SWOT analysis is an analysis of the strengths, weaknesses, opportunities and threats of enterprises. In the analysis, all internal factors (including the strengths and weaknesses of the company) should be concentrated together, and then these factors should be evaluated by external forces.

Advantages: Think about what your company is doing well. There is also what competitors do better, and then fill in it realistically. Then analyze the advantages of our company compared with other companies.

Disadvantages: Analyze what aspects of your company are inferior to others. In particular, analyze the places where our customers often complain and the services or products that our company can't provide to our competitors at present. And the sales services that our company can't provide, and what aspects of the company's sales team are not fully satisfied.

Opportunities: Find out some undiscovered advantages of your company, which are all part of the company's opportunities. Evaluate whether there are potential opportunities in the future. The key is to find out if there are any areas that our company can do now but other competitors have not done yet.

Threat: Look inside and outside the company to see if there are potential factors that may damage the company's business. Internally, does your company have or have potential financial, development or personnel problems? Externally, whether your competitors are getting stronger and stronger, and whether some advantages of your company have the tendency and possibility to become disadvantages.