With the development of economy and the improvement of people's living standards, the wave of wedding consumption is getting higher and higher, and there is a trend of spending a lot of money. Looking back on my parents' wedding, a few hundred dollars can be done. Now a few hundred dollars is not enough for a table. Moreover, due to the family planning policy, many married couples are mostly only children, and their parents give them great financial support in wedding consumption. With the economic foundation, people's desire for expansion began to surge. A once-in-a-lifetime wedding is a big event, and the money is well spent. When couples step into the marriage hall, they can't help but start to have the mentality of keeping up with the joneses. You can't be better than others, but you can't be worse than others. So wedding consumption cost is on the rise. To get married, you have to have a house first. The house needs to be renovated. You have to buy furniture, appliances and wedding supplies. A survey in a city shows that in one year, apart from buying a house, the total consumption generated by marriage in this city is about 20 billion yuan. I have to marvel that marriage has brought great purchasing power to the market.

Married couples have two major expenses, one is the purchase of pre-marital items, and the other is the wedding ceremony consumption. When shopping for goods, most couples hold a one-step attitude and are absolutely unambiguous. When purchasing goods, pay attention to the unity of the meaning, brand and whole of the goods. For example, married couples like to buy a pair of newly-married goods, which means they are in pairs; Like to buy bright colors, on the one hand, it increases the festive atmosphere of marriage, on the other hand, it also expresses the vision for the future. Therefore, businesses facing married couples should understand consumers' psychology and develop products that meet their psychological needs. At the same time, sales staff should focus on introducing the significance of products to consumers and highlighting the selling points of products. In particular, valuables such as gold and silver jewelry can explain the meaning of different styles to consumers in detail, so that consumers can sit in the right place.

In addition, holding a wedding has now become a fashion trend. Because most people who get married are young people, getting married is a very important thing in life, and every couple wants their wedding to be unforgettable. Therefore, this requires wedding innovation, which leads to fierce competition among wedding companies. Therefore, only by constantly satisfying consumers' novelty psychology can they be favored.

There is a huge market for wedding projects. Only by understanding and satisfying consumers' psychology can we win a thousand yuan.

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