streamline and spiral are good creative elements, which can make logo readable and concise. When you have some ideas, you can try to draw them by hand before processing.
3. Font logo
When you doubt that the icon you designed doesn't have too many features, you can simply design letters from your brand name, so you may find that the logo designed with fonts can represent your company image for a long time, and it is easier and more direct to identify. The most important thing is that the font logo is more convenient to use in different software and Internet applications.
4. Retro simplicity
(This point needs to be emphasized)
In fact, the practice of simple logo is not new, but it is more representative to combine a little retro technique to make it simple and tasteful. Usually, the retro and simple logo design method is to use a circle, and then outline the object around a circle of fonts, and the thinner lines are more representative; You can choose some retro colors in color matching, so that you can have a relatively novel and simple treatment, but still retain some retro flavor. Chinese is "old cans and new wine." The advantage of retro minimalist style is that you can choose concepts and draw nutrition from the designs of different eras. If you are good at craftsmanship, it is necessary to use the design style of 100 years ago!
5. Don't use useless decorations
To be a minimalist logo, the most important thing is to remove some meaningless elements. Many designers are not sure in the early stage, and will put more elements together to cover up some problems of insufficient modeling ability. An experienced designer, even if you are a simple element, can dig deep, compare and refine word by word, and find that many elements that need to be explained are redundant. Usually, a strong core is to constantly simplify and improve them. If you can keep the pen on the paper during the design process, such a design should be really simple. "