With the rapid development of social productive forces, people's income and leisure time also increase. People pay more and more attention to the quality of life after meeting the basic needs of life. For thousands of years, the wedding industry has been accompanied by people in some striking form. At present, with the gradual maturity of the consumption environment and the demand of consumers for personalized service, the wedding industry is full of new vitality. As the core of the wedding industry, honeymoon tour has gradually become another growth pole of China's economic development.

Firstly, this paper comprehensively describes the concept, characteristics, functions and development status of honeymoon tourism through consulting and demonstrating a large number of documents and collecting first-hand information and data by issuing questionnaires. Secondly, combined with the data of questionnaire survey and the actual situation of Beijing market, the advantages and disadvantages of honeymoon tourism in Beijing are emphatically analyzed. On this basis, some suggestions and measures are put forward on how to better develop honeymoon tourism. Finally, combined with the current situation of Beijing market, some ideas about honeymoon tourism products to be developed in Beijing are put forward in order to design valuable and attractive products.

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