I am honored to answer this question for you.
LOGO is the best way to present the brand to users. Through LOGO, users can quickly identify companies and brands, so having an unforgettable LOGO is an important way of brand marketing.
The shape, color and form of the sign, every element directly affects people's impression of him. Therefore, designing LOGO is not an easy task. We should not only avoid confusion with other brands, but also display our brand image intuitively for users to remember. When designing the LOGO, the minimalist LOGO is actually a small icon, and the simple and easy-to-understand design can make users remember it quickly. Now many brands of logos are "minimalist", such as Apple, Nike, Amazon, Tmall and so on. When users hear these brands, they will involuntarily think of logos of these companies in their minds.
No matter how to adjust the design, a simple LOGO can be quickly recognized by users. So when designing LOGO, it's best not to be too complicated. The text LOGO should be controlled within four characters, with no more than three colors, and don't use too many special effects.
How to design a LOGO that can impress users?
1 is to choose the type of LOGO you want to design. I have sorted out three common LOGO forms to share with you: the first is the form of pure English font design. The second is the form of pure Chinese. The third is the form of graphics+standard words.
2, is to determine the meaning and conception of the LOGO you want to design. Think about what kind of graphics are there to express our theme. Just draw with a pencil, and draw a concept map with figures or letters, which is intuitive and abstract.
3. Determine the color of the LOGO according to the corporate image and culture. It is best not to have more than three colors of a LOGO. Color is an extremely important element in LOGO design and a way to attract users' attention to the brand.
To make a concise and recognizable LOGO, the choice and collocation of colors are extremely cautious, and you can't choose too many popular colors.
I hope my answer can help you.
It should be concise and meaningful, and the color should be consistent with the company style.
Understand the story behind the logo that needs to be designed, the content that needs to be expressed, conceive a concept, portray and show the story and characters, suit the meaning, and don't fall into the stereotype.
Logo design pays attention to simplicity, easy identification and easy dissemination.
1, concise and easy to remember:
Never forgets anything. After reading it, you can leave a mark on your heart.
2, the novel story:
It can make people understand and spread some story lines automatically, which has the unique style of the brand.
3, the color is clean:
Single, pure and clean color matching can't be gaudy.
4. Highlights:
Highlight the characteristics of the brand so that the audience can remember it at a glance.
5, detail carving:
When designing LOGO, we should pay attention to the application of details to facilitate the application in various places, whether it is printing or bronzing or weaving labels.
How can I do a good job in Logo design?
I am an undergraduate majoring in UI design in a first-class art college. Summarized several aspects repeatedly emphasized by the teacher in class:
1. Visually, it needs to bring shock to the audience, and the color matching should be controlled within three colors as far as possible, which is concise and clear.
2. If you use graphics to express it, you can use the form of "surface" or "line surface" to bring a stronger and clearer feeling. If expressed in words, the font should be innovative, combined with the brand and show its characteristics, which requires designers to have the foundation of font design.
3.3. The functionality of LOGO should be clear, and visitors will know what product and store it is when they see it. Give logo brand characteristics, try not to use conventional ideas and methods (such as drawing grids and drawings, which are difficult to stand out) to create ideas and give enterprises vitality.
The following two logo are excellent cases of graphics and text respectively. thank you
1, first of all, we should refer to the signs of the same industry to learn.
2, a lot of practice, find a way to learn, find their own feelings and ways to make signs, design needs feeling, need to cultivate design perception. What a good design.
LOGO, a seemingly small and unremarkable thing, carries great significance, representing the image of a brand, an identifiable LOGO, which can make people remember the brand quickly and then understand the brand. So we must first understand the importance of LOGO.
Before designing a LOGO for customers, we must fully communicate with customers. I once had a negative example. The brand name of one project is "the treasure of rhinoceros". This name is very vivid. Isn't it a rhino? Moreover, customers also prefer LOGO with images and standard words. Then I divided by three times and five times and made several rhinoceros plans, standing, squatting and jumping, with close-ups of body, head and mouth. I wish this time the customer should be full of praise! As a result, the pattern of Tucson was broken. What the customer wants is hornbill, but I left out the rhinoceros. It's really a very low-level mistake!
