Make products with users as the center, and constantly improve the competitiveness of products.
Duan Hua, vice chairman of Emma Science and Technology Group, said that in 2023, Emma will persist in making products with users as the center, with users' needs as the center, with Emma's fashion soul as the key link and scientific and technological innovation as the foundation, and constantly enhance the core competitiveness of products. Adhere to the principle of "product is king", and achieve Emma's absolute leading fashion positioning and absolute hard-core product competitiveness through all-round breakthroughs in three dimensions: design aesthetics, exquisite craftsmanship and user experience.
Photo: Speech by Ms. Duan Hua, Vice Chairman of Emma Technology Group.
Gao Hui, president of Emma Technology Group, said that the sales ability of products must become Emma's key ability, driven by fashion and technology, so that sales can be better. Push Emma from continuous victory to long-term victory, and realize from product victory to comprehensive victory.
Photo: Speech by Gao Hui, President of Emma's Domestic Business Department.
Popular colors in spring of 2023
Show Emma's fashion soul
At this conference, Emma released five popular colors in the spring of 2023, namely lake green, sweet powder, bunny powder, speed silver and lavender purple. Lake light and green are in harmony, and the background color and pearlescent effect are both changeable and integrated; Sweet powder is as sweet as tropical fruit, which makes people feel a good time instantly; Bunny powder is full of youth, but full of vitality; The future space and modern science and technology are full of silver, perfectly integrating reality and future; Lavender purple is quiet, scientific and technological, and makes the color richer.
The new colors are combined with the fashion design application of new models, which explains brand-new artistic thinking and life feelings with colors, integrates fashion into life, and brings surprises to users and fans again.
Photo: Emma released the popular colors in the spring of 2023.
An IP joint name was reached with Bduck and Milk Dragon.
Release the vitality of youth and fashion? A steady stream of trends comes out of the circle
At this conference, Liu Mengjie Company also announced that it has reached a cooperation with two well-known IP Bduck and Milk Dragon, showing Emma's brand vitality of continuously releasing cross-border energy, making the brand image closer to more users' preferences and more deeply rooted in people's hearts.
Bduck (Little Yellow Duck) is an original IP in China. As a favorite IP brand of young people in the tide play world, it is the darling of many world-renowned brands. "Milk Dragon" is the protagonist of Xiao Qi and Milk Dragon, and it is also the peak of Tik Tok's popularity of 25 million. The cooperation between Liu Mengjie Company and two major IPs once again shows Emma's exploration of the young and fashionable attributes of electric vehicles. It shows Emma's abundant brand vitality in the traffic age, which will surely make Emma win more initiative on more platforms and create a brand-new brand awareness in the minds of young people.
Photo: Model of cooperation between Liu Mengjie Company and Little Yellow Duck.
Photo: Liu Mengjie Company cooperates with Liu Ding IP "Milk Dragon".
Join hands with Pantone pantone color authority
Build a big pattern of fashion trends
The meeting invited the head of Pantone Pantone Company to attend. Pantone Pantone, as a world-renowned professional color research institution, has a detached position and influence in the fashion industry. At the beginning of 2023, Liu Mengjie Company and Pantone Company jointly released "Emma Pantone 7636C". Mr Lin Yongsheng, vice president of Asia Pacific business of Pantone, said: "This collaboration with the fashionable Emma brand is the first time Pantone has cooperated with the electric vehicle industry. I hope to use this vibrant magenta with Emma to awaken my inner strength, regain my vitality and sense of movement, and build an optimistic and fearless pioneer riding world for everyone. "
Photo: The first brand in electric vehicle industry to cooperate with Pantone Pan Tong.
All kinds of new products make their debut.
Equipped with popular colors in spring, it brings a new experience of fashion travel.
At this dealer conference, Emma's new models in 2023 stood out in five popular colors in spring, which attracted the eager attention of the people present. From the flagship luxury electric motorcycle commander Emma 2023, to the exquisite female models Emma Sunny 2023 and Eggs 2023, and then to the simple and avant-garde models Emma Niko and the electric tricycle Emma Happy Q70, Emma's all-round innovation strength in different product categories has been demonstrated from many angles. She has made unremitting efforts to better meet all kinds of users and empowered dealers with stronger product strength.
Photo: Emma Commander 2023 flagship new product
Explore the extreme through China.
Ride Liu Mengjie Company, measure the great rivers and mountains of the motherland, and explore more impossibilities.
Liu Mengjie Company, together with the authoritative organization chinese national geography and Sura Wang Ping, the captain of Mount Everest, held the launching ceremony of the 2023 Reading China Super Challenge. The Super Challenge will last for more than four months from March to July, challenging the three major routes of Sichuan-Tibet Line 3 18, National Highway G228 and National Highway 3 1 1, showing Liu Mengjie's long endurance and strong power with complex and diverse extreme road conditions, and bringing more intuitive product performance to consumers.
Over the years, Emma has carried out challenging projects such as "Nine Roads Turn in Hengshan Mountain" and the summit of Mount Hengshan in Nanyue, and this "Crossing China" Super Challenge, with a larger scale and heavier cooperation team, continues to build the extreme challenge into Emma's brand technology IP.
Photo: The launching ceremony of Emma's "Reading China" Super Challenge.
Photo: Perspectives on China combined with chinese national geography and Captain Everest witnessed by Sura Wang Ping.
Emma has brought brand-new thinking and strong guidance to the whole industry with one heavy action after another, taking fashion as the key link and technology as the foundation, and firmly responding to the call of the times, the desire of the market, the expectations of dealers and partners, and the expectations of users. On the brand-new journey in 2023, Emma will lead more and more forces to join the brand-new electric car fashion trend, bring more "good-looking, easy-to-use and valuable" products to consumers, and bring a new trend of fashion and low-carbon travel.
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