1. Assist in the design and writing of various publicity planning schemes of the company;

2. Be responsible for promoting copywriting and publicity materials;

3. Responsible for writing the company's external media and advertising expressions; ?

4. Assist the editing and editing of various publications of the company; ?

5. Regularly update industry information and write industry newsletters; ?

6. Responsible for the collection and arrangement of media soft articles and advertising materials.

Copywriting is a job, but it is actually two jobs, but planning and copywriting are often separated, because planning belongs to pre-planning and copywriting belongs to post-execution, but the specific planning scheme in the early stage is generally written by copywriting (including ideas and strategies, there is usually a brainstorming meeting before writing to determine the writing direction and depth of the scheme), not to mention post-execution, so it will become over time.

In practical work, the software used in copywriting planning is basically office series, among which WORD and PPT are the most commonly used. Professional design software is rarely used in daily work unless you have special needs. So you don't have to worry about the operation level of your own design software.

Copywriting:

Generally speaking, it refers to the occupation of an advertising company or enterprise planning department engaged in text work. That is, advertising copywriting is mainly responsible for writing words and creativity in advertisements. Including the title, text, advertising language writing and the choice of advertising image.

For example: advertising copy: film and television advertising scripts, newspaper advertisements, leaflets and so on.

Corporate copywriting: corporate culture, corporate profile, brand story, corporate system, corporate activities, corporate publicity, news publicity, image publicity, etc.

Planning:

Planning is a science based on reality and winning with creativity. Through this program, we can predict the development trend of things, seize opportunities, integrate various resources, formulate feasible optimization plans, and effectively achieve the set goals. Refers to the process of managing, operating, processing or manipulating market information; The process of planning, brewing, making decisions and applying strategies to the market. This is a systematic work with its own unique mode of operation.

What needs special attention is that planning is by no means an idea, creativity or idea, it is only a small part of planning.

Planning is a discipline that specializes in planning. It has its own independent theoretical system and is an independent discipline. Planning should be applied to news, advertising, marketing, public relations, strategy and other means, but planning is not just the simple addition or synthesis of these theories. But the integration, innovation and further improvement of these theories.

Extended data:

Copywriting is a person who provides written services for advertising copywriting, planning scheme, website bidding copywriting and product description involved in copywriting planning.

Copywriting has the ability of copywriting and planning at the same time, because copywriting planning should not only organize advertising strategies according to market research, product positioning, etc., but also combine the propaganda words needed by customers and audiences, and also need to communicate with graphic designers and other personnel, so that copywriting has the best visual artistic effect, conforms to the audience's psychology, and thus achieves better publicity effect.

Workflow:

Collect information about related products, services, companies and enterprises;

Determine the positioning of products, services, companies and brands, and initially draw up a text planning plan;

Write product copy planning, page copy planning, advertising copy planning and marketing copy planning.

Complete the docking with designers, customers and business owners. So that copies can be used optimally.

References:

Baidu encyclopedia-copywriting