What should be followed in the design of assessment scheme for micro-course of exhibition marketing? Is the course content connected with professional standards, and the teaching process connected with the project operation process? Principle, design project evaluation system.
Abstract: Exhibition marketing is one of the compulsory courses in the curriculum system of exhibition specialty, which plays an important role in exhibition teaching. How to mobilize students' subjective initiative in this course, so that students can learn to think positively and apply what they have learned? This paper lists the key knowledge points in exhibition marketing, and designs micro-courses based on these knowledge points.
[Keywords:] exhibition marketing; Micro-course; Preliminary study on design
Exhibition marketing course is one of the core courses of exhibition major, which plays a vital role in mastering the professional core competence of exhibition major students. Micro-course is a teaching mode that uses multimedia forms such as pictures and videos to condense the important knowledge points of the course into short and concise teaching content. ? Micro class? It usually lasts less than ten minutes, for the purpose of change? Teachers teach and students learn? what's up Full house irrigation? Traditional teaching mode, through? Short and pithy? Improve the efficiency of classroom teaching, stimulate students' motivation of autonomous learning to the maximum extent, and cultivate students' ability to think and solve problems actively.
First, the exhibition marketing micro-curriculum design focus
(A clear teaching objectives
The exhibition marketing course is very practical, and its micro-course design must focus on the teaching objectives, so that students can learn how to conduct market research, improve their ability to properly handle interpersonal relationships and correctly express their thoughts, and master their marketing planning ability, sales management ability and customer service ability.
(B) Highlight the teaching focus
The teaching focus of exhibition marketing course can be divided into the following six parts: (1) telemarketing skills; (2) Business negotiation skills; (3) Establish an exhibition database; (4) Network marketing design; (5) Research on exhibition market; (6) Make the exhibition marketing plan. The design of micro-courses must focus on these six teaching points.
(C) innovative teaching methods
The traditional teaching method is mainly based on the teacher's classroom teaching, but the disadvantage is the teacher? Talk? Tired, student? Listen. Few people go in. After a theoretical course, students have not improved their thinking ability except knowing a few more nouns. The main purpose of innovative teaching methods is to make students? Passive? For what? Active? Actively learn knowledge and put it into practice. Therefore, the design of exhibition marketing micro-course must be supplemented by classroom discussion, after-class practice and other teaching methods, so that students can master the knowledge points they have learned more deeply.
Second, the exhibition marketing micro-course content design
(A) according to the needs of enterprises, determine the teaching objectives of micro-courses.
Every year, students of this major practice in exhibition companies, conference companies, wedding companies and other enterprises in the exhibition industry. Through the questionnaire survey of the responsible persons of these enterprises, and inviting some responsible persons to hold professional seminars, we can understand the demand and ability requirements of exhibition marketing talents of exhibition enterprises. According to the needs of enterprises, determine the micro-course teaching objectives of exhibition marketing courses, and formulate and develop micro-course teaching resource packages. In the process of developing the teaching resource package of exhibition marketing micro-course, we should highlight? Based on cultivating students' ability and oriented to employment and entrepreneurship? What is the guiding ideology of applied education curriculum reform? Theory as the basis and practicality as the principle? Constructing micro-curriculum system.
(B) around the teaching focus, the construction of microteaching system
In the process of designing the teaching resource module of exhibition marketing micro-course, according to the ability demand of exhibition enterprises for exhibition talents, the teaching focus is designed; Focusing on the key points of teaching, the micro-course teaching system is constructed by using the cutting-edge information of the industry and the latest cases. What is the teaching content of micro-courses? Six teaching points? Guided by this, through the real projects of cooperative enterprises, let students design their own practical projects and design teaching tasks according to the projects. The design of teaching tasks must be closely linked, so that students can finally master the basic ability of marketing activities required by exhibition enterprises. In the teaching arrangement and process control of micro-courses, it conforms to? Demand-oriented and project-driven? On the basis of fully understanding the needs and post settings of exhibition enterprises, this paper analyzes the points that should be understood and satisfied in their related post work, and takes this as the teaching goal to cultivate students' ability to analyze and solve problems in the whole teaching process.
(C) using a variety of teaching methods to improve the attractiveness of micro-courses
What should be the basis for the design of the overall content and teaching links of exhibition marketing teaching? Mobilize students to take the initiative to learn? Mainly adopt project teaching method, case teaching method, practice teaching method and other teaching methods. Flip the classroom? Let students study anytime and anywhere, so as to enhance students' initiative in learning, improve the interactivity of teaching, truly let students master what they have learned and apply what they have learned, and let students complete the preparations for an exhibition while completing the exhibition marketing course, which can not only improve students' interest in learning, but also let them appreciate the charm of active thinking and gradually develop innovative thinking modes.
(D) To improve the entrepreneurial ability as the goal, design the assessment scheme and standards for micro-courses.
What should be followed in the design of assessment scheme for micro-course of exhibition marketing? Is the course content connected with professional standards, and the teaching process connected with the project operation process? Principle, design project evaluation system. For each micro-course project, we should give students a detailed and accurate evaluation system as much as possible, and establish a multi-form and multi-level course assessment method that meets the needs of the development of exhibition industry for applied talents.
The assessment of micro-course project of exhibition marketing is divided into two parts: single-task training assessment and comprehensive training assessment; Single-task training includes telemarketing skills, business negotiation skills, establishing exhibition database and network marketing design. Comprehensive training assessment is to use exhibition market research and exhibition marketing scheme design to complete the implementation of an exhibition, and the final score of students' courses will be linked to the success of the exhibition.
In a word, the practicality of the course has been paid more and more attention today. It is the only way to reform every course to improve interest and classroom efficiency through the design of micro-courses. Therefore, as one of the core courses of exhibition major, the successful development of exhibition marketing micro-course not only has guiding significance for the development of other courses of exhibition major, but also plays an inestimable role in firmly grasping the professional core competence of exhibition major students.
References:
[1] sheets. Based on professional ability training? Exhibition marketing? Research on Curriculum Teaching Reform [J]. Science and Education Literature, 2016 (1): 80-81.
[2] Wei Shi and Xiaoping. Exploration and Practice of Flip Classroom Teaching Design for "New Media Marketing" Micro-course [J]. Business Talents, 2016 (7):187-189.
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