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With the development of domestic economy, the advertising industry is constantly improving and growing. Our advertising company focuses on the innovation of business and management, which is also the unique place of our advertising company. First of all, our advertising company launched advertising services to the market, and at the same time provided sales of advertising consumables among advertising peers, which was the main profit model of our company's early development.
Company description
(1) Name of the company
Xinyang Lu Yi advertising co., ltd
(2) Nature of the company
Mainly engaged in the sales of advertising consumables, advertising post-design, inkjet printing, printing and creativity as one of the media joint venture advertising company.
(III) The purpose of the company
Mainly for Taiyuan and surrounding counties and cities advertising company supplies sales, through mutually beneficial cooperation to bring convenience to the majority of advertising design peers. In the later stage, we take it as our responsibility to help customers obtain economic and social benefits, aiming at establishing the best communication channel between customers and the market through the company's scientific, professional and sincere services, making the most economical planning and design for customers' limited funds, and enabling customers to achieve the best communication effect with the lowest advertising cost.
(IV) Company objectives
As an advertising company, it will obviously develop in many aspects. On the existing basis, it will develop into a comprehensive company integrating outdoor advertising, TV advertising, architectural decoration, landscaping, lighting, landscape display, handicraft production, LED electronics, exhibition display, film and television production and large-scale planning, or have more projects of its own. At the same time, we should have our own stable customer base, not only big customers, but also treat some small and medium-sized customers correctly to ensure the stability of the customer base. At the same time, we will expand our customer range, not only in Taiyuan, but also in neighboring provinces and cities. At the same time, train more young people to realize their entrepreneurial dreams.
(E) Entrepreneurship concept
At present, Xinyang Yidao Advertising Co., Ltd. is in the stage of investigation and research, but we have formed a * * * understanding, that is, actively explore the development model and direction at the beginning of the start, take a road with capital characteristics, develop potential customers through effective capital operation, organize a stable and feasible sales route of advertising consumables, and take honesty as the foundation. Make full preparations for the formation of a strong advertising group in the local area in the future. Starting from attracting small customers, we will establish a good long-term cooperative partnership with customers with a pragmatic attitude of Excellence, gradually expand our experience and reputation, and divide our "sphere of influence" bit by bit. We will try our best to integrate meticulous professionalism into every detail, analyze the trend and trend of advertising development through various channels, and start from studying the mass market to provide the fastest and most professional service for each of our customers. Only by constantly making progress and constantly surpassing ourselves is the key to the development of Xinyang Yidao Advertising Co., Ltd.
(vi) Corporate services
Set up a professional advertising consumables sales company and advertise with professional technology.
To provide customers with high quality and low price advertising consumables. Make company sales advertisements for customers.
Establish internal research institutions, gradually create their own theoretical framework and knowledge system, and establish the cultural connotation of the company.
We should gradually become long-term strategic partners with large advertising companies and gain the trust and satisfaction of large customers in the most stable way.
Market description
At present, the advertising industry in China is in a development stage full of opportunities and challenges, as well as difficulties and obstacles. We need to keep learning and learn how to use it. If you can serve the public and start from the most basic business, then you can start from some simple leaflets; Printed matter, etc. Started to be made. Through such a process, the company's popularity is gradually improved, and opportunities and opportunities are sought in the production process. The experience of well-known foreign advertising companies is valuable, but how to turn it into "experience" suitable for China's national conditions and our characteristics is the key to our study. We can't completely "imitate", we can only "take the essence" to make up for our own shortcomings. Take them as our development goal and direction. Regard every employee as "wealth" on the road of development and every customer as our "relatives". Step by step and develop steadily.
target market
Mainly sells consumables for major advertising companies in Taiyuan. At present, most advertising companies around Taiyuan take goods from Taiyuan, which has great development prospects. This requires a specific number of advertising companies, targeted to the surrounding counties and cities of Taiyuan to conduct a specific investigation.
Preparation progress
It takes 10-30 days for Xinyang Yidao Advertising Co., Ltd. to get the funds in place, during which it is mainly aimed at tapping potential customers. As well as contacts and negotiations with major advertising companies, to establish a preliminary cooperative relationship. After that, stock up according to customer demand. At the same time, collect market information and implement suitable business premises, simple office equipment and tools.
corporate management
Mainly for advertising company consumables sales, simple typing, copying, advertising graphic design, shop signboard production, advertising inkjet, product packaging design, LED light box display production.
