Hi-culture is one of the most traditional cultures in China, and hi-candy is the concrete symbol and reality epitome of hi-culture. Therefore, China's candy-loving culture has already taken root and sprouted in the fertile cultural soil of China for thousands of years. Joy contains rich spiritual and material life. A happy life has become the dream of several generations of China people, and many wonderful moments in life can almost be summarized as "happiness".
Nowadays, with the rapid development of China, the material life of the people in China is increasingly rich. However, due to the accelerated pace of modern life and the increasing pressure of urbanites, people's sense of joy has not increased with the enrichment of material life, but is in a state of continuous loss. However, China people's pursuit of "festival" culture has not changed for thousands of years. As a representative brand of "China candy-loving culture", "Good Neighbor" undertakes the task of finding, discovering and transmitting happiness.
Like layers of candy, a good neighbor's food is wrapped in layers of happiness. Under the guidance of Ye Maozhong, an expert in marketing planning, the slogan "Share every moment of happiness" perfectly explains the meaning of good neighbor candy, and also conveys China's cultural proposition of "beauty, happiness and sharing" to consumers. The brand concept of "sharing happiness and transmitting happiness" makes this kind of "happiness" expand continuously in the process of sharing and transmitting, and makes the connotation of "China candy-loving culture" richer and more diverse.
Joy is everywhere. Getting married and having children, having a smooth career, having a holiday break, drinking with friends and relatives, and having a graduation carnival are all happy events. Relaxation, freedom, no pressure, close companions and pure feelings are the best memories and longings in consumers' hearts.
In fact, as long as we can communicate and share sincerely, we can feel happy. In the tense and fast-paced life, people have higher requirements for sincerity and truth, which has far exceeded people's imagination; The true meaning of happiness is to sincerely share happiness with friends and relatives and then pass it on.
Good neighbor candy moved slightly, and it was more deeply rooted in "China candy-loving culture". Good Neighbor Candy focuses on creating the "No.1 candy-loving brand in China", which inspires the inheritance, deduction and continuation of the traditional candy-loving culture in China.
Good neighbor candy always believes that whether it is going to school, moving, full moon or wedding, it is an indispensable moving moment for consumers to inject enthusiasm and blessings into the candy. Good neighbors help you share such a happy event with others, so that everyone can share it!
At every brand-new moment of happiness, good neighbors will accompany around, witness the happy events, continue the joy, and convey the slow blessings of relatives and friends. Good neighbors will condense the true feelings including sweet wishes in every exquisite candy, inject sweet power into your happy event, make wishes online for everyone, and make your life more joyful.
When something good happens, think of good neighbors; Share joy and think of good neighbors; Look at the blessings and think of your good neighbors.
In the near future, good neighbors will also give wedding candy "theme culture", further enrich the brand concept of "big celebration", continue to enrich the categories of wedding candy, and at the same time launch wedding candy series with theme culture such as birthday candy, lover candy and New Year candy.
From wedding consumption to holiday gifts, good neighbors will share and convey the festive atmosphere with richer combination products.
"In China, the festive atmosphere is relatively strong. Not only weddings, but also in various traditional festivals, people have a happy mood to share. On the basis of wedding candy, the company extends and designs corresponding theme candy according to holiday characteristics such as birthday, full moon, New Year, Valentine's Day and Christmas to share joy with more consumers. "
In the future, Good Neighbor Candy will, as always, adhere to and carry forward the "China Candy-loving Culture" and use this value concept to guide the development of the brand, so that the "China Candy-loving Culture" of Good Neighbor will be deeply rooted in people's hearts.