Fonts usually have main headings, sub-headings, text and others (comments, explanations, etc. ) in the layout, and their hierarchical performance also gives the answer.
Besides designing fonts according to specific layout and content, it is also studied by many companies and designers as an independent discipline.
Font design plays an important role in graphic design, and even the performance focus of a brand or a product falls on font design. For example, the font design of the following coffee shop:
A red line is used to string together "fate", and coffee shops also use this red line to express their concern and blessing for visitors and close lovers. Obviously, the positioning is aimed at the emotional market, and the font design accurately expresses this meaning to the fullest.
Another work is the font design of "wall" and "painting". This is a visual photography studio, which embodies the photography art of painting with walls. In the design, "wall" and "painting" are combined through font association, which makes the literal reading both "wall" and "painting".
Font design has also been used as the theme of many posters, such as Lv Jingren's poster design and Wu Yong's speech at offenbach Design Institute. The pinyin of Lu and Wu surnames is adopted, and the font structure is changed to make it look like a book, which directly emphasizes the theme of the lecture-book design lecture.
The above fonts are all associative designs that conform to the theme content, and the font structure seeks to be integrated with the theme content, so that it has an aesthetic height of recognition and readability.
How to design fonts to enhance the sense of hierarchy, the answer is still "reorganize or redesign the font structure on the basis of accurately expressing the content theme, so as to make it recognizable and beautiful to read". Then it takes a long time of practice and polishing to achieve this state easily. We know that a font designer is like a craftsman. Every stroke, every punctuation, every obtuse angle and every protagonist is a process that takes a lot of time to polish. There is no shortcut here.
So I want to take this opportunity to pay tribute to the designers and staff who are committed to studying fonts!