Business strategy
1, management of the company. Maintaining operating efficiency is the main management topic of the company. Managers need to devote themselves to improving management, integrating business systems and emphasizing comprehensive performance in order to improve operational efficiency.
2. Strengthen the corporate image, enhance the visibility, attract customers, and at the same time enhance the market competitiveness with the help of image enhancement, which is the basic direction of the strategy, so that consumers can have a sense of identity with the company and improve their satisfaction.
3. Create regional advantages. Its main strategy is to expand its relative scale in the region, gain a higher competitive position in the region, seek living space, lay a profit foundation, and then seek to expand its business scope.
4. Initially establish a stable customer base. Being able to put advertisements in mainstream advertising companies in Taiyuan, the influence began to cover the whole of Shanxi.
As the saying goes, if you don't fight an unprepared war. Doing all the preparatory work before investment can reduce the probability of unexpected situations in the later operation. Any problem in these three links will directly affect the development of the company.
Commercial barriers
1. Insufficient funds lead to the backward infrastructure of the company.
As a new advertising company, it is in the initial stage of Bauhinia investment and market development, which is the main reason why it is very difficult to make a profit. And the pricing and delivery methods of advertising consumables.
3. The overall strength of the company team needs to be further improved.
4. The company's popularity is not high, and the partners question the company.
enterprise management
human resources
At present, it is initially planned that XX people will cooperate to create this company, with advertising design talents, sales talents, team cohesion, entrepreneurial passion and value recognition, so that we are still very strong.
Planned cost
Fixed investment (unit: yuan)
Company lease fee
10000 (one year)
Used advertising inkjet printer
Thirty thousand
engraving machine
6000
Scanners, printers and copiers 3000
3 computers
10000
Activities and Celebrations Advertising Decoration Supplies 10000
Company decoration expenses
5000
Advertising fee for external publicity
2000
per diem expenses
10000
other
5000
total
9 1000
Monthly Expenditure: (Unit: Yuan)
Salary (based on the operating income of the current month) 1000-3000.
Electricity and telephone bills
500
taxation
500
Equipment maintenance and repair costs
200
Trading fund
300
Staff training expenses
300
total
2800――5800
The advertising company's business plan
Company description
(1) Company name:
(2) Nature of the company:
A media joint venture advertising company integrating production, agency, planning, creativity, investigation and consultation.
(3) The purpose of the company:
It is our mission to help customers obtain economic and social benefits, aiming at establishing the best communication channel between customers and the market through the company's scientific, professional and sincere services, making the most economical planning and design for customers' limited funds, and enabling customers to achieve the best communication effect with the lowest advertising cost.
(4) Company objectives:
Create a window image that represents the reason for the advertisement of Firebridge.
(v) Entrepreneurship concept:
At present, the contact advertising company is in the stage of investigation and research, but we have formed the understanding that we should actively explore the development mode and direction at the beginning, take a road with our own characteristics, and form a powerful advertising company in Luqiao through effective capital operation. Starting from attracting small customers, we will establish a good long-term cooperative partnership with customers with a pragmatic attitude of Excellence, gradually expand our experience and reputation, and divide our "sphere of influence" bit by bit. We will try our best to integrate meticulous professionalism into every detail, analyze the trends and trends of advertising development through various channels, and provide scientific and professional services to each of our customers from the perspective of studying audiences and markets. Only by constantly improving and constantly surpassing ourselves is the key to the development of contact advertising companies.
(vi) Corporate services
1. Professional advertising service
Provide detailed and accurate industry consulting services for our customers, including data investigation and analysis conclusions. Therefore, customers' investment is more scientific and reasonable, and they can communicate with consumers in all directions.
Establish internal research institutions, gradually create their own theoretical framework and knowledge system, and establish their own cultural connotation.
Become a strategic partner with the media, act as an agent and completely buy out a lot of advertising space and time in the media. We promote and sell advertising media to advertisers.
