1, find goods and channels
Flower shops, like many other shops, need to find suppliers who can meet the supply needs of flower shops. Finding a good supplier depends on whether the supplier's supply is stable, whether the flowers are transported quickly, whether the flowers are maintained and packaged completely, and whether they are delivered to the door. If these five characteristics are met, the supplier will be reliable.
2. Understand the supply market
In the supply of flowers, the loss rate is an inevitable problem. A good flower supplier has a relatively low loss rate, because low loss can guarantee profits. Therefore, the flower shop should first find out the local flower supply market and how many suppliers can supply it, and then choose the right supplier according to the comprehensive ability and purchase demand of the supplier.
3. The florist chooses the store address.
People who love flowers must love its posture, beauty, fragrance and touch. This is the connection and interaction between people and flowers, and there is no substitute except personal experience. This is also one of the important reasons why the physical flower shop will not be replaced by the Internet, so it is necessary to choose a suitable address.
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Quick profit-making skills of flower shops
1. Develop the wedding and event market.
The most profitable projects of flower shops are weddings and business activities. The starting price of a wedding is30,000, and a business activity may be higher. Therefore, to do these two activities, we must cooperate with some wedding companies or public relations companies. General wedding companies or public relations companies will learn from the reputation, brand image and supply channels of flower shops when looking for such partners.
2. Effectively combine online promotion
The flower shop serves the local area first. It is easier to serve your local life. Then we can launch Weibo and WeChat appropriately in local lifestyle marketing, open our own WeChat platform and Weibo, and pay attention to fan interaction and word-of-mouth communication. This is the biggest investment with the least money.