It is very important to know more about the customer's company background, previous design or logo, customer's industry, positioning and tonality, which will all affect the tonality of logo!
When you have made all the preparations, you may or may not have a general idea in your mind at this time. You can go online to find some ideas. Many creative websites have many excellent cases, which can open your mind and stand on the shoulders of giants, and it is always easier to succeed.
Inspiration source website:
1, watertight
2. Behavior
3. Instant logo search
4. Station Cool Network
5. China Design Network
6. Login
You can conceive and draw the initial design ideas on paper with a pen, improve your own ideas step by step, and finally complete the preliminary design.
A LOGO is still very thin, giving people a simple image without feelings. At this time, we need to give it emotion and apply LOGO to various scenes to make it more colorful and meaningful. This step is also very touching to customers.
Finally, put your creative process, ideas and interpretation of LOGO into a creative report, so that customers can further understand your ideas and deeply interpret your works.
I have been a graphic designer for many years, and I am glad to answer this question. First of all, the standard to judge whether a Logo design is good or not is to see whether the design can accurately, accurately and concisely show the meaning of requiring Logo design. Secondly, it depends on whether the color and composition are harmonious. Logo composition generally has the following types: pure text, pure letters, and the combination of words and letters. If these points can be achieved, then I believe this design is successful.
Speaking of logo, this is the pain in every designer's heart. It seems that every good logo feels that it can be met but not sought. Sometimes a good logo can appear with a brainwave, but the reality is often that we have racked our brains and failed to produce a satisfactory result. But in fact, there are rules to be found.
First: (first point)-initial preparation
Please prepare:
A lot of paper (or notepad);
A pencil (or any pen you like).
Why do you say that? When we are thinking about a problem, we will get a lot of ideas from generate from time to time, all of which are instantaneous inspiration. If we hadn't recorded it at that time, we would probably only remember what we ate after dinner.
A good memory is better than a bad writing. This is a painful history summarized by predecessors, and we can learn from it.
Second: (second point)-screening
It's time to expose the original sketch plan to the sun!
The principle of choice
(1). Simple and clear.
The logo we designed should be concise. Too complicated logo is easy to make people see things in a blur, and people will focus on a small piece of the whole logo. I want to find out what this is, instead of focusing on your overall effect.
(2) Comfort
It can make people feel comfortable, but it can't make people feel obvious resistance and cause discomfort.
Third: (third point)-aesthetic feeling
We say this word because we must show beauty in the end. It's just a good idea, with the same form of expression as shit, and the result is hehe!
So how to improve the aesthetic feeling? Can be considered from the following aspects:
1. line
The scheme has just been screened out, and it is only a sketch form. The lines are still messy, how can we achieve the tall form of others? Select a picture.
Actually, there is a shortcut here.
Use some existing graphics to make logo lines: for example, rectangles and circles, because these graphics have a natural aesthetic feeling and will look natural. Especially the circle, when there is a curve requirement, it is used at the intersection, and multiple circles can be used together to ensure the continuity of the curve and ensure its change.
Step 2: typesetting
The typesetting mentioned here is mainly to typeset the text and overall effect of logo, which is also a problem worth studying. The size, arrangement and spacing of each element need our attention.
Want to improve typesetting ability quickly
Recommend a book: a design book for everyone.
The author tells us how to use the four principles of contrast, repetition, alignment and intimacy for typesetting.
colour
The choice of color is very important, because color can directly affect people's emotions and then mobilize people's cognition. For example:
Red, the feeling of expression is passion and fast pace;
Blue, the feeling of performance is calm and profound;
Therefore, it is very important to know what kind of enterprise your design object is and what kind of culture it has.
Step 4: Size
Finally, I hope everyone will pay attention to the need to save logos of different sizes, logos placed on outdoor display boards, logos placed on products, and logos appearing on the Internet. These different sizes need to be preserved. Write notes when submitting to customers, which can reflect your design details and give you extra points!
Having said that, I believe you have a certain understanding of the production of logo.
Design is a road of no return,
I like this colorful road,
I have no objection to being serious,
But I also like whimsy,
Likes to collect strange ideas,
I'm not tired of being lazy,
The most important thing is to love life!