2. Personalized business services
It is the first company in Firebridge to plan and create a wedding atmosphere for the wedding. To provide customers with opening, festivals, real estate exhibitions, product promotion, planning of large-scale activities, as well as renting necessary publicity tools for large-scale launch balloons, inflatable arches, comics and other activities.
The agent contacts the etiquette lady needed to hold the event.
3. Provide customers with accurate and scientific market research.
There is no need for customers to run around, we provide customers with perfect effect measurement service.
4. Others
User benefits: We have advantages in business cost due to our own characteristics. It can minimize the advertising budget required by customers and achieve real high quality and low price.
market analysis
(1) target market
According to the regional characteristics, we divide the initial target market into three categories: the market west of the railway station, the development zone market, the internal and surrounding markets of Huasu; The long-term target market is around Luqiao Town and even Dingyuan Market. The market to the west of the railway station is mainly composed of lamppost advertisements, banner advertisements and house number advertisements. The market of the development zone is mainly manifested in the advertising services required for holding promotional activities, as well as the facade advertisements, signboard making and outdoor advertisements of small shops, with emphasis on the demand for lampposts and banners on several main roads. The internal and surrounding markets of Huasu are mainly manifested in the production and investment promotion of large billboards, Huasu's external advertising, internal systems and regulations, and the demand for office automation.
(2) Target customers
The initial target customers are mainly located in Luqiao town and the surrounding governments, units, enterprises, shops and shopkeepers who operate and produce facades.
(III) Construction progress
It is estimated that it will take three months to contact an advertising company from preparation to implementation. In the first two months, we will contact and negotiate with advertising companies and consumables suppliers all over Anhui Province to establish a preliminary cooperative relationship. Starting from the second month, we will spend two months to build the company from both hardware and software. In the last month, while improving the company's construction, I set up my own publicity website and linked with some major websites around me to realize my own publicity.
(D) Market development strategy
Early stage of starting a business (first year)
1. Our initial development model can be considered.
Scheme (1): contact some advertising decoration companies in Luqiao town to seek to establish an advertising consortium. This is because they all have the characteristics of small scale and isolated development. Some companies have media agency advantages, some have customer resources, and some have regional advantages. Through capital operation, horizontal alliance is implemented, resources are integrated, advantages are complementary, costs are reduced, and risks are taken. This is also of great help to the initial development of our company.
Scheme (2): If the alliance is unsuccessful, we must seize all kinds of advertising businesses nearby at the initial stage. We mainly design and produce advertising signs and banners, supplemented by some large-scale and shadow projects.
Loud public relations planning activities, eat up the scattered business that large advertising companies have no time to take care of, and become famous step by step. Expand long-term business in development. Cherish the relationship with customers, establish a good customer relationship, and let today's advertisers become voluntary propagandists who contact advertising companies tomorrow.
2. Look for suppliers of advertising production consumables to ensure the service and quality of the purchase channels.
3. Establish friendly links with surrounding commercial websites, and contact advertising companies for online publicity and introduction.
4. Open telephone business consultation, establish company website and provide online consultation service. Entrepreneurial development stage (second and third years)
Advertising companies have accumulated considerable experience in the standardized operation in the early stage of development, and have a certain reputation in the furnace bridge market, which has been recognized by more and more customers. At the same time, the technical level of the company's personnel and production equipment has reached a higher level with the development, so the goal of this stage is to further establish the brand image of the advertising company, further promote the market, and develop our advertising business objectives into large and medium-sized enterprises.
1. Donate outdoor advertisements worth tens of thousands of yuan in main streets, and some billboards are used to convey public service information. Invisible, billboards are no longer regarded as "road pollution", but contribute to society. The other part can be used for advertising rental to obtain income.
2. Initially establish a stable customer base.
3. Promote the advertising company to all places, and the company's profit will tend to be stable.
Business plan of advertising design company
I. Introduction
With the continuous improvement and growth of the domestic advertising industry, in view of my postgraduate entrance examination direction (news and communication advertising direction), I hereby design and establish an advertising design company. First of all, advertising companies introduce advertising services to the market, and at the same time provide sales of advertising consumables among advertising peers, which is the main profit model of the company's early development.
