1. Study brand and brand value.
Before designing logo patterns, we need to understand the brand's core design objectives, brand characteristics, market competition environment and consumer demand. At the same time, designers should have a deeper understanding of corporate culture and brand independence.
2. Collect inspiration materials and legends to find inspiration.
It is understandable to seek inspiration and learn from it. Reference works include influential handicrafts, artistic images and historical works. Explain the obtained content through your own observation, experience and analysis, and creatively convert it into draft mode.
3. Put forward the design idea.
When you start exploring logo design, you may have some specific ideas. At this time, you can draw lines with color brushes or hand-drawn software, measure each image element with geometric principles, and add modern flavor and visual precipitation to the prototype.
4. Digital editing and improvement
After making the first draft, the designer will digitally edit the text or brand elements related to the Logo elements, and consider the details such as color and modeling. You can use appropriate computer graphics design software to make various editing adjustments. In the later period of logo, more microscopic and precise working methods will play a decisive role.
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This is a key step to give life to the logo and show its final characteristics. Create a suitable TINT and embed the brand logo into every big screen and visual media.
A good logo pattern should include the following points:
1. Simple and easy to identify: approachable and easy to stay in people's hearts.
2. Clearly convey the brand concept: reflect the corporate culture and goals through glyphs and/or graphic emotions.
3. Professional features: In the design process, attention should be paid to maintaining excellent design quality and effect.
In a word, designing a successful Logo pattern is a hard work, which requires careful thinking and continuous practice to achieve unbeaten results. Designers must have strong sensitivity and active thinking in order to create an excellent symbol, which is compatible and unified with collaborative structure and visual aesthetics.
Zhonghui Design Original Logo Design Works
The above is provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design. I have been deeply involved in the design industry for many years, and many design cases are available for reference. I hope it helps you.