Poor people: So many people do business and the market competition is so fierce that I don't even know where the business opportunities are.

Wenzhou people: There will be business opportunities if there is demand. As long as you care about other people's affairs and try to provide convenience for others, this is the best business opportunity.

Everyone knows that there are business opportunities when there is demand. But where is the market demand? How to find the market demand?

This is precisely the shrewdness of Wenzhou people. Wenzhou businessman Xie said: "I never speculate on new concepts, nor do I engage in packaging planning, nor do I bother to mystify." When we build a house and build a shopping mall, the only consideration is the needs of the market and the people. "

People often pursue convenience in their lives. Providing convenience for them actually caters to their needs, and there are business opportunities when there is demand. Wenzhou people dig out opportunities to make money from the bits and pieces of people's lives.

Marriage is a lifelong event for everyone, and the cake market in the wedding is huge. However, as long as there is profit, there will be many followers soon. In today's wedding market, more and more companies can provide wedding services. How can we find new business opportunities in the scarce market?

As we all know, in China, a grand wedding is indispensable, and couples are often busy for it. "Two people getting married can ruin a big family!" With more and more "complaints" from newcomers, a wedding company in Wenzhou found business opportunities.

In May, 2006, a wedding company in Wenzhou launched the "Bride Secretary" service from the perspective of providing convenience for newlyweds, which is specially designed for the bride's dress, wedding arrangement and etiquette during the wedding.

"Bride secretary" is a new service project. Unlike bridesmaids and wedding planners, it provides a wide range of services, from the booking of wedding seats to the dress of the bride. The purpose is to provide convenience for newcomers and reduce the burden of wedding planning for newcomers and their families.

A professional "bride secretary" named Xiaoyan told reporters that she used to be mainly engaged in bride makeup, and later became familiar with the wedding process and service projects in the process of contacting many newcomers. So, she took advantage of this business opportunity and started a professional "bride secretary".

"Makeup is only a small part of the wedding. To be a bride secretary, you must have a flexible mind and good psychological quality. At the same time, you must understand the wedding process and be familiar with the wedding etiquette. You even need to help the bride prepare all kinds of emergency supplies to avoid embarrassing scenes at the wedding. " Xiaoyan said.

Once, Xiaoyan saw a couple drinking and toasting at the wedding. Because of the gap between the bride and groom, they can't drink the wedding wine in each other's cups. Xiaoyan, as the bride's secretary, reminds the bride to stand on tiptoe in time. This embarrassing scene can be avoided smoothly.

Today, Xiaoyan has worked as a bride's secretary for many newcomers, and she can get an average salary of around 800 yuan for each service. In the face of this new industry, Xiaoyan realized that she must constantly improve all kinds of knowledge and quality in order to help the couple better tide over the difficulties of marriage.

In recent two years, with the rise of wedding photography, taking wedding photos is a must for every couple. However, problems also follow. The uniform background makes many newcomers feel sorry. After all, marriage is a major event in life. What is different is that every couple has the same wish. How can they be different?

Newcomers' psychology of seeking novelty, novelty and change at the wedding makes them not satisfied with wedding photography in the surrounding areas of the city, and Wenzhou wedding businessmen see the business opportunities.

Kong Weiguo is the head of the "Three W" photography shop. On the occasion of National Day, they took the lead in launching wedding packages such as Xiangshan Love Wedding Dress and Fujian Seascape Wedding Dress, which were very popular among young people. "Up to today, 40 couples have booked such a package, accounting for half of the store's turnover in September."

Yiyi Wedding Studio also launched the business of "taking wedding photos in Tianshan, Xinjiang", and nearly 30 couples signed up in just four or five days.

Vivian Bride Studio launched the activity of "soliciting 100 couples to take wedding photos at Hong Kong Disneyland" several months ago.

Taking wedding photos and traveling together can make newcomers experience freshness and fun, which has become a new selling point of wedding photography. Some photo studios are also planning to launch the business of taking wedding photos in the snowy plateau of Tibet.

Although this kind of business needs more manpower and material resources, and the price is ten times that of ordinary shooting, this line is still sought after by new people.

I remember Werner von Siemens, the "father of Siemens", said that my choice is always based on the public interest, but it is always beneficial to myself in the end. Smart Wenzhou people always consider the interests of consumers from the perspective of consumer demand. At the same time, consumers have also brought them great wealth.

After discovering business opportunities, we should always maintain the attitude of serving and providing convenience for customers. Only in this way, when others follow, can you always be ahead in the competition of constantly seeking business opportunities.

As we all know, sesame seed cake was once one of people's favorite foods. With the decline of people's enthusiasm, sesame cakes gradually declined. Wenzhou people who are good at discovering business opportunities are inspired by it and find another kind of cake that can make money, that is, "grasping the cake by hand."

Now, Wenzhou Civil Aviation Road, Xicheng Road and Xialupu have opened eight "Taiwan Province Hand-grabbed Cakes" shops. Hand-grabbed cakes of 3 yuan each are golden and crisp on the outside and soft and tender on the inside, which are deeply loved by people.

Mr. Chen, one of the heads of Wenzhou Snack Cake Shop, had been an American fast food chain business for seven or eight years before doing the Snack Cake business. Later, when he saw the hand-held cake, he had a premonition that it would be welcomed by people, so he first opened the first hand-held cake shop in Wenzhou Yiqiao.

"The first bridge has been open for almost 9 months, and now the customer base is stable." Mr. Chen said that opening the first store is an attempt, and its success shows that there is a market for hand-held cakes.

They also specially invited local masters from Taiwan Province Province to develop and produce them. At the same time, the raw materials and technology of handmade cakes are strictly confidential, so the products are not easy to be copied.

Mr. Chen said that because of the single taste of specialty snacks, many people will lose interest once the fresh-keeping period has passed. They consider adding lettuce or cucumber to their cakes to get rid of their greasy taste, and constantly develop new products to attract consumers.

It can be seen that consumer demand is the best business opportunity. As long as you carefully observe and find people's needs, are you afraid you won't find business opportunities?

Wenzhou people's quotations:

I never hype up new concepts, nor do I engage in packaging planning, nor do I bother to play mystery. When we build houses and shopping malls, the only consideration is the needs of the market and the people.

-Wenzhou businessman Sherev