Cullinan's design is a typical Rolls-Royce family. The front face adopts the classic "Parthenon" air intake grille with rectangular LED headlights on both sides. The body is muscular in proportion, with 22-inch alloy wheels. The straight line design extends to the tail. The design of rectangular taillights echoes the headlights.

Rolls-Royce is the only symbol of elegance and nobility in the automobile kingdom. No matter how old the Rolls-Royce is and how expensive it costs, there are still no challengers. Rolls-Royce was formally established in Britain on 1906, and the silver ghost sedan launched the following year was quickly praised as "the best car in the world".

Matters needing attention in purchasing Rolls-Royce Cullinan:

Cullinan's appearance has all the familiar elements of Rolls-Royce, such as the Parthenon grille on the front face, the rectangular headlight group, the horizontal and vertical outline lines and the elegant celebration goddess on the front of the car. The combination of these elements makes the front of the car domineering, solemn and highly recognizable.