Second, the company description
1. Company name: Liang Ya Advertising Design Company.
2. Company nature: a media joint venture advertising company integrating advertising consumables sales, post-advertising design, inkjet printing and creativity.
3. Advertising purpose: Mainly aimed at the sales of consumables with advertising peers in Wuhan and surrounding areas. In the later stage, it is our responsibility to help customers get economic benefits, and to make the most economical planning and design for customers' limited funds, so that customers can achieve the best communication effect with the lowest advertising cost.
4. Company goal: successfully build an advertising design business building and realize the entrepreneurial dream of college students. 5. Entrepreneurship concept: actively develop potential customers in the initial stage of entrepreneurship and organize a stable and feasible sales route for advertising consumables. Starting from attracting small customers, we will establish a good long-term cooperative relationship with customers with a pragmatic attitude of Excellence, and gradually expand our experience and reputation. 6. Company services:
6. 1 Professional advertising consumables sales service
-provide customers with the best quality consumables and supply them in the fastest way.
-establish research institutions in various departments, gradually create their own theoretical framework and knowledge system, and establish their own cultural connotations.
-gradually become a long-term strategic partner with large advertising companies, and gain the trust and satisfaction of large customers in the most stable way. 6.2 Personalized business services
-Set up a professional advertising consumables sales company and advertise with professional knowledge.
-to provide customers with high quality and low price advertising consumables. And do sales advertising, real estate design, company logo and other high-level advertising.
-Identify materials with a professional eye, and achieve real high quality and low price.
Third, market research.
1. Market description
Advertising is a new industry in China. In recent years, the number of companies, turnover and employees have increased at a considerable speed. According to experts' prediction, in the future 10, China advertising market is expected to become one of the three largest advertising markets in the world. However, compared with the annual turnover data of large foreign advertising groups, the gap is extremely huge. Compared with the east, the economy and advertising in the west of China are still far behind, and will not change much in a short time.
Wuhan is a first-tier city in Hubei, with active commodity trading and dense commercial outlets. Although advertising has great prospects, it needs to do specific market research.
2. Target market
Mainly sells consumables for major advertising companies in Wuhan. At present, most township advertising companies take goods from the center of Wuhan, which has great development prospects.
3. Construction progress
It will take Liang Ya advertising design company three months to get the funds in place. In the first two months, it was mainly aimed at the exploration of potential customers and the contact and negotiation with major advertising companies to establish a preliminary cooperative relationship. In the second month, on the basis of the previous month, we will purchase goods according to customers' needs. In the third month, we will contact customers in Wuhan and strive to establish long-term cooperative relations.
Four. Company operation
1. Company business
The initial business content can be roughly divided into:
1. 1 is mainly aimed at the sales of consumables of advertising companies.
1.2 is used for simple text copying. Mature business also includes:
1.3 Start design and production: advertising graphic design. Shop sign making. Advertising inkjet. Product packaging design. Performance production.
1.4 Company transformed into an advertising design company, which not only sells advertising consumables, but also designs advertisements for customers. 2. Business strategy
2. 1 management of the company. Maintaining operating efficiency is the main management topic of the company. Managers need to devote themselves to improving management, integrating business systems and emphasizing comprehensive performance in order to improve operational efficiency.
2.2 strengthen the company's image, improve visibility, let consumers have a sense of identity with the company, and improve consumers'.
Satisfaction.
2.3 Create regional advantages. With regional management, its relative scale in the region has become larger, it has gained a higher competitive position in the region, sought survival space, laid a profit foundation, and then sought to expand its business scope. 2.4 Initially establish a stable customer base. Advertisements of mainstream advertising companies. 2.5 Liang Ya advertising company will be extended to all parts of Wuhan, the company's profits will tend to be stable. 3. Cost accounting
As the saying goes, "Never fight an unprepared battle". All preparations should be made before investment to reduce accidents in later operation. Any problem in these three links will directly affect the development of the company. 4. Operational obstacles
1. Insufficient funds lead to the backward infrastructure of the company.
2. Being in the primary stage of capital investment and market development is the main reason why it is very difficult to obtain profits.
3. The overall strength of the company team needs to be further improved.
4. The popularity is not high.
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