Dongping has developed really well in recent years. Personally, I think the flower shop is rich. However, we must do sufficient market research in the early stage of opening a store, such as looking at the operation and popularity of other flower shops. In addition, we should also pay attention to site selection, store size, business varieties, purchase channels, daily expenses, market risks and other issues. The following are some experiences extracted from the flower shop website:
The importance of geographical location to businesses is self-evident. According to common sense, places with few flower shops will choose sites to avoid excessive competition caused by too close distance in the same industry. However, it must be noted that the store is either located in downtown area or in a place with convenient transportation around residential areas.
In terms of site selection, we should choose places with convenient transportation and many people, such as commercial centers, high-grade villas, apartments and office buildings. The central hospital is located in the central area of the city. One advantage of opening a flower shop near the hospital is that in the off-season of flower consumption, patients hospitalized in the hospital are not weak. This can increase the flower shop's income in the off-season and keep some expenses. In addition, some fruits and non-staple foods can also be sold with it.
After the site selection is completed, it is the problem of signboard design, storefront decoration and layout. Signboard design should be concise, lively, easy to remember and endowed with cultural connotation. Store logo should be eye-catching, and its design should lay the foundation for the development of chain stores in the future. The decoration in the store should be simple and the colors should be light and bright. Proper use of European wrought iron can improve the taste of flower shops. The display of goods should be few and refined, so as not to appear chaotic. In addition, more spotlights should be installed in the store. Because spotlights can set off the atmosphere of flower shops, beautify works and beautify the role of flower shops.
In terms of business scope, flower shops can focus on flowers, potted flowers, dried flowers, craft silk flower, flower utensils and wedding services, or run other complementary goods and services according to local conditions, so as to improve the comprehensive economic benefits of flower shops. If the economic strength is limited, you can take the form of capital operation and operate in partnership with units or individuals associated with flower shop business.
The flexible business hours of flower shops can meet the needs of customers at different times; Flower shop decoration inspection can provide consumers with a good shopping environment and make consumers feel more happy; Flower shops serve the community, allowing consumers to enjoy faster service.
To run a flower shop, the variety must be complete. After the consumer's needs are met and it is convenient, he will come again next time. As an operator, we should constantly improve the level of floral art to adapt to the increasing appreciation level of consumers. Flower shops pay attention to learning and accumulating knowledge and skills, communicate with peers, and selectively participate in various short-term training and learning according to their own economic situation in order to learn from others' strengths. Innovation is mainly reflected in floral design, which is also the source for flower shops to establish service brands and create their own characteristics.
The service of flower shops runs through the whole business process, which is directly related to whether there are "repeat customers" and market share. Most of our consumers don't understand flower language when they consume flowers. Therefore, flower shops should guide consumption, and in addition, in order to meet the individual needs of a few consumers, they should arrange halls for them and carry out floral design. After-sales service is mainly reflected in imparting knowledge of maintenance and freshness to consumers, visiting customers frequently, mastering their new consumption requirements and trends, and replacing new flowers for customers with leasing